GAGGA Climate Justice PR: Overview
The Global Alliance of Green and Gender Action (GAGGA)—an alliance between three nonprofits: Fondo Centroamericano de Mujeres (FCAM), Both ENDS, and Mama Cash—has been catalyzing women-led, community-rooted climate action for nearly a decade.
At‑a‑Glance
Client: Global Alliance of Green and Gender Action (GAGGA)
Sector: Non-Profit / Climate Justice & Gender Equity
Challenge: Articulate a cohesive, compelling narrative across three distinct alliance partners that clearly demonstrates to climate donors why community-rooted, women-led climate action requires sustained funding
Strategy: Landscape research; key-voice interviews; narrative development and donor pressure-testing; creative campaign concepting and production; NYC Climate Week soft launch; fundraising portal design
Services Provided: Strategic communications; impact consulting; stakeholder and rightsholder engagement; creative concepts; digital strategy and social media
Services Provided
- Strategic Communications: Building a unified, evidence-based narrative architecture that translates complex frontline climate action to philanthropy audiences.
- Impact Consulting: Conducting deep landscape research to identify gaps and missed opportunities within the existing climate-funding ecosystem.
- Stakeholder & Rightsholder Engagement: Facilitating alignment and approvals across the three distinct alliance partners spanning multiple regions, and pressure-testing the narrative with existing donors.
- Creative Concepts: Concepting and producing a bold campaign, including a hero animation, an emotive poem, and a suite of film and still assets tailored to bring the call to action to life.
- Digital Strategy & Social Media: Designing a new fundraising portal anchored in intentional visual storytelling and delivering a full suite of social media campaign assets
The Challenge
As GAGGA approached its 10-year anniversary, the alliance identified a critical need: to articulate a cohesive, compelling narrative for climate donors. They needed to clearly demonstrate why community-rooted climate action is indispensable and why it requires significant, sustained funding.
Yulu’s Approach
Throughout 2025, Yulu partnered with GAGGA to develop a centralized narrative speaking directly to climate and philanthropy audiences, and to build a bold creative campaign launching in 2026 to accompany the 10-year milestone. This work included:
- Hosting key-voice interviews: Conducted interviews across GAGGA and its global network to understand what uniquely positions the alliance to support frontline, women-led climate action.
- Conducting landscape research: Identified missed opportunities and gaps in the existing climate-funding ecosystem.
- Developing a unified narrative: Created and pressure-tested a centralized narrative with existing donors to ensure resonance and clarity.
- Concepting and producing a creative campaign: Designed to bring the call to action to life, including a hero animation and a suite of tailored social assets (film and still).
- Facilitating alignment: Managed approvals across the three distinct alliance partners, spanning multiple regions and organizational cultures.
- Soft-launching the campaign: Debuted the narrative during NYC Climate Week, which included developing handouts and an emotive poem performed during a closed-door donor convening.
- Designing a new fundraising portal: Created to welcome donors and clearly communicate GAGGA’s value, model, and funding needs.
Results & Impact
Execution includes:
- A comprehensive campaign plan supported by videos, newsletters, social media assets, press materials, and more.
- A new fundraising portal anchored in intentional visual storytelling, significantly strengthening the donor call to action.
Key Takeaways & Lessons Learned
- Alignment drives narrative: Facilitating alignment across multiple alliance partners and organizational cultures is critical to building a unified and resonant story.
- Evidence-based storytelling: Pressure-testing narratives with existing donors ensures that complex community-rooted climate action translates clearly to philanthropic audiences.
- Creative execution enhances connection: Utilizing emotive assets like poetry and animation bridges the gap between grassroots impact and donor engagement.
Let’s Work Together
If your organization needs a strategic communications partner that can connect insight, story, and execution to align multiple global stakeholders and drive measurable donor engagement, Yulu would love to connect. Partner with a PR firm that understands how to translate complex, purpose-driven impact into credible narratives that stand up to scrutiny. Email hello@yulupr.com or call +1 604-558-1656.
Frequently Asked Questions
Why did GAGGA need a new narrative strategy?
As GAGGA approached its 10-year milestone, the alliance needed to unify the voices of its three partner nonprofits and articulate a compelling case to climate donors about why sustained funding for community-rooted, women-led climate action is indispensable.
What research or insights informed Yulu’s approach?
Yulu conducted deep landscape research to identify gaps in the climate-funding ecosystem and hosted key-voice interviews across GAGGA’s global network. The resulting narrative was then rigorously pressure-tested with existing donors to ensure clarity and resonance.
How did Yulu help GAGGA articulate its purpose?
Yulu developed a centralized narrative and built a bold creative campaign that included a hero animation, tailored social assets, and a new fundraising portal. The strategy even integrated emotive elements, like a poem performed during a donor convening at NYC Climate Week.
What were the outcomes of the project?
The project resulted in a comprehensive, fully approved campaign plan and a visually intentional fundraising portal slated to go live in March 2026, equipping GAGGA to successfully communicate its value and model to donors.
How does this work connect to Yulu’s expertise in impact communications?
This project exemplifies Yulu’s ability to facilitate alignment across complex, multi-region organizations and translate nuanced, frontline climate action into cohesive, compelling strategic communications that drive measurable donor engagement.
