The Body Shop
Case Study
Realizing a Bold New Approach to ActivismCanadian Public Relations Agency for U.S. & Global Organizations
Canadian Agency of Record, market-entry PR and national communications for organizations that need credible representation across Canada.
Looking for a Canadian public relations agency or Canadian Agency of Record? Yulu Public Relations helps U.S. and international organizations enter, grow and communicate credibly across the Canadian market.
Headquartered in Vancouver, Yulu provides national earned media, strategic communications and cross-border PR leadership for organizations operating across Canada. We work as an extension of global communications teams, aligning Canadian messaging with international strategy while adapting it for Canada’s distinct media, policy and cultural landscape.
Our work spans national press-office mandates, executive visibility, market-entry communications, stakeholder engagement and high-scrutiny sectors including climate, sustainability, health, responsible business, financial services and purpose-driven brands.
Why U.S. & Global Organizations Need a Canadian PR Strategy
Canada is not simply an extension of the U.S. media market. National communications require an understanding of regional nuance, federal and provincial policy, bilingual considerations where relevant, Canadian media relationships and the expectations of Canadian stakeholders and communities.
Yulu helps international organizations avoid simply importing U.S. messaging into Canada. We identify what should remain consistent across borders, what needs to be localized and how to build credibility with Canadian media and audiences without fragmenting the global brand.
Featured Canadian AOR & Cross-Border Work
Audible | Social Purpose PR Strategy & Indigenous-Led Program
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UNICEF
Canadian Agency of Record (AOR) Mandates
For multinational organizations entering or scaling within Canada, consistent national representation matters.
Canadian AOR
Yulu supports long-term Canadian Agency of Record mandates for global brands and organizations requiring structured, ongoing public relations leadership across Canada.
We operate as an extension of internal and global communications teams, aligning Canadian messaging with international strategy while adapting it for Canada’s distinct media, policy and cultural landscape.
Audible (U.S.-based) has retained Yulu as its Canadian Impact Agency of Record for Canada-focused work for the past 7 years..
What Our Canadian AOR Mandates Include:
- National press-office leadership and ongoing earned media strategy
- Canadian messaging aligned with global positioning
- Multi-province media coordination
- Executive visibility in Canadian media
- Issues preparedness and reputation support
- Stakeholder and rightsholder communications
- Cross-border coordination with U.S. and global communications teams
“Yulu surpassed all of our key metrics. Their biggest value is their exceptional expertise in PR, specifically in the social innovation space. They created strong strategies informed by social media, marketing, and audience insight. Across the board, we were all pleased with Yulu’s results.”
Global Brands Trust Yulu as Their Canadian PR Partner
Audible, a U.S.-based global brand, retained Yulu as its Canadian Impact Agency of Record to lead Canada-focused public relations strategy.
Our mandate ensured Audible’s Canadian communications aligned with global positioning while reflecting local media dynamics and stakeholder expectations.
This model reflects how we support international organizations seeking consistent, high-level representation within the Canadian market. See the Audible case study.
Global Strategy. Canadian Relevance.
The strongest cross-border communications programs protect the core of a global narrative while adapting the expression of that narrative to the market.
Yulu helps clients determine where Canadian audiences, media and stakeholders require different proof points, context, language or spokespeople. We then create a unified communications approach so the organization shows up consistently across Canada and the United States without sounding imported or disconnected from local realities.
Canadian Public Relations Agency Expertise
National Media Relations & Press Office Leadership
Build sustained national visibility across Canadian business, policy, trade, consumer and sector media through ongoing story development and journalist engagement.
Canadian Market Entry Communications
Develop the positioning, messages and launch strategy required to introduce an international organization, product, initiative or point of view to Canadian audiences.
Executive Visibility in Canada
Position executives as credible voices in Canadian media through commentary, profiling, thought leadership, bylines and speaking opportunities.
Cross-Border Narrative Alignment
Align Canadian and U.S. communications around one strategic narrative while adapting proof, framing and language to each market.
Stakeholder & Rightsholder Communications
Account for the perspectives of regulators, communities, partners, customers and rightsholders when developing Canadian messaging and engagement strategy.
Issues & Reputation Preparedness
Prepare organizations for high-scrutiny Canadian issues with scenario planning, messaging, spokesperson support and stakeholder-aware communications.
Why Organizations Choose Yulu as Their Canadian PR Partner
- Canadian headquarters with national reach
- Deep experience working with U.S. and international organizations
- Cross-border fluency across Canada and the United States
- Strong Canadian media relationships
- Experience in climate, sustainability, health, finance, social impact and purpose-driven business
- Senior strategic counsel and integrated execution
- Impact communications methodology grounded in evidence, accountability and long-term reputation
Need a Canadian PR Agency or Canadian AOR?
If your organization is entering Canada, expanding its Canadian presence or needs a national PR partner aligned with a U.S. or global communications strategy, Yulu can help.
Talk to Yulu about Canadian market entry, national public relations or a Canadian Agency of Record mandate. hello@yulupr.com
Canadian Market Expertise
Canadian Public Relations Agency FAQs
National media, market-entry and cross-border communications capabilities for U.S. and global organizations operating in Canada.
Yes. Yulu works with U.S. and international organizations that need Canadian market-entry communications, national earned media and local representation aligned with global strategy.
Yes. Yulu supports long-term Canadian AOR mandates, acting as an extension of internal or global communications teams and providing ongoing national PR leadership.
Yes. Yulu is built for cross-border communications. We align narrative and strategy across both markets while adapting media relations, proof points and stakeholder communications to local context.
Yulu is headquartered in Vancouver, British Columbia, with a New York presence that supports U.S. media, events, executive visibility and cross-border client work.
No. Vancouver is Yulu’s headquarters, but the agency leads national Canadian mandates and supports organizations across provinces as well as cross-border work in the United States.
Yulu has deep experience in climate and environmental impact, health and behavior change, justice and community impact, responsible business and social finance, and purpose-driven brands.