Lithos Carbon

The Challenge

Lithos Carbon set out to scale a new frontier in carbon dioxide removal: Enhanced Rock Weathering (ERW). Their goal was ambitious – to permanently remove one billion tons of CO₂ by 2030 through the application of finely ground basalt on farmland. But public awareness of ERW remained low. Lithos Carbon needed to educate buyers, investors, and farmers about the science behind ERW – particularly its permanence, cost-effectiveness, and agricultural benefits – while differentiating their approach from other emerging carbon removal technologies.

Strategy

Yulu delivered a multi-pronged communications strategy, grounded in deep research and a proprietary messaging framework. Key actions included:

Narrative Development: Yulu’s strategic process surfaced Lithos Carbon’s core differentiators: permanent carbon removal, scientific validation and agricultural co-benefits. These became the pillars of a compelling and unified brand narrative.
Media Relations: A proactive media relations plan centered on the landmark ERW deal with Frontier Climate. This was supported by an immersive storytelling strategy – Yulu coordinated site visits for journalists to witness ERW in action, resulting in original photo, video, and broadcast coverage.
Awards & Thought Leadership: Yulu executed a strategic award submission plan to establish third-party credibility and recognition from climate innovation leaders.
Audience-Specific Targeting: Efforts were split between high-impact coverage for corporate buyers and regional storytelling for farmers.

Impact & Results

In just eight months, Yulu significantly expanded Lithos Carbon’s visibility and credibility:

40+ Earned Media Hits including CNN, WIRED, NPR, Modern Farmer, Reuters, and Carbon Herald
15 Media Interviews with climate, AgTech, and business reporters
Top-Tier Coverage Highlights:
- Fast Company spotlighted Lithos Carbon as a breakthrough climate innovator
- Modern Farmer and Grist amplified the farmer-facing story of ERW
- Reuters reported on the scalability and scientific integrity of Lithos Carbon’s solution
Awards Submissions: Lithos Carbon was put forward for three leading climate innovation awards, and was listed on the Global Cleantech 100

These outcomes helped position Lithos Carbon as the most scientifically proven and scalable carbon removal solution available today – directly supporting their mission to lead the ERW category.

Services Provided

Strategic Climate Communications
Narrative Development & Message Architecture
Media Relations & Press Office
Awards Program Management
Thought Leadership & Editorial Support
Visual & Experiential Storytelling Coordination

Let’s Work Together

Are you a climate innovator working to scale bold solutions to the carbon crisis? Whether you’re advancing carbon removal, climate tech, or nature-based solutions, we help mission-driven companies like Lithos Carbon build trust, credibility, and awareness through strategic communications. Reach out to us at hello@yulupr.com or call +1 604-558-1656 to learn how we can elevate your narrative. Explore our work in clean tech and carbon solutions.