The Challenge
Forest Innovation Investment (FII), the market development agency for forest products in British Columbia, engaged Yulu to craft a comprehensive environmental, social, and governance (ESG) profile, coupled with a corresponding message platform, to promote the sector’s initiatives to a global audience. Recognizing that ESG reporting primarily centers on the company level, we had to ensure that the profile aligned with the UN Sustainable Development Goals (SDGs) and the overarching principles of diverse ESG frameworks, rather than focusing solely on specific ESG reporting measures.
The Strategy
To develop the ESG profile and its corresponding messaging platform, Yulu undertook a comprehensive strategic process. This process included a discovery session with FII to facilitate knowledge transfer, in-depth benchmarking research to offer recommendations on structure and content, and thorough SWOT analysis to identify gaps in the ESG profile narrative and strategies to strengthen it.
The Results & Impact
The collaboration resulted in a highly designed, comprehensive, and easily digestible ESG Profile and messaging platform. FII will utilize these tools to share the environmental, social and governance achievements of the BC Forest sector to a global audience. Additionally, the messaging platform will empower the BC Forest Sector and FII to showcase the ESG profile with confidence.
