Renewable Energy PR Agency for Clean Energy & Storage Leaders
Strategic communications for solar, energy storage, electrification and clean infrastructure companies scaling the energy transition.
Yulu Public Relations is a North American renewable energy PR agency helping clean energy companies explain complex technologies, build credibility and grow visibility with media, investors, policymakers, partners and communities.
Our experience spans long-duration energy storage, community solar and agrivoltaics, marine electrification, fleet electrification, waste-to-energy and clean hydrogen. Clients include Hydrostor, Lightstar, Shift Clean Energy, Blue Force Energy and Kore Infrastructure.
Renewable energy communications is increasingly about deployment, not just innovation. Companies need to explain how projects fit local communities, grid needs, policy environments and market adoption. Yulu combines renewable energy PR, strategic communications and stakeholder engagement to help clean energy companies build credibility with media, investors, policymakers, partners and communities.
Relevant Work
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Results & Impact
We’ve partnered with some of the most ambitious renewable energy innovators
Hydrostor: Positioning Long-Duration Energy Storage
- Yulu amplified Hydrostor’s $250M investment announcement for its advanced compressed air energy storage technology, crafting messaging for global markets and securing coverage in Bloomberg, The Globe and Mail, CNBC and renewable energy trades. Across the program, Yulu generated more than 166 media hits in nine months, helping position Hydrostor as a leader in long-duration energy storage. Read the Hydrostor case study →
Shift Clean Energy: Building Understanding of Marine Electrification
- Yulu publicized the adoption of Shift Clean Energy’s marine battery technology in global shipping fleets, pairing refreshed messaging, executive visibility and an education-first media strategy to reinforce its role in maritime decarbonization. In the first six months of the media relations program, Yulu secured 150 pieces of coverage, including visibility in industry-leading publications. Read the Shift Clean Energy case study →
Lightstar: Community-Centered Communications for Solar & Agrivoltaics
- Yulu built national, regional and hyper-local awareness for Lightstar’s community solar and agrivoltaic projects, combining community engagement, digital communications and media relations to highlight their role in expanding access to clean power. Over nearly two years, the program secured more than 40 coverage items in priority trade outlets while also building visibility in rural, local and underserved markets. Read the Lightstar case study →
Blue Force Energy: Making Fleet Electrification Visible
- Yulu elevated EV conversion and fleet electrification as a clean energy accelerator for Canadian audiences, using media engagement, experiential storytelling and executive thought leadership while aligning messaging with broader decarbonization goals. Within six months, the campaign secured 10 media stories and thought leadership placements in energy and environmental media, helping build visibility with prospective strategic partners. Read the Blue Force Energy case study →
Kore Infrastructure: Translating Waste-to-Energy Innovation
- Yulu translated Kore Infrastructure’s waste-to-energy and clean hydrogen technology into compelling narratives for municipal decision-makers and investors, securing attention from cleantech media, policy influencers and sustainability forums. The integrated earned, owned, shared and paid communications program generated 49 media hits. Read the Kore Infrastructure case study →
What Is Renewable Energy Public Relations?
Renewable energy public relations helps energy companies, project developers and technology providers communicate clean-power solutions, project milestones and deployment challenges to media, investors, communities, policymakers and industry audiences.
Strong renewable energy communications translate technical systems into clear public narratives without stripping away the evidence, trade-offs or community context that determine whether a project earns trust. The work can include positioning, media relations, executive thought leadership, stakeholder engagement, issues preparedness, digital communications and milestone announcements.
For current industry context, see the International Energy Agency’s renewables and low-emissions fuels research.
Who We Work With
We work with renewable energy companies, project developers and technology providers that need to explain not only how their solution works, but how it fits into the energy system, local communities and the markets they are trying to reach.
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Solar, Community Energy & Agrivoltaics
Solar developers and community-energy companies need communications that connect project economics, land use, community benefit and local relevance. Our experience with Lightstar includes community engagement, local media relations and communications around agrivoltaics and distributed solar.
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Energy Storage & Grid Flexibility
As renewable generation grows, storage and grid flexibility become increasingly important parts of the energy story. Drawing on our work with Hydrostor, we help companies explain technical performance, project milestones, investment announcements and the role their technology plays in a more resilient electricity system.
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Electrification & Lower-Carbon Transportation
Our work with Shift Clean Energy and Blue Force Energy includes communications for marine batteries, fleet electrification and vehicle conversion. We help technical teams make adoption barriers, performance and commercial relevance understandable to media, partners, customers and policymakers.
