The Challenge
Wildfire frequency and severity are escalating across the world, driven by the rapid progression of the climate crisis. This puts lives, livelihoods, infrastructure, and ecosystems at greater risk, not only during fire season but year-round.
Pano AI is a leading provider of active wildfire detection, offering a full-stack integrated solution that combines mountaintop cameras, satellite feeds, artificial intelligence, 5G connectivity, and cloud software to actively monitor for smoke and alert first responders within minutes. As the company scaled, Pano needed to raise awareness, build credibility, and accelerate adoption of its technology among customers, partners, and investors.
The Strategy
Yulu activated a three-pronged communications approach to elevate Pano’s profile and support its rapid growth.
Earned opportunities:
Yulu capitalized on key media moments, including Pano’s Series A extension announcement and Xcel Energy partnership, while also organizing local news conferences to highlight the expansion and adoption of Pano’s technology.
Shared opportunities:
Yulu used LinkedIn to cultivate a growing follower base, attract investor interest, and celebrate Pano’s momentum as a fast-scaling company.
Owned opportunities:
Yulu created compelling visual assets, including B-roll footage used by local TV stations to strengthen news coverage and bring Pano’s story to life for regional audiences.
“"Thank you so much to everyone at Yulu who has helped Pano to craft its public brand and narrative and deliver successful PR and award outcomes that are the envy of so many start-ups we meet! Thanks to your help, we have been able to fulfill our dream of evangelizing about the need and opportunity for climate adaptation, as well as to establish Pano as a leader in this emerging category and support the efforts of our direct sales team."”
The Results & Impact
In 2023 alone, strategic communications tactics increased interest in the company from investors, partners, and customers, while delivering:
- 43 media interviews, resulting in more than 92 earned pieces of coverage including the Associated Press, Forbes, TechCrunch, and The Wall Street Journal
- 3,900+ total mentions of Pano in 2023
- 2.4K new LinkedIn followers, with an engagement rate of more than 6.81%
- Recognition through Inc. 2023 Best in Business and BBC 100 Women
