Agriculture & Forestry PR Agency for Land, Food & Forest Innovation
Strategic communications for agriculture, forestry, reforestation, regenerative land use and nature-based climate solutions.
Yulu Public Relations is a North American agriculture and forestry PR agency helping organizations communicate complex land, food and forest issues with clarity, credibility and context.
Our experience spans sustainable forestry, forest restoration, regenerative agriculture, soil carbon, agtech, biodiversity and nature-based climate solutions. We work with companies, public-sector organizations and environmental leaders to translate technical evidence, policy context and on-the-ground impact into stories that resonate with media, communities, policymakers, investors, partners and customers.
Because land-based work is rarely only about technology or production, strong communications must also account for rights, livelihoods, ecosystem health, community priorities and public trust. Yulu helps organizations build narratives that are evidence-led, audience-aware and grounded in the realities of the places where the work happens.
Why Agriculture & Forestry Communications Matter
Agriculture and forestry sit at the intersection of climate, biodiversity, food systems, economic development, land stewardship and community well-being. That makes communications unusually high-stakes. Organizations may need to explain technical practices, respond to scrutiny, build alignment across sectors and show how local outcomes connect to broader environmental or economic goals.
Yulu’s role is to make the complexity understandable without flattening it. We help clients identify what is proven, what requires context and which audiences need to be part of the conversation. That can mean translating a 70-page forest-health report into a usable public narrative, explaining the science behind microbial biodiversity, or building media interest around a restoration or soil-carbon model.
Our Agriculture & Forestry Communications Process
- Evidence, Context & Audience Mapping: We begin by understanding the science, operating model, policy environment and stakeholder landscape. We identify the claims that are well-supported, the questions audiences are likely to ask and where additional context is needed.
- Narrative & Messaging Development: We build messaging that can work across technical, public and commercial audiences without losing accuracy. For land-based issues, that often means connecting environmental outcomes with community, economic and implementation realities.
- Stakeholder & Rightsholder Engagement: Where land, communities or Indigenous rights are implicated, engagement cannot be treated as a communications afterthought. Yulu supports processes designed to surface perspectives early and build stronger, more informed narratives and outreach plans.
- Media, Thought Leadership & Campaign Execution: We develop media strategy, executive visibility, content and campaign plans around milestones such as research, funding, project launches, restoration progress, partnerships and policy developments.
- Measurement, Learning & Adaptation: We track quality of coverage, message pull-through, stakeholder response and inbound interest, then use those insights to refine the communications approach over time.
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Sustainable Forestry & Forest Sector Communications
Yulu worked with the Canadian Council of Forest Ministers on a project managed by Forest Innovation Investment to simplify and strengthen the public narrative around Canada’s forest management practices. The work included stakeholder and rightsholder questionnaires, benchmarking research, narrative development, voting and alignment across government and industry, followed by consumer polling and testing. The outcome was a shared narrative platform that could be used more consistently in public communications. Read the Canadian Council of Forest Ministers case study
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Forest Restoration & Nature-Based Carbon Removal
For Wild + Pine, Yulu supported messaging and communications around large-scale afforestation and forest restoration in Western Canada. The work helped articulate the company’s approach to long-duration, nature-based carbon removals while connecting restoration, biodiversity, climate and place-based impact in a way that could be understood by corporate partners and broader audiences.
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Soil, Microbial Biodiversity & Forest Science
Funga came to Yulu to increase awareness and credibility for a new nature-based climate solution rooted in soil fungal biodiversity. Yulu led with peer-reviewed science and founder credibility, helping explain how mycorrhizal fungi can accelerate plant growth and carbon capture. The funding announcement generated 325+ stories, eight top-tier interview requests, 23 unique features and a potential reach of 3.5 billion, while also driving newsletter sign-ups, direct traffic and inbound interest.
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Regenerative Agriculture & Soil Carbon
Yulu has also supported regenerative agriculture and soil-carbon narratives, including work with Grassroots Carbon to communicate how land management, soil health and carbon markets intersect. The communications challenge is not simply to promote a climate claim, but to make the model understandable to ranchers, buyers, media and other stakeholders while maintaining credibility around measurement and outcomes.
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Food Systems, Farmers & Social Enterprise
Our agriculture experience also includes work where farming is tied directly to livelihoods and market access. With Farafena, Yulu helped elevate a women-led social enterprise working with African farmers, supporting storytelling around agriculture, economic opportunity and the people behind the supply chain.
