Our 2019 Benefit Report

CLIENT SPOTLIGHT

Greyston Bakery employs those with barriers to employment. Yulu worked with the Bakers to decide if and how they wanted to share their inspiring stories for a NY Times feature that profiled Greyston’s stewardship in the Open Hiring movement – inspiring several other companies to follow suit.

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IMPACT MILESTONE

Yulu worked with B Corporation to mobilize signatory CEOs in support of climate action ahead of the Global Climate Strike. 130 CEOs signed the statement and in September the Yulu team joined six million people across 150 countries in the Global Climate Strikes.

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CLIENT SPOTLIGHT

Carbon Engineering's technology captures CO2 from the atmosphere and turns it into fuel. Raising CE's profile in 900+ feature stories has led to the company raising $68M, allowing them to announce the design of their first Direct Air Capture plant in Texas.

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IMPACT MILESTONE

Yulu was among 40 Canadian businesses that launched the Pembina Institute’s Catalyst Business Coalition. Proud to stand alongside companies such as Arcteryx, Vancity, MEC, Lush, and many more in this mission to champion stronger climate and energy policies.

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CLIENT SPOTLIGHT

With wildfires blazing in the Amazon, Australia, California, and throughout our planet’s forests, Yulu's proud to be working with Pachama to amplify the urgency & spotlight the opportunity to fund trusted reforestation projects through the purchase of carbon credits.

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CLIENT SPOTLIGHT

Moleaer's nanobubble technology is the most efficient gas injection technology available, and has many applications from treating waste water to boosting agricultural growth. As Yulu's newest client, Moleaer is undergoing our strategic communications planning process.

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CLIENT SPOTLIGHT

This year Genus’ impact on the ESG and responsible investment space included the release of a ‘Divesting from Tobacco Report,’ and a partnership with SVX to launch a first-of-its-kind Impact Investment Counsel in Canada to mobilize $100M in impact investing.

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IMPACT RELATIONS

Leaders from Sustainable Brands, Ben & Jerry’s and Porter Novelli joined Yulu for the public launch of the Global Impact Relations Network (GIRN) in NYC, where 150 leaders shared ideas on how to use communications and brand influence as a force for good.

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CLIENT SPOTLIGHT

Yulu is working with Nexii, an innovative and sustainable whole building solution that enables the assembly of environmentally sustainable and high‑quality buildings, to develop and execute its communications strategy.

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IMPACT MILESTONE

The 2019 Stevie Award for “Top Global Issues Communications Campaign” went to Yulu in recognition of our work with Carbon Engineering: “the cleantech innovation that gave the world hope for the climate crisis, and the communications team that amplified it globally.”

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IMPACT RELATIONS

We launched our Impact Relations directory, featuring purpose-driven agencies and advisors from across the globe.

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IMPACT MILESTONE

The PR Daily Awards advocated for climate action when it recognized Yulu’s Impact Relations work with Carbon Engineering – a clean energy company that captures CO2 from the atmosphere — as the Best Global Communications Campaign of 2019.

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IMPACT MILESTONE

PR Daily’s CSR Awards spotlight communicators telling powerful messages to make the world a better place. This year, Yulu took home Best Global CSR Initiative for launching and scaling Impact Relations: a communications discipline that drives positive social and environmental impact through communications.

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IMPACT MILESTONE

Yulu was proud to stand among the 180 companies standing up for equality and against policies that hinder people’s health, independence and ability to fully succeed in the workplace in a statement published by the New York Times.

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CLIENT SPOTLIGHT

As part of Red Bull’s mission to ‘give wings’ to people and ideas, Yulu partnered with the global team to promote a #tech4good workshop, where 50 student innovators from 25 countries gathered in Toronto to pitch their ideas on how to improve student life.

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IMPACT MILESTONE

B Lab's Inclusive Economy challenge asks participants to identify and implement concrete, incremental changes to add up to a transformative shift. For the fourth year running, Yulu completed the challenge, joining more than 250 companies collectively achieving 887 measurable inclusion goals.

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CLIENT SPOTLIGHT

In partnership with Community Foundations of Canada and the Toronto and Vancouver Foundations, Yulu curated a program for philanthropists from around the globe, to engage in meaningful conversations at Women Deliver, the world’s largest conference on gender equality and the health of women.

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IMPACT MILESTONE

B Lab’s “Best For The World: Changemaker” award honors B Corps setting a gold standard for advancing industry standards. Yulu was awarded this accolade for being among those with the most verified improvements across all impact areas in the B Impact Assessment over time.

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EDUCATION & ENGAGEMENT

Yulu joined fellow B Corps at the Champions Retreat in LA for three days of connection – meeting and learning from leaders using business as a force for good, and taking bold steps together toward an inclusive and regenerative future.

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EDUCATION & ENGAGEMENT

Yulu had the privilege to attend the UN Climate Action Summit, a gathering for world leaders to bring forth concrete plans to enhance their nationally determined contributions. Yulu's pledge? To go carbon neutral by 2030 and to encourage our clients to do the same.

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EDUCATION & ENGAGEMENT

One focus of the 2019 Heart Series was the evolution of consumer trends, and the difference between conscious consumerism versus activist consumerism.

