About Yulu 

Founded in 2011, Yulu is a North American public relations agency working across Canada and the United States. We partner with organizations operating in high-accountability sectors including climate, sustainability, health, finance, and public interest.

Yulu was among the first public relations agencies globally to become B Corp Certified and contributed to advancing Benefit Corporation legislation nationally, helping establish an early benchmark for responsible business within the communications industry. Today, we build on that foundation through disciplined public relations strategy grounded in credibility, regulatory fluency, and measurable outcomes.

Headquartered in Vancouver, with roots in New York City, Yulu partners with mission-driven companies, nonprofits, and impact-focused organizations across Canada and the United States. Our clients see social and environmental responsibility not as a trend, but as a foundation for long-term credibility, influence, and growth.

Who We Are

Yulu is a women-owned public relations agency shaped by international lived experience. Our team brings perspectives informed by work and life in global cities including New York City, London, Paris, Queensland, and Shanghai. 

That global fluency informs how we approach media strategy, stakeholder engagement, and cross-border communications.

We believe credibility is built through consistency, cultural awareness, and responsible storytelling.

What we do

Yulu delivers strategic public relations and communications leadership across environmental sustainability, social impact, health, and purpose-led brands. Our work spans earned media, executive thought leadership, spokesperson positioning, and long-term communications strategy designed to build trust, shape influence, and support measurable outcomes.

Whether you’re in sustainability, social justice, consumer goods, or impact investing, we craft public relations and communications strategies that align business goals with meaningful social and environmental change.

Our Public Relations & Impact Communications Services

• Social Impact Public Relations – PR strategies that advance equity, social innovation, and systemic change, grounded in credibility and accountability.
• Environmental & Sustainability PR – Public relations strategies for climate, conservation, ESG, and environmental innovation, rooted in science, evidence, and trust.
  
• Purpose-Led Brand PR – Public relations for values-aligned companies building trust, reputation, and long-term brand credibility.
  
• Media Relations & Thought Leadership – Earned media, spokesperson strategy, and expert positioning to influence public discourse.
  
• Integrated Communications & Strategy –Long-term public relations planning aligned to business and stakeholder priorities.

Impact Program Development and Impact Consulting remain core capabilities that strengthen PR outcomes by ensuring communications are rooted in real-world action and accountability.

Frequently Asked Questions

Where does Yulu work? Yulu works with organizations across Canada and the United States, with headquarters in Vancouver and roots in New York City.

What sectors does Yulu specialize in? We specialize in climate and sustainability, health, finance, public interest, nonprofit leadership, and purpose-led brands operating in complex environments.

Is Yulu a B Corp? Yes. Yulu became B Corp Certified in 2015 and has recertified multiple times, maintaining rigorous standards of governance, accountability, and impact.

What differentiates Yulu from traditional PR firms? Yulu integrates strategic public relations expertise with policy awareness, accountability standards, and cross-border experience. Our work is grounded in credibility, measurable outcomes, and long-term trust.

Why Work With Yulu?

• Strategic Depth – We combine media expertise with policy awareness, regulatory fluency, and stakeholder insight. Our work is designed not just to generate visibility, but to shape discourse and strengthen long-term reputation.
• Certified & Accountable – As a Certified B Corporation and registered Benefit Company, Yulu meets rigorous standards for governance, transparency, and social and environmental accountability.
• Cross-Border Expertise – With headquarters in Vancouver and roots in New York City, we operate confidently across Canadian and U.S. media landscapes, supporting organizations navigating national and international visibility.
• Full-Spectrum Public Relations – From narrative development and earned media to executive positioning and reputation management, we deliver integrated PR strategies aligned to business, policy, and stakeholder priorities.
• Industry Leadership – As founders of the Impact Communications Institute (ICI), we advance standards for responsible communications globally while convening a growing community of purpose-driven leaders.