The Challenge
SINAI Technologies is a decarbonization platform that helps organizations to forecast, price and reduce their carbon emissions. SINAI brought Yulu onboard to amplify awareness of its platform at a moment when companies worldwide are taking action on carbon.
The Strategy
Yulu led the SINAI executive team through the Play Bigger strategy to define the industry category name. This category branding was then amplified using owned media (a series of videos using original captured footage), earned coverage (with a focus on environmental and relevant industry verticals), and shared channels (with a focus on LinkedIn).
The Results & Impact
From 2021-2024, Yulu:
- Secured 70+ pieces of coverage, including Wall Street Journal, Business Insider, Reuters, Fortune and Axios
- Secured a speaker opportunity at VERGE and award wins for CleanTech 100
- Generated nearly 270k+ LinkedIn impressions
- Grew LinkedIn followers by +283%
- Created an original video series entitled “Decarbonization Intelligence” to visually amplify the story of SINAI’s solution
