Decarbonization & Carbon Removal PR Agency
Strategic communications that make complex climate solutions understood, credible and ready for market.
Yulu Public Relations is a public relations agency specializing in decarbonization communications for organizations across Canada and the United States. We help carbon removal companies, emissions-management platforms, clean energy innovators and businesses advancing lower-carbon industries explain their solutions and reach the audiences that can help them scale.
Our experience includes Carbon Engineering, SINAI Technologies, Shift Clean Energy and Hydrostor. We combine public relations with impact consulting, translating science, technology and business strategy into clear messaging, earned media, executive thought leadership and stakeholder communications.
A compelling climate story needs more than ambition. It needs evidence, a clear explanation of what a solution can deliver and transparency about what remains to be proven. We help organizations communicate progress without confusing projections with results or visibility with climate impact.
Results & Impact
Featured Decarbonization PR Case Studies
Lithos Carbon
Shift Clean Energy
Hydrostor
Carbon Engineering: Bringing Direct Air Capture to Global Audiences
Yulu developed a research-led international media launch to explain Carbon Engineering’s direct air capture technology. The company’s story appeared in more than 400 media outlets within the first month of launch, connecting a complex technology with mainstream, business and climate audiences.
Read the Carbon Engineering case study →
Shift Clean Energy: Building Understanding of Marine Electrification
Yulu combined refreshed messaging, executive visibility and an education-first media strategy to communicate Shift Clean Energy’s approach to marine decarbonization. The campaign secured 150 pieces of coverage in its first six months.
Read the Shift Clean Energy case study →
Hydrostor: Explaining Long-Duration Energy Storage
Through stakeholder research, positioning and targeted announcements, Yulu helped Hydrostor explain the role of long-duration storage in the energy transition. The program secured more than 166 media hits in nine months.
Read the Hydrostor case study →
Lithos Carbon: Translating Enhanced Rock Weathering
Yulu developed messaging, coordinated journalist site visits and tailored outreach to carbon buyers and farming audiences. The campaign generated 40+ earned media hits and 15 media interviews in eight months.
Read the Lithos Carbon case study →
Who we work with
Our Specialty Areas
We support organizations that need to explain not only how their technology works, but why it matters, who it serves and what evidence supports its climate claims.
Carbon Removal & Emissions Management
Companies developing direct air capture, enhanced rock weathering and other carbon removal approaches need clear explanations of how carbon is captured, measured and stored. We help technical teams communicate their methods, commercial milestones and limitations to buyers, investors, journalists and communities.
Carbon-management and emissions-planning platforms need to connect technical capabilities with business decisions. Drawing on experience with SINAI Technologies, we help explain how these tools support corporate decarbonization planning, operational decisions and climate accountability.
Our portfolio includes communications for Grassroots Carbon, Living Carbon and Lithos Carbon. We help organizations explain their approaches in language that is useful to land managers, carbon buyers and the public, while keeping methods, measurement and community considerations visible.
Clean Energy & Industrial Decarbonization
For energy innovators, the story extends beyond a single technology. We connect project and investment announcements with the role of storage, clean power and infrastructure in reducing reliance on fossil fuels. Our portfolio includes Hydrostor and Lightstar Renewables.
Technology providers need to explain performance, adoption barriers and the business case for change. Experience with Shift Clean Energy and Blue Force Energy informs our communications for marine battery systems, fleet electrification and vehicle conversion.
We help organizations make technical innovations relevant to business, infrastructure and policy audiences. Our clean-tech experience includes communications for Nexii Building Solutions’ lower-carbon building technology and Kore Infrastructure’s waste-to-energy technology.
What Is Decarbonization Public Relations?
Decarbonization public relations helps organizations explain technologies, services and strategies intended to reduce greenhouse-gas emissions or remove carbon dioxide from the atmosphere. It connects technical evidence with positioning, media relations and stakeholder communications so that audiences can understand a solution’s role, readiness and limitations.
At Yulu, that means combining issue expertise with communications that support informed decisions. We distinguish demonstrated performance from projected potential and make clear where emissions reductions, carbon removal and broader environmental benefits differ.
Our Decarbonization PR Services
Our approach brings together strategic communications and impact consulting. Each engagement starts with the organization’s goals, available evidence and the audiences it needs to reach.
