100 CEOs sign statement in support of Climate Action Business leaders unite in support of climate action across Canada, US and UK September, 18 2019 (Vancouver, Canada): Today, it is being announced that 100 CEOs and business leaders in Canada, the US and UK, have signed a Statement calling for Climate Action Now* in advance on the global climate strikes. B Corps, which use business as a force for good, […]
For nearly a year, Greta Thunberg has led one of the largest social movements to mobilize students to walk out of classrooms in support of immediate climate action. Now B Corps and progressive businesses in Canada, the UK, and US, are joining students and calling for climate action now. We have 120+ signatories from CEOs and business leaders that have put their name to this statement for climate action. Climate Action […]
September is a month of climate action, with many businesses across the world mobilizing to raise awareness of the climate crisis, one of the greatest challenges of our time. On Friday, Sep 27, Yulu will join businesses across the world in the Global Climate Strike. For nearly a year, Greta Thunberg has led one of the largest social movements to mobilize students to walk out of classrooms in support of immediate climate […]
Yulu PR wins best global Corporate Social Responsibility initiative for Impact Relations by PR Daily First B Corp-certified PR agency introduces concept of Impact Relations The Corporate Social Responsibility initiative award-winning agency has helped top-tier brands make a difference in the impact space. Impact relations, according to PR agency Yulu, is a communications discipline that drives positive social and environmental impact through authentic and strategic communications. Yulu has played an outsized role in […]
B Corp PR firm, Yulu PR recognized as a “Best For The World” for its overall company impact September 4, 2019 – Vancouver, BC — Today Yulu Public Relations, Canada’s first B Corp PR firm, was recognized by B Lab with the honorary agency title of “Best For The World: Changemaker.” B Corps that earn the designation of a B Corp “Changemaker” set a gold standard for not only how […]
Today, Yulu PR was named a winner of PR Daily’s Media Relations Awards in the Global Media Relations Campaign category for its work with Carbon Engineering. PR Daily’s Media Relations Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program through its global media relations campaign, Yulu PR joins an elite group of past winners, including World Wildlife Fund, […]
ACCOUNT EXECUTIVE / SENIOR ACCOUNT EXECUTIVE Yulu is looking to add a new Account Executive / Senior Account Executive to our team who possesses 2-4 years PR experience, preferably in the fields of consumer and/or social enterprise. As a senior/account executive, you would work with your own team of passionate PR pros and take ownership of client accounts: assisting with developing strategy, forging influential media contacts – basically, doing whatever it takes to drive […]
It can be tough to keep tabs on the most up-to-date language and terminology in the purpose-driven space. Our guide to social impact words and phrases will ensure you’re using the appropriate, politically correct terms when addressing matters of diversity, social justice and environmental issues. Any questions or new terms to share with us? We’d love to hear from you. Ableism: Discrimination and social prejudice against people with disabilities. Ableism characterizes persons as defined by […]
We’re pleased to announce Yulu PR has joined the Business Coalition for a Clean Economy, a coalition of companies championing strong climate action. The coalition has been formed by the Pembina Institute, alongside founding members, Arc’teryx, Climate Smart, Vancity, IBC and Innergex. We’re honored to stand alongside the following companies, and many others, in this mission to lead the way to a prosperous, clean future for all British Columbians. CarbonCure […]
Last night, Yulu’s founder, Melissa, and Senior Account Manager, Nora, accepted our gold honor for leading global issues communications campaign of the year by the 2019 Stevie American Business Awards® in New York City. We earned this award for our work with Carbon Engineering (CE), sharing their scalable carbon capture solution to address climate change. Kudos to the entire team! Yulu PR awarded GOLD at 2019 Stevie Awards for best global issues communications […]
Standing Up for Workplace Equality Yulu PR is proud to stand among 180 companies – including Bloomberg, MAC Cosmetics, H&M, Refinery 29 and Warby Parker – representing more than 108,000 workers, standing up for workplace equality and against policies that hinder people’s health, independence and ability to fully succeed in the workplace. The response to our New York Times statement was incredibly well received and has resulted in a number of new companies pledging […]
How to beat imposter syndrome So you’ve finally landed your dream job and are in the early stages of life at the new office, but something doesn’t feel quite right. Well, you’re not alone. In recent times, the term ‘imposter syndrome’ has become increasingly common, and is almost normal or expected in any situation wherever excitement, anticipation, and expectation come together. The fear of the unknown, desire to impress, the pressure […]
