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Climate & Environmental Public Relations Specialists

Climate, Sustainability & Environmental Public Relations Agency

Strategic communications for organizations advancing climate solutions, protecting ecosystems and building a more resilient, lower-carbon economy.

Yulu is a North American public relations agency with deep experience in climate, sustainability and environmental communications. We work with climate technology companies, clean energy and infrastructure innovators, conservation organizations, environmental nonprofits and sustainability leaders navigating complex science, public scrutiny and rapidly evolving expectations.

Our role is to turn technical, scientific and environmental work into credible narratives that media, investors, policymakers, partners and communities can understand and trust. That includes helping organizations communicate progress without overstating claims, prepare leaders for scrutiny and connect visibility to real-world environmental outcomes.

As greenwashing scrutiny rises, environmental communications need more than compelling language. They need evidence, context and accountability. Yulu combines public relations with Impact Communications, the methodology we helped pioneer, to help climate and environmental leaders earn attention responsibly and build long-term credibility.

Explore our Climate & Environmental Impact portfolio →

Results & Impact

Featured Environmental & Climate PR Case Studies

Both ENDS: Building a Strategic Narrative for Global Environmental Justice

Case Study

Both ENDS
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Who we work with

Our Specialty Areas

Environmental communications require different kinds of fluency depending on the problem being solved. Yulu works across the climate and environmental ecosystem, bringing together public relations expertise with an understanding of science, policy, communities, markets and reputation.

Climate & Environmental PR Expertise

Yulu helps carbon removal, emissions reduction and climate technology companies translate complex solutions into credible narratives for media, investors and policymakers. Our work has included Carbon Engineering, SINAI Technologies and Shift Clean Energy, supporting global media relations, executive thought leadership and strategic positioning around decarbonization.
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Yulu supports renewable energy, storage and clean infrastructure companies building the next generation of the energy system. Clients have included Hydrostor, Lightstar Renewables, Shift Clean Energy, Blue Force Energy and Kore Infrastructure, with work spanning media relations, investment communications, infrastructure storytelling and market positioning.
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Yulu works with organizations advancing regenerative agriculture, forestry, carbon markets and land-based climate solutions. Our experience includes Pachama, Lithos Carbon, Grassroots Carbon, Wild + Pine and the Canadian Council of Forest Ministers, helping translate science, land-use innovation and carbon outcomes into credible public narratives.
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Environmental Stewardship & Community Resilience

Yulu supports conservation organizations protecting ecosystems, biodiversity and natural resources. Our work has included WWF, The Nature Trust of British Columbia, Ocean Wise, The Tula Foundation, SPUN and Funga, spanning media relations, donor engagement, public education and environmental storytelling.
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Yulu helps organizations communicate solutions that protect communities and ecosystems from growing climate risks. Our work with Pano AI has included positioning AI-powered wildfire detection as critical resilience infrastructure, alongside broader communications for preparedness, adaptation and public safety.
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Yulu supports organizations working at the intersection of climate, equity and community power. Our experience includes The Squamish River Watershed Society, Both ENDS, GAGGA and the Commission for Environmental Cooperation, with communications grounded in stakeholder engagement, rightsholder context and community-led environmental action.
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What Is Environmental & Sustainability Public Relations?

Environmental and sustainability public relations is the practice of helping organizations communicate climate, conservation and environmental work with the accuracy, evidence and accountability required to earn public trust.

 

Strong environmental communications connect scientific and technical evidence with relevance. They help organizations explain complex work clearly, distinguish measurable progress from aspiration, prepare for scrutiny and communicate environmental claims without overstating what has been achieved.

At Yulu, environmental communications can include:

  • Science-based narrative development
  • Media relations and earned credibility
  • Sustainability and climate positioning
  • Executive thought leadership
  • Stakeholder and rightsholder engagement
  • Issues preparedness and greenwashing risk management
  • Impact measurement and transparent reporting

Why Credibility Matters in Climate Communications

Climate and environmental claims are increasingly examined by journalists, investors, regulators, communities and consumers. Communications that move faster than the evidence can create reputational risk and undermine otherwise credible work.

 

Yulu starts with substance. We pressure-test claims, identify where context is needed and build communications around what an organization can credibly demonstrate. The goal is not to make environmental work sound more impressive. It is to make meaningful work understandable, trustworthy and harder to dismiss.