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Waste-to-Energy, Clean Hydrogen & Circular Energy Systems
Renewable energy can also emerge from waste streams and circular systems. Yulu helped Kore Infrastructure develop a new narrative for its waste-to-energy technology and clean hydrogen production, supported by an integrated communications program spanning earned, owned, shared and paid channels.
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Clean Energy Infrastructure & Market Expansion
For companies moving from pilot to deployment, communications often need to serve several audiences at once: investors, utilities, customers, policymakers, media and communities. We help clean energy organizations connect project announcements, partnerships, funding and market entry to a clear explanation of why the milestone matters.
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Why Community Context Matters in Renewable Energy Communications
Renewable energy projects can raise legitimate local questions about land use, permitting, infrastructure, community benefit, visual impact and who participates in decision-making. Communications should not treat community concern as a messaging problem to overcome.
Yulu’s approach begins with clear information, listening and stakeholder and rightsholder context. We help organizations explain what is proposed, what is known, what is still being determined and how people affected by a project can participate. This creates a stronger foundation for trust than communications built around persuasion alone.
What We Do
Renewable Energy PR Services
Integrated communications for clean energy organizations navigating technical complexity, growth, project deployment and public trust.
We build communications strategies and messaging frameworks that connect the technology, business model and market context. This includes competitive positioning, narrative development, audience strategy and communications planning for companies entering new markets or categories.
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We turn project milestones, funding, partnerships, research and deployments into relevant stories for energy, climate, business, technology and mainstream media. We also support ongoing press-office needs and journalist education around unfamiliar technologies.
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We help founders, scientists and executives contribute credibly to conversations about the energy transition through commentary, bylines, speaking opportunities, interviews and media preparation.
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We develop engagement and communications approaches for projects that intersect with communities, land, infrastructure or public policy. The work recognizes the distinct roles of stakeholders and rightsholders and creates space for listening alongside information sharing.
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Funding rounds, new projects, partnerships, permits and commercial deployments are opportunities to explain progress and market relevance. We help teams build communications plans around the milestone while keeping projections, demonstrated performance and future potential distinct.
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We create social content, explainers, visuals and digital campaigns that help audiences understand how a clean energy solution works and why it matters. Digital storytelling can also support project-level education and community outreach alongside earned media.
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Energy projects can attract scrutiny around claims, community impacts, permitting, timelines and performance. We help organizations prepare for questions, pressure-test messages and respond with evidence and clarity when issues emerge.
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View our areas of environmental expertise.
Let’s Work Together
Looking to raise awareness for your renewable energy innovation? Call or email us to set up a consultation at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.
Renewable Energy PR FAQs
Renewable energy PR can include communications strategy, positioning, media relations, thought leadership, project and funding announcements, stakeholder engagement, issues preparedness and digital storytelling. The right mix depends on whether the organization is building awareness, entering a market, deploying projects or communicating a major milestone.
Yes. Yulu’s renewable energy experience includes community solar and agrivoltaics through Lightstar, long-duration energy storage through Hydrostor, marine electrification through Shift Clean Energy, fleet electrification through Blue Force Energy, and waste-to-energy and clean hydrogen through Kore Infrastructure.
Yes. We support communications and engagement for projects that need to build understanding with local communities, stakeholders and rightsholders. Our approach focuses on listening, clear information and community context rather than treating opposition or concern as a messaging obstacle.
Renewable energy PR focuses specifically on clean power, storage, electrification and energy infrastructure. Clean tech PR is broader and can include technologies across buildings, materials, water, carbon management, industrial systems and other environmental markets. Yulu maintains dedicated expertise in both areas so each page can serve a distinct buyer need.
Renewable energy PR centers on the generation, storage, delivery and adoption of cleaner energy. Decarbonization PR covers a wider set of emissions-reduction and carbon-removal pathways, including industrial emissions, carbon management and carbon removal. The two areas overlap, but the buyer questions and technical narratives are not identical.
Yulu works across Canada and the United States and supports global initiatives requiring North American communications leadership. Renewable energy mandates can be local, national or cross-border depending on the project, market and audiences involved.
Yes. We help clean energy companies plan communications around investment, partnerships, new projects, commercial deployments and entry into new markets. The goal is to connect the milestone to a credible explanation of the business and energy-system significance without overstating what the announcement proves.
We begin with the evidence available and distinguish demonstrated results from forecasts, targets and future potential. We help clients communicate claims with appropriate context and avoid language that goes beyond what their data supports. Communications review does not replace technical verification, lifecycle assessment or legal review when those are required.