What environmental communications specialists can learn from Greta Thunberg In November 2018, Greta Thunberg took to the stage at TED Talks in Sweden to speak out about the climate crisis. Diagnosed with Asperger syndrome, obsessive-compulsive disorder and selective mutism, Greta only talks when she needs to and declared on stage that ‘now is one of those moments’ that she feels compelled to speak. To her, ‘almost everything is black or […]
We have exciting news to share. Yulu was honored and elated last week when we learned our work with Carbon Engineering (CE) was recognized as the best Global Issues PR campaign by the 2019 International Stevie® Awards. Yulu had the privilege of earning a Gold Stevie® in years’ past for our work with Fuck Cancer, taking Gold for Best International Public Service campaign, which took Yulu to Seoul, South Korea […]
Measuring business impact These days, you’re hard-pressed to find a company that hasn’t dipped a toe into the waters of cause marketing. More brands are realizing that investing in positive change isn’t just good for the world – it’s good for business. But brand activism will need to be more than socially-aware tote bags and flashy PR stunts to appeal to the next generation of consumers. Millennials and Gen Zers […]
Consumers are increasingly considering the social, environmental and political implications of their actions. This coincides with growing awareness of the pressing issues facing humanity, through programs such as the United Nations’ Sustainable Development Goals (SDGs), designed to rally collective action to address the world’s greatest challenges. From climate change and ocean conservation, to poverty and education, the obstacles we face are daunting. The result? Conscious consumers. The next generation of […]
Brand purpose We’re living in tumultuous times. Extreme weather events demonstrate climate change is no longer a looming global threat, but one that’s very much upon us. One in seven people around the world are hungry, yet a third of food is wasted. Seventy percent of the world’s population holds only three percent of the global wealth. It is getting harder to hide our heads in the sand, to be […]
Working in the impact space, we’re fortunate to come across inspiring women championing meaningful causes each and every day. For #InternationalWomensDay, we asked our team to share the inspirational women who have impressed them through their actions inciting change and advocating for a better world. Dionne Brand: Brand explores themes of gender, race, sexuality and feminism, white male domination, injustices and “the moral hypocrisies of Canada”. Despite being often characterized […]
Tips for interns: 4 easy steps to make the most of your internship experience By Tierney Kelly-Baldwin, UBC Practicum Student So you got your dream internship, now what? Interning is a crucial step in starting a career and landing your dream position, but it can be very daunting at times. Whether required for school or you have gone out to find one yourself, you will be interning with the hopes […]
GRAND PRIZE: CSR PR AGENCY OF THE YEAR Small but mighty Yulu PR focuses on building ‘Impact Relations’ The discipline drives positive social or environmental impact through authentic communication. PR Daily, October 24, 2018. Yulu PR, which rejects 80 percent of the business that comes through the door, has been named “CSR PR Agency of the Year” in PR Daily’s 2018 Corporate Social Responsibility Awards. Yulu sees its job as […]
Now, more than ever, companies are investing in PR and communications, understanding the value of positive brand representation in the public eye. As a result, the media landscape is becoming increasingly crowded and PR professionals need to work harder to get cut through for clients. Here at Yulu PR, we believe communications professionals should be smart with their time and energy, and mastering the art of media pitching is the best […]
What we love about working on the Greyston Bakery public relations team is that this truly innovative company is looking to advance their industry, not just their business. Greyston Bakery is a pioneering social enterprise and world-class bakery that has been providing jobs and resources to individuals who face barriers to employment since 1982. Greyston helps transform lives and break the cycle of poverty and unemployment by welcoming all people into the workforce with zero […]
If you’ve opened a news browser in the last 24hrs, and scrolled the top headlines (from anywhere in the world), chances are, you’ve stumbled upon Carbon Engineering, the Squamish-based company that’s removing carbon from the air to make fuel. It’s no wonder this research is being regarded as a major cleantech breakthrough, making global headlines in everything from the NY Times, The Economist, Financial Post and National Geographic, to the front page of BBC Worldwide, and […]
We’re huge fans of podcasts and newsletters here at Yulu, so we figured, who better to pull together the ultimate social entrepreneur / purpose-driven innovators / impact-focused subscribers’ guide? Below you’ll find a few of the best social impact podcasts and newsletters. We’re always looking for new podcasts, newsletters, and blogs to add to our list of favorites – we’d love to hear yours! Social impact podcasts Global GoalsCast: Global GoalsCast […]