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Impact Consulting, Positioning & Narrative Strategy
We assess the communications and impact landscape, interview key audiences, and clarify your organization’s role, priorities and positioning. The result is a strategy and messaging framework that connects the problem you are addressing, the evidence behind your approach, the communities and stakeholders involved, and the role your organization can credibly play. For decarbonization organizations, that can include stakeholder and rightsholder insight, partnership strategy, impact framing, community engagement, and defining how technical or environmental claims should be communicated before they are taken to market.
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Media Relations & Science Translation
We turn research, deployments and commercial milestones into relevant stories for climate, technology, energy, business and mainstream media. Technical briefings, journalist conversations and site visits help make the work understandable without overstating what it proves.
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Executive Visibility & Milestone Communications
We prepare founders, scientists and executives to communicate clearly in interviews, commentary and thought leadership. Funding announcements, partnerships and project milestones become opportunities to explain the wider problem, your progress and what comes next.
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Digital, Social & Visual Creative
We develop explainers, executive content and visual storytelling that make complex systems easier to follow. From a facility visit to an emissions-management platform, the objective is to show the work and its relevance rather than rely on broad climate promises.
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Stakeholder Engagement & Community Relations
We help teams communicate with customers, investors, employees, policymakers and communities affected by their work. Engagement plans recognize rightsholders' distinct interests and responsibilities, create opportunities to listen and avoid treating community participation as a communications checkbox.
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Claims Review, Reporting & Communications Measurement
We review how technical evidence is expressed, flag unsupported language and build communications reporting around agreed goals. Measurement can include relevant coverage, message accuracy, qualified inquiries and stakeholder engagement. Emissions accounting and technology verification remain distinct from communications performance.
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“Bringing Yulu into the CE team was one of the best decisions I have made in my time as CEO. We needed to bring our story to the world’s attention as the public needs to see some hope that climate change can be fixed. The results have far exceeded my expectations, with global interest from investors, customers and the general public. The key to successful PR is to make the message understandable, and then to have the energy and commitment to get that message out there. Yulu delivered both.”
Decarbonization PR FAQs
How is decarbonization PR different from sustainability PR?
This page focuses on organizations reducing emissions or removing atmospheric carbon dioxide, including technology developers and the businesses enabling their adoption. Sustainability PR covers a broader field that can include conservation, biodiversity, responsible business and environmental stewardship. Yulu works across both, with distinct expertise for each brief.
Are carbon capture and carbon removal the same thing?
No. Capturing carbon dioxide at an industrial source can prevent it from entering the atmosphere, but does not by itself remove existing atmospheric carbon dioxide. Carbon removal takes carbon dioxide out of the atmosphere and stores it. How captured carbon is used or stored matters, so communications should describe the specific pathway rather than treat every capture technology as removal.
Can Yulu communicate highly technical decarbonization solutions?
Yes. Our experience includes direct air capture, enhanced rock weathering, corporate decarbonization software, long-duration storage and marine electrification. We work with technical teams to turn research, performance data and commercial milestones into accessible narratives while retaining the qualifications needed for accuracy.
How do you reduce greenwashing risk?
We start with the evidence available, identify the boundaries of each claim and distinguish measured results from targets or forecasts. Our role is to improve the credibility and clarity of communications. It does not replace carbon accounting, lifecycle assessment, independent verification or legal review where those are required.
Does Yulu support funding announcements and market expansion?
Yes. We help organizations plan communications around funding, partnerships, pilots, deployments and entry into new markets. The aim is to help relevant audiences understand the business milestone and its significance, not to promise that coverage will secure investment or sales.
How do you measure a decarbonization PR campaign?
We agree on objectives before launch and assess the quality and relevance of coverage, message accuracy, audience engagement and qualified business inquiries. Where data allows, we connect communications activity with stakeholder and commercial outcomes. Media coverage is not a measure of tonnes of carbon reduced or removed.
Let’s Work Together
Building a carbon removal company, scaling an emissions-reduction solution or introducing lower-carbon infrastructure? Let’s develop a communications strategy that matches the substance of your work.
Email environment@yulupr.com or call +1 604-558-1656 to discuss your goals, audiences and next milestone.
Explore our Climate & Environmental Impact portfolio →