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What We Do
Agriculture & Forestry PR Services
Communications support for organizations working across land, food, forests, restoration and regenerative systems.
Narrative development, message architecture, audience strategy and communications planning for technically complex or scrutinized land-based work. Learn more about our strategic communications services.
Proactive media strategy for research, project milestones, funding, partnerships, policy developments and market expansion across environment, business, science, agriculture and forestry media. Explore our media relations services.
Engagement planning and communications support for organizations working across land, communities, Indigenous rights, public policy or multi-stakeholder systems. Learn more about stakeholder and rightsholder engagement.
Executive positioning, contributed articles, speaking strategy and media preparation for leaders navigating agriculture, forestry, restoration, biodiversity and climate issues. Explore our thought leadership PR services.
Reports, explainers, web copy, case studies, briefing materials and digital content that make technical evidence easier to understand and use. Explore our digital strategy and social media services.
Message testing, claims review, scenario planning and response support for scrutiny around land use, environmental claims, carbon markets, forestry practices, agriculture, project impacts or organizational reputation. Learn more about our crisis communications and issues management work.
Results & Qualitative Proof
Canadian Council of Forest Ministers: Building Alignment Around a Complex National Story
Yulu helped the Canadian Council of Forest Ministers turn a complex national forest report into a clearer, tested public narrative. The process created alignment across government and industry around consistent messaging for Canadian forest management.
Funga: Leading With Science to Build Credibility
Yulu helped Funga introduce an unfamiliar nature-based climate solution by leading with peer-reviewed science and founder credibility. The campaign generated 325+ stories, eight top-tier interview requests, 23 unique features and measurable inbound interest, including newsletter sign-ups and direct traffic.
Wild + Pine: Connecting Forest Restoration With Long-Term Climate Value
Yulu helped Wild + Pine position large-scale forest restoration as a credible long-term climate and biodiversity strategy, making the model more relevant and understandable to corporate partners seeking nature-based climate action.
Farafena: Connecting Agriculture With Economic Opportunity
Yulu helped Farafena elevate the story of a women-led social enterprise working with African farmers, connecting agriculture and food systems with economic opportunity, market access and the people behind the supply chain. Agriculture & Forestry PR : Com…
Funga
Wild + Pine
Farafena
What Is Agriculture & Forestry PR?
Agriculture and forestry PR is public relations and strategic communications for organizations working across food systems, farming, agtech, forests, reforestation, restoration, soil health and related land-based sectors. The work can include media relations, technical translation, stakeholder engagement, thought leadership, public education, issues preparedness and campaign strategy.
The work differs from general corporate PR because agriculture and forestry often involve science, policy, land use, livelihoods, environmental claims and community interests at the same time. Communications therefore need to be especially clear about evidence, context and who is affected.
Agriculture & Forestry PR FAQs
What does an agriculture and forestry PR agency do? An agriculture and forestry PR agency helps organizations explain complex land-based work, reach priority audiences and build credibility. Support can include messaging, media relations, stakeholder engagement, technical content, thought leadership, project communications and issues preparedness.
Yulu’s experience includes public-sector forest organizations, restoration and reforestation companies, regenerative agriculture and soil-carbon organizations, nature-based climate solutions and social enterprises connected to farming and food systems.
We distinguish demonstrated results from projections, goals and future potential, and we build messaging around the evidence available. Where appropriate, communications should be supported by technical verification, scientific review or legal review rather than communications language alone.
Yes. Yulu has experience incorporating stakeholder and rightsholder perspectives into communications planning, including processes where land, public policy and Indigenous interests are relevant to the work.
Agriculture and forestry PR is organized around land-based sectors and systems. Climate and decarbonization work may overlap when the organization is focused on carbon removal, emissions reduction or climate technology, but the audience, evidence and stakeholder context can be different. Explore Yulu’s decarbonization PR expertise.
Yulu works across Canada and the United States and supports global initiatives requiring North American communications leadership. Agriculture and forestry mandates can be local, national or international depending on the land base, markets, policy context and priority audiences.
View our other areas of expertise.
Let’s Work Together
Working on agriculture, forestry, restoration or a land-based climate solution? Let’s build a communications strategy that makes the evidence understandable, the stakeholder context visible and the path to impact credible.
Email hello@yulupr.com or call +1 604-558-1656 to discuss your goals, audiences and next milestone.
Explore our Climate & Environmental Impact expertise →