You might call it influencing, advocating or campaigning, but all these activities are about creating systemic change. Campaigning and bringing your cause, and case, to government through a government relations campaign is about the mobilization of forces by an organization or individual to influence others to effect an identified and desired social, economic, environmental or political change. Campaigning and advocacy fulfils all kinds of essential functions in a flourishing democracy, […]
A question we often get asked is ‘how do you measure PR success?’ The goal of media relations is generating column inches in print, or air time on the radio or TV. While counting media hits is one way of gauging a campaign’s success, there are other quantitative ways of measuring audience reach and engagement, and the general ROI of public relations. Yulu PR is an Impact Relations firm, meaning […]
Did you know Yulu PR has been B Corp certified for going on four years? B Corp certification (regulated by the nonprofit B Lab) involves rigorous yearly assessments that measure social factors such as employee benefits, environmental footprint and transparency. The second annual B Corp month is just about to wrap up, but there are plenty of reason to celebrate B Corps (and consider joining their ranks) well beyond February. […]
2017 was a difficult year for media. That’s the primary takeaway of the Columbia Journalism Review’s panel event: “One Dangerous Year, Threats to Journalism, from Burnout to Lawsuits.” Held in Toronto at Reuters Canada, the event was sponsored by the Committee to Protect Journalists, the Globe and Mail, and Reuters. A series of three panels, speakers outlined the topics covered in the most recent winter issue of the Columbia Journalism […]
How is your target audience finding you online? Digital marketing is a crucial arm of your communications efforts, and should always be factored in to your communications strategy. What is digital marketing? Digital marketing encompasses all online marketing efforts. This can include online advertising, email marketing, social media, influencer marketing and search engine optimization. Today we’ll focus on a few simple tips every business can implement to boost their online […]
Written by Melissa Orozco It was Gustave Flaubert who wrote, “there is no truth, only perception.” When I first heard this quote, the sentiment rang true to me…perhaps it’s my perception. In the media, trust is paramount, and right now there is a dearth of it. For better or worse, the media landscape is unrecognizable from what it was a decade ago – faster and more diverse yet less regulated […]
Despite the challenges that come with pursuing positive change, we continue to be inspired and empowered by the role businesses and brands are playing in the good fight. Our client partners are no exception. One thing became incredibly clear to us this year: the greatest impact happens when forces combine. If you follow us on social media, you already know we’re proud of the team we’ve built, the brands we […]
We’re looking for a like-minded creative and/or purpose-driven team to share our awesome Gastown office. If you’re an individual or team of 2-3 on a mission to change the world and need a spot to do it, we’d love to hear from you. We’re located on Water St. in the heart of Gastown and our building perks include a private boardroom, gym and pool table, and an insanely beautiful rooftop patio. […]
Our managing director, Clare, had the opportunity to sit down with CPRS Vancouver to chat about what’s on the horizon for us as we move into the New Year. NEW FACES, BIG CHANGES, AND WHAT’S ON THE HORIZON AT YULU PUBLIC RELATIONS Written by Victoria Fawkes, CPRS Vancouver Clare Hamilton-Eddy, Yulu’s Managing Director Yulu Public Relations is an award-winning PR firm, with offices in both Vancouver and New York. They strive to create […]
Proud rescue dog mom. Grammar pro with skills superior even to Webster’s dictionary. And it’s not like she mentions this 5 times a day, but Yulu’s very first publicist hired. Ashley Letts is a mentor for other members of the team on all things PR — from copywriting to client relations — and runs her team with both kindness and efficiency (except when you overuse exclamation marks. Don’t do it.) […]
Ever wonder how we get stuff done so quickly around here? Meet our Director of Client Services, Charlotte Gilmour. Another London transplant, Charlotte is an environmentalist who loves the oceans and spends her weekends hiking or surfing. We managed to grab Charlotte for a few minutes between running meetings and brainstorms to ask her a few questions about being a publicist, her role models, yulu culture, and what gets her […]
If Oprah loves it, it must be good. This year, Oprah includes “gratitude jars” in her 2017 gift guide, something that’s been part of Yulu Culture since we began. Gratitude is a wonderful way to invoke positive emotions and happiness, and we keep our own jars full of good memories the entire year until we read them the morning after our annual Christmas party. Try telling us there’s something better […]
Yulu attended the third annual Fast Company Innovation Festival in New York City. Here’s our founder Melissa seeing the world through the eyes of Charity: Water. The folks at Charity: Water bring clean and safe drinking water to people in developing countries.
