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Case Study

Pachama

Building Trust for a Climate Tech Leader in Nature-Based Carbon Markets

About Pachama

Pachama is helping transform carbon markets through AI-powered forest monitoring and carbon credit verification. As the company grew, it needed a communications partner that could build credibility in a rapidly evolving and increasingly scrutinized industry.

Over a four-year partnership, Yulu developed an integrated communications strategy that elevated Pachama’s profile through executive thought leadership, media relations, funding announcements, product launches and award strategy. The goal was not simply to generate coverage, but to position Pachama as a trusted voice on the future of high-integrity, nature-based carbon markets.

Our Approach

 

Yulu delivered an integrated communications program that included:

  • Executive thought leadership
  • Strategic media relations
  • Funding and corporate announcements
  • Product launch communications
  • Award strategy
  • Climate and sustainability storytelling
  • Reputation and issues management

By aligning communications with key business milestones, we helped Pachama engage investors, customers, policymakers and journalists while building long-term credibility in a rapidly evolving market.

Impact

 

Throughout the engagement, Yulu supported Pachama’s growth with sustained communications that strengthened visibility and credibility.

 

Highlights include:

 

→  More than 80 earned media placements annually on average

→ Coverage in Fast Company, TechCrunch, Forbes, Reuters, Bloomberg, Fortune, Associated Press and GreenBiz

→ Communications support for major funding rounds, product launches and strategic partnerships

→ Executive interviews with leading business, technology and climate publications

→ Multiple industry award wins, including Fast Company, Global Cleantech 100 and World Economic Forum Technology Pioneer recognition

→ Increased share of voice and market visibility within the voluntary carbon market

Why This Matters

 

As voluntary carbon markets evolved, so did expectations around transparency, scientific integrity and accountability. Building trust required more than consistent media coverage. It demanded clear, credible communications that could help diverse audiences understand a rapidly changing sector.

 

By combining strategic communications with deep expertise in climate and sustainability, Yulu helped position Pachama as a trusted voice during a pivotal period for the industry. The partnership supported the company’s business growth while contributing to broader conversations about the future of technology-enabled forest conservation and high-integrity carbon markets.

Services Provided

 

  • Climate Tech PR
  • Strategic Communications
  • Media Relations
  • Executive Messaging
  • Thought Leadership
  • Content Strategy
  • Award Strategy
  • Corporate Communications

Let’s Work Together

The climate technology sector moves quickly, but credibility takes time to build. Yulu helps climate innovators translate complex science into compelling stories that resonate with investors, customers, policymakers and media.

Whether you’re launching a breakthrough technology, announcing a funding round or shaping your position in an emerging market, we help build the reputation and trust that support long-term growth.

Ready to elevate your climate communications? Contact Yulu to learn how strategic communications can help your organization lead with impact.

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