The Impact Relations Institute
As storytellers, we believe it is essential that our work drives more than just sales and increased brand awareness, but has a positive systemic impact on society, our communities, and the planet. This is why Yulu continues to champion the development of the Impact Relations Institute, an organization committed to educating communicators on how to drive systemic change through corporate and brand advocacy.
When we became the first dedicated PR agency in Canada to become a certified B Corporation in 2015, we joined the ranks of around 1,000 companies around the world committed to using business as a force for good Today, there are more than 3,500. Six years in, we’ve made lifelong friends within companies who share our values. We’ve influenced policy. We’ve helped clients navigate the certification process. We’ve even become the agency of record for B Lab.
The Purpose Collaborative
Yulu is a proud member of the Purpose Collaborative, a coalition of agencies dedicated to guiding clients on their journey to ignite the purpose at their core and discover their aspirational reason for being, beyond profit. We were immediately drawn to the integrity of this collaborative and it has been a privilege to collaborate with this network of like-minded companies committed to creating positive change.