Last year, Yulu came across the Purpose Collaborative, a coalition of agencies dedicated to guiding clients on their journey to ignite the purpose at their core and discover their aspirational reason for being, beyond profit. We were drawn to the integrity of this collaborative and wanted to be part of it — last week, we were invited to join them. Needless to say, we’re elated to be joining a network […]
We had an inspiring week at the B Corp Champions Retreat. Being surrounded and inspired by your tribe helps to drive home that the work you do is important and meaningful. We’re looking forward to next year already!
We’re honored to announce that Yulu was awarded “Agency of the Year” in Ragan’s PR Daily CSR Awards. The CSR Awards are awarded to agencies who use storytelling as a creative tool to champion a cause. They seek to recognize campaigns and organizations that aim to make the world a smarter, safer, healthier, and more sustainable place. Over the past year, we worked on a number of campaigns tackling issues […]
There are no coincidences. Today at the Mashable Social Good Summit, we learned about the intention and strategy behind the #WeThePeople campaign. We the people thank you, Amplifier, for enabling an entire nation to use art as a catalyst for social change.
If you’re looking for#TheMostInteresting(Wo)manInTheWorld, you’ve found her. Our Managing Director, Clare Hamilton-Eddy is not just a PR expert and strategist, she also has a black belt in Tae Kwon Do, is a global traveller (she’s been to over 40 countries), and is always seeking out her next adrenaline rush (she’s done the world’s highest bungee jump and has boarded down a volcano — and she competes frequently in triathlons). An avid member […]
A while back, we had the privilege of working with World Housing on the first-ever, one-for-one real estate gifting model. For every home sold at one of their World Housing projects, another was constructed and gifted to a family in a developing country. Melissa took a trip to Cambodia to see the company’s mandate being carried out on the ground. She was able to witness the positive change socially minded […]
What’s a press release? A press release is simply a written statement for the media to pull information and facts from when reporting their story. The terms press release, press release and media release all carry the same meaning and purpose: They are created and issued when a business, organization or individual wants to make an announcement to the media. When is it appropriate to write and issue a press […]
Who’s the behind-the-scenes hero at the heart of Yulu? Meet our Operations Manager, Jenna Kuchinsky, who is also head of our Culture Committee and the Queen of Happy Hour. If you’ve got any questions about the way Yulu is run, Jenna has the answers! Jenna shares with us why she loves Yulu, the issues she’s passionate about, and why Oprah is tops in her book. Name + role at Yulu Jenna […]
We couldn’t be prouder of our client Genus Capital, for becoming a certified B Corporation. Welcome aboard! #BTheChange #ForceForGood
Our founder, Melissa had the opportunity to sit down with Tony Wanless of the Financial Post to speak about what it means to use PR as a force for good. Business as a force for good PR agency looks at the ethics of the impact Tony Waneless, Financial Post | 31 Jul 2017 Social enterprise — a socially responsible business — is a growing sector in Canada, as entrepreneurs […]
They say it takes a village. Earlier this week at our client enso’s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy. At the welcome dinner, attendants were only able to read their menu after combining it with the menu of someone else in the community. Such a beautifully executed (and super creative) way to provoke empathy among dinner guests.
Our friend Nick Laparra hosts a social impact podcast called Let’s Give A Damn, where he speaks with people doing things because they saw a need and gave a damn about it. Check out Chapter 14 to listen to Yulu founder Melissa Orozco‘s episode on social impact PR.