Our Environmental & Sustainability PR Services

Our environmental PR practice combines strategic communications with impact consulting, storytelling, and measurement. We work as an extension of your team, aligning communications with real-world outcomes.

“Yulu PR helped increase our web traffic by more than 40%, which led to a big bump in weekly leads. In Q2 alone, their team got us over 30 media hits and secured high-profile media coverage for us. Even though we’re a small startup, they got us published in Forbes within the first 3–4 months of our engagement.”

Jennifer Lim, VP of Marketing & Public Relations, Moleaer

Why Environmental Leaders Choose Yulu

Yulu combines deep climate and environmental expertise with North American media reach, credibility-first communications and an integrated Impact Communications approach. We bring together specialists across climate, finance, justice, behavior change and reputation to support complex environmental mandates.

Our Environmental PR Experience

Yulu has supported organizations across climate technology, carbon removal, renewable energy, clean infrastructure, forestry, agriculture, conservation, biodiversity, environmental policy and community resilience.

Climate Tech, Carbon Removal & Decarbonization

  • Carbon Engineering: Global media relations and thought leadership positioning direct air capture as a category-defining climate solution.
  • Lithos Carbon: Strategic communications supporting enhanced rock weathering as a scalable carbon removal pathway.
  • Living Carbon: Narrative development advancing biotechnology-driven forestry and next-generation carbon innovation.
  • SINAI Technologies: Communications strategy supporting corporate decarbonization tools and climate accountability leadership.
  • Grassroots Carbon: Storytelling and media strategy driving adoption of soil carbon solutions among ranchers and buyers.
  • Moleaer: Positioning nanobubble technology as a sustainability solution across water, agriculture, and environmental systems.
  • Genus Fossil Free: Strategic PR supporting fossil-free investment narratives and climate-aligned financial leadership.
  • Pachama: Media relations reframing forest conservation and carbon markets as credible, data-driven climate solutions.

Renewable Energy & Clean Infrastructure

  • Hydrostor: Strategic communications elevating long-duration energy storage as essential clean energy infrastructure.
  • Shift Clean Energy: Media relations positioning marine battery technology at the forefront of global shipping decarbonization.
  • Lightstar: Communications supporting renewable energy development and clean infrastructure expansion.
  • Blue Force Energy: PR elevating EV conversion technology as a clean energy accelerator.
  • Kore Infrastructure: Narrative strategy supporting sustainable infrastructure and development innovation.

Forestry, Agriculture & Nature-Based Solutions

Conservation & Biodiversity Protection

  • WWF: Media relations and campaign communications advancing global conservation priorities.
  • David Suzuki Foundation: Media relations and event promotion supporting environmental advocacy and public education.
  • Nature Trust BC: Media relations and storytelling advancing land conservation and habitat protection.
  • Ocean Wise: Impact programming and PR supporting ocean conservation and sustainable food systems.
  • Funga: Communications elevating fungi as a critical biodiversity and climate solution.
  • SPUN – Society for the Protection of Underground Networks: Stakeholder communications advancing sustainable infrastructure protection.
  • The Tula Foundation: Media outreach highlighting long-term ecological research and conservation science.

Climate Science, Policy & Community Resilience

Environmental & Sustainability PR FAQs

Environmental communications often involve technical evidence, evolving policy, scientific uncertainty and heightened scrutiny. Effective PR in this space needs to build visibility while preserving accuracy, context and credibility with audiences that may evaluate claims very differently.

We start with the evidence behind the claim. Yulu pressure-tests messaging, identifies where qualification or context is needed and helps organizations communicate measurable progress without overstating what has been achieved.

Yes. A significant part of our environmental work involves translating technical, scientific and engineering concepts for media, investors, policymakers, partners and the public without losing the accuracy that gives the work credibility.


We work with climate-tech companies, renewable energy and infrastructure organizations, conservation nonprofits, environmental foundations, carbon removal and nature-based solution providers, forestry and agriculture organizations, and groups advancing climate justice and community resilience.

Yes. Yulu supports organizations across Canada and the United States and works on global initiatives that require North American media, stakeholder and communications leadership.

Let’s Work Together

If your organization is advancing climate solutions, protecting the natural world, or working toward environmental justice, we want to hear from you. Email environment@yulupr.com  or call +1 604‑558‑1656 to discuss.

 

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