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IMPACT MILESTONE

Charlotte Gilmour was appointed Yulu's Director of Environmental Communications.

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EDUCATION & ENGAGEMENT

Yulu closed its office doors to invest in team development at this year's B Corp Leadership Development (BLD) conference, where the entire team explored ways to activate positive change individually, and within our communities.

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EDUCATION & ENGAGEMENT

For the third year running, Yulu partook in the Sustainable Brands conference in Detroit – contributing to conversations and ideas on how businesses can collaborate with each other to raise industry standards, creating a more regenerative economy and workforce.

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CLIENT SPOTLIGHT

Aldo Group brand Call It Spring went fully vegan, removing all animal materials and derivatives from products. Yulu worked closely with CIS to authentically share this news and educate consumers – developing a full go-to-market strategy with long-term commitments to improving sustainability.

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EDUCATION & ENGAGEMENT

Yulu's founder served as a judge for PR Week’s “Purpose Awards.” It was rewarding to be involved in recognizing and honoring brands that are effectively addressing global pressing social issues.

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CLIENT SPOTLIGHT

Henriquez Partners Architects, a studio that excels at mixed-use projects that aspire to create beautiful buildings that foster inclusive and engaged communities, hired Yulu to engage in strategic planning to better communicate the firm's impact.

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CLIENT SPOTLIGHT

With over 320 films being screened and a diverse calendar of events, Yulu supported VIFF in hosting 400 industry professionals from around the globe and to showcase the largest Canadian film program in the world.

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EDUCATION & ENGAGEMENT

Yulu published a social impact glossary, an evolving guide to the appropriate words and phrases to use when addressing matters of diversity, social justice and environmental issues.

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IMPACT MILESTONE

Yulu is a proud member of the Purpose Collaborative, a global group of agencies and impact strategists, all passionate about social purpose. This year we collaborate with Bruxton Group to develop a cause-marketing partnership program for fashion house Badgley Mischka.

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EDUCATION & ENGAGEMENT

Yulu joined thousands of makers and innovators from across the globe—exceptional leaders and doers shaping the future—for five days of inspired conversation, purposeful networking, and meaningful takeaways at the Fast Company Innovation Festival.

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CLIENT SPOTLIGHT

Yulu supported the communication around Aldo Group’s elimination of single-use shopping bags, keeping 10 million bags per year out of the ecosystem; as well as the launch of their brand Call It Spring’s first collection of sustainable styles.

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IMPACT MILESTONE

Yulu's senior consultant Ashley Letts braved the cold on Valentine's Day, asking passers by to write their Valentines to the Earth.

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CLIENT SPOTLIGHT

Audible engaged Yulu to develop a Social Purpose strategy for its Activate Caring Program – aimed at improving the lives of those without privilege in the cities and countries in which it operates, as it seeks to exemplify what a company can mean beyond what it does. Stay tuned to see it unfold in 2020.

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CLIENT SPOTLIGHT

The Rick Hansen Foundation (RHF) continues to advocate for greater accessibility in buildings across Canada through its accessibility certification program. In 2019, Yulu supported RHF to expand the program nationally – improving access at Husky Energy’s office, Mosaic Stadium, Ottawa Airport and more.

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CLIENT SPOTLIGHT

In collaboration with hospitality financier and fellow B Corp, SilverChef, Yulu developed an Impact Relations strategy that led to the launch of The SilverChef Hospitality Awards, which recognizes hospitality entrepreneurs in the areas of community impact, sustainability and technology.

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CLIENT SPOTLIGHT

Yulu worked with affordable housing society Brightside, to demonstrate the importance of inclusion and equity in community development. Our Engagement Strategy and Impact Report supported Brightside in making affordable housing more accessible at four new locations in 2019.

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CLIENT SPOTLIGHT

Through equitable partnerships with over 1,000 women farmers, Farafena supports women and their families across Africa to bring sustainably grown products to North America. In 2019, Yulu amplified the company's introduction of blockchain to increase traceability and transparency for consumers.

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CLIENT SPOTLIGHT

Red Bull Amaphiko Connect brings together artists using their talents to spark social change. This year, Yulu helped connect activist-artists from Oakland in a two-day workshop to help build community momentum and encourage effective social change in the face of gentrification.

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CLIENT SPOTLIGHT

Yulu worked with Second Harvest, Canada's largest food rescue organization, to expand its online platform, FoodRescue.ca to the Lower Mainland. Within a week of launch, FoodRescue.ca had over 20 food businesses signed up to donate excess food.

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CLIENT SPOTLIGHT

Yulu is working with the Gastown BIA to develop a community engagement and promotional strategy, bringing a diverse set of stakeholders together to uplift the community and showcase its eclectic melting pot of entrepreneurship and entertainment.

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CLIENT SPOTLIGHT

With heart disease being the second biggest cause of premature death in Canada, Pulse Fit Rx enlisted Yulu's support to amplify its unique health program, resulting in a successful clinic launch with creative communications tactics to reach an often overlooked community of aging seniors.

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Explore past Benefit Reports

Ten Years of Impact

2017

2018

2020

Curious to know more? Contact us.