Here’s Melissa with the woman of the hour: Koann, the founder of the Sustainable Brands conference. After 10 years, her two sons are in the audience for the first time in her career.
A new dedicated environmental domain extension for businesses, organizations and individuals committed to positive change for the planet VANCOUVER, BRITISH COLUMBIA–(Marketwired – April 25, 2017) – Starting today, businesses, organizations and individuals can own a .eco domain, the new dedicated environmental domain extension for people and brands committed to positive change for the planet. The .eco domain comes to market following a nine-year collaborative effort from more than 50 environmental […]
Our founder Melissa Orozco attended the Heart Series, a conference for conscious companies striving for social impact. It was a great two days Here she is taking a little timeout for some Headspace at their headquarters in LA. It’s always great to connect with old friends. Charlie Brown has been a friend and client of Yulu PR’s since 2013 when we launched their charitable giving platform Charitweet. The company has […]
To think that something this big came out of a Facebook event created by one person trying to make a difference. There’s always time to share a story – or maybe 15,000. Today, Yuluites attended the Women’s March in Vancouver, a peaceful protest organized across the world in support of the Women’s March on Washington in reaction to President Trump’s perceived views on female, minority, and LGBTQ rights and threats […]
In true Yulu fashion, we started at the top and went to the United Nations for inspiration. Yulu’s Impact Council had its first meeting today, where each team member selected a Sustainable Development Goal they would like to champion through research & knowledge sharing.
Happy new year, everyone! Social impact PR agency Yulu has been laser-focused this year on becoming a social impact PR agency inside and out, making sure we’re as authentic to our vision, mission and mandate as possible. As a result, we’ve worked on some pretty amazing campaigns, found kindred spirits among the B Corp community, and reaffirmed that the opportunity to make a difference in this space is always there, and always […]
Our B Corp PR Report at this year’s Champions Retreat In the coming year you’ll be reading and hearing a lot about “inclusiveness” and what it means to strive for an inclusive economy. In case this is the first you’re coming by the term, we’ve outlined some pointers on how to achieve an inclusive workplace below. But before we go there, we wanted to share some personal highlights from Yulu’s first […]
Hey look what arrived today! Yulu was ranked “Best for the World” by B Lab for top businesses for workers. Makes sense… It’s pretty awesome here. 😉
Swimming against the current of iron deficiency anemia. We’ve always admired the work of fellow B Corp Lucky Iron Fish, and were honoured to help them put a fish in every pot this holiday season. Lucky Iron Fish is a fellow BCorp that is disrupting how the world approaches micronutrient deficiency – specifically iron deficiency anemia – an epidemic that affects 3.5 billion people in the developed and developing world. […]
Yulu’s leadership team jetted off to the bright lights of New York City last week and joined world leaders, social entrepreneurs and 2,000 other grassroots activists at Mashable’s Social Good Summit. The theme #2030NOW asked the question, “What type of world do I want to live in by the year 2030?” Our managing director Clare Hamilton-Eddy reports back: Despite the packed auditorium and buzz of many like-minded people eagerly anticipating the A-list agenda, […]
One way we garner media coverage for clients is through a little tactic we like to call “newsjacking.” We’re constantly scanning the news for breaking stories and figuring out ways for our clients to offer expert insight and commentary on the topic. For example, you manufacture cars. A major competitor is stricken by a moon roof malfunction scandal. You feel for your competitor, because you’ve faced the same crisis and had […]
Each quarter the Yulu gang takes a time-out in the middle of our day to soak in a little culture. The Rennie Collection always leaves us inspired and ready to get back to work. Summer 2016: a collection of photographic works from 23 internationally acclaimed artists. Winter 2015 / Spring 2016: Nearly 60 works by more than 40 artists who share their lens on racism, gun violence and wealth inequality. These […]
PR job plug: We’re hiring for a senior account manager. For anyone who’s ever tried to hire for senior talent in Vancouver, in nearly any creative or technical trade, you’ll know competition is tough. So Esther, our senior account executive, took to LinkedIn to tell the world what she valued about her fellow Yuluites. It’s not so much about being exceptional at all these things at once, but that these are qualities we […]
It’s been heartwarming to see the world unite in this trying time of loss, grief, pain and adversity. To support those affected by the tragedies in Orlando this weekend, Equality Florida has set up a GoFundMe campaign. In our time of working with GoFundMe, this is the fastest growing and largest campaign we’ve shared to date: $2.2M in 24 hours. #lovewins #weareorlando Want to see more on the work we’ve […]
May the force (for good) B with you. This little book holds a lot a power. Notes, ideas and solutions from inspiring conversations that took place at the B Corp BLD conference today.
