About Living Carbon
Living Carbon is a U.S.-based climate technology company transforming degraded and underutilized land across the United States into long-term environmental assets. By combining restoration science, advanced forestry, and high-quality carbon removal projects, Living Carbon helps landowners regenerate ecosystems while supporting durable climate action and biodiversity.
The Challenge
As Living Carbon’s business evolved, its communications strategy needed to evolve alongside it. The company was preparing to announce two major milestones: a carbon removal agreement with the Symbiosis Coalition and a significant investment from Octopus Energy Generation. At the same time, Living Carbon wanted to ensure its media narrative reflected its broader role as a climate technology company restoring degraded landscapes, advancing nature-based carbon removal, and delivering long-term environmental value.
Yulu developed a strategic communications program to strengthen Living Carbon’s reputation, reinforce its leadership in climate technology and nature-based carbon removal, and build credibility with investors, partners, customers, and media.
Our Approach
Yulu partnered with Living Carbon across multiple engagements, providing strategic communications counsel, media relations, executive messaging, announcement strategy, partner coordination, thought leadership, and content development.
For the 2026 announcements, Yulu led communications for both the Symbiosis Coalition agreement and the Octopus Energy Generation investment, developing messaging, media materials, social content, executive communications, and outreach strategies.
A key focus was repositioning Living Carbon around its current business strategy by emphasizing degraded and underutilized land restoration, science-backed carbon removal and rigorous project design, and climate infrastructure while ensuring media had accurate, up-to-date background materials.
Our Impact
Outcomes
- Strengthened Living Carbon’s positioning as a leader in high-quality carbon removal.
- Increased visibility among investors, corporate buyers, partners, and climate stakeholders.
- Supported major commercial milestones through strategic communications.
Media Results
- 40+ earned stories surrounding the Octopus Energy Generation announcement.
- 13 earned stories supporting the Symbiosis Coalition announcement.
- Wall Street Journal exclusive secured.
- Coverage in The Wall Street Journal, Carbon Pulse, Trellis, ESG Today, AgFunderNews, Tech Funding News, and other leading climate and business publications.
Services Provided
- Climate Tech PR
- Strategic Communications
- Media Relations
- Executive Messaging
- Thought Leadership
- Stakeholder Communications
- Content Strategy
Let’s Work Together
The climate technology sector moves quickly, but credibility takes time to build. Yulu helps climate innovators translate complex science into compelling stories that resonate with investors, customers, policymakers, and media.
If you’re scaling a climate solution or preparing for a major market announcement, Yulu can help build the reputation that supports long-term growth.