B Corp PR Agency Yulu demonstrates Impact Relations Through the power of PR and storytelling, B Corp PR Agency Yulu Public Relations had a small hand in the fight to repeal the HB2 “bathroom bill” in North Carolina this week. The bill limits anti-discrimination protections for the LGBTQ community and forces transgender individuals to use bathrooms that do not correspond with their gender identities. The conversation that took shape after was […]
Big things have been brewing at Yulu HQ this past month. We’ve expanded our creative services offering, bringing copywriting and art direction in-house (hey, Andrew and Dan!); we’ve welcomed three BCIT students into our quarters to assist us with the planning for Impact Relations; and we also had a major upgrade welcoming our new managing director, Clare Hamilton-Eddy (or CHE or Budge, as her friends and colleagues lovingly refer to her). Clare’s […]
Spring is here! How did we get through the winter? Well, it helps to be one degree of separation away from Obama, as his office’s previous communications director joined GoFundMe, for whom Yulu is the Canadian PR agency for. We also made like a hedgehog. To explain a bit, in Good to Great (a Yulu bookshelf staple), one chapter talks about being a “hedgehog,” which is fantastic at one thing, which is […]
Santa and elves vow to persevere despite year of hardship NORTH POLE – After a year of upheaval in the North Pole, Santa Claus today announced, in a news conference organized by Yulu PR, that Christmas will indeed go ahead as planned. The decision comes after a series of setbacks, including a strike by elf workers on the toy line in April during a gluten-free cookie shortage that paralyzed Santa’s […]
Every year the Vancouver Street Soccer League — a volunteer-run organization which reaches out to individuals who have been homeless, are currently homeless, or are at risk of homelessness — holds the Holiday Haul party for players, volunteers, and supporters. The event is part of the League’s mission to reach out to individuals who are marginalized within their communities, or are recovering from drug and alcohol addictions. Tonight’s event raised […]
Periscope, a new-ish social media platform recently acquired by Twitter, is really fun to use. It started making waves when people Periscoped the Mayweather-Pacquiao boxing match (bypassing the $100 pay-per-view fee), as well as scenes from the Baltimore riots. Livestreaming is nothing new, but most of us, Yulu included, are still figuring out how to use Periscope and Meerkat. Our social media team has been getting excited over Periscope the […]
Join David Suzuki and ecological economist Peter Victor at “Rethinking Economics” for a night of intellectual discussion on how the economy and environment must and do work in tandem. See you October 1 at the Vogue Theatre. Check out the David Suzuki Foundation and CANSEE, who are both behind this great event.
Our founder Melissa Orozco, will be speaking at SociaLIGHT this Saturday on how Yulu found success through being a cause-based agency and a B Corporation, and a big idea she’s seen work: “Impact Relations.” To add to the celebration, we have 5 tickets to give away to SociaLIGHT. For a chance to win, tag us in a post with your story or perspective on what it means to leave this […]
Guest blog by Dan Reitman (@thewordshow). Pictured are Dan’s custom-made shoes for Diner en Blanc. (Disclaimer: The opinions expressed herein are those of our copywriter and do not reflect the opinions of YULU PR, except for the part about his looking good in white – hot damn, does he ever look good in white.) I am a romantic at heart and, when the Netflix queue is empty and nobody wants to go […]
Talking to strangers can be hard work. Yulu’s community cultivator Esther crowdsourced a few tips from friends and colleagues on how we could organize socials to be more accessible for introverts, or even anyone who might have limited energy to strike up a connection after a long day at work. On Wednesday we had an opportunity to see some of these practices and tips in motion when we gathered local B Corps on […]