Benefit Report

Carbon Engineering has developped a cost-effective solution to removing carbon from the air. Yulu led up media efforts for the company's launch, generating global headlines with 600+ media hits across 20 different markets.

Yulu supported Greyston Bakery in taking their inclusive and Open Hiring model mainstream. The launch of the Center for Open Hiring trended on Fast Company's homepage for an entire weekend and was retweeted by Monica Lewinsky. The piece generated eight inbound business leads to the Center.

Impact Relations launched its monthly newsletter, The Agenda, to showcase examples of how impactful storytelling is driving behavior. Voting influences, gun reform, youth-led movements and #MeToo were some of the powerful topics that fired up our community in 2018.

Yulu hosted a Teen VOGUE contributor for a weekend of celebrating the spirit of social innovation at the Red Bull Amaphiko Festival in Baltimore.

Carbon Engineering's CEO, Steve Oldham, was interviewed on HBO's emmy-winning documentary VICE series by Shane Smith. This segment reached three million viewers.

Yulu's work building Impact Relations landed us the title of PR Daily's CSR PR Agency of the Year.

Impact Relations continued to scale, with our community doubling in size over the last 12 months. Impact Relations also underwent an impactful rebrand, and launched a new video and Guide for scaling Impact Relations for communicators globally - download it at www.ImpactRelations.org.

Yulu supported affordable housing society, Brightside Homes, in demonstrating the importance of collaboration and collective action to address Vancouver’s housing crisis at its ‘YIMBYism’ event, which brought together policy-makers, the public, and industry bodies.

Farafena is a food company with purpose. Through direct and equitable partnerships with over 850 women farmers, Farafena is supporting hundreds of women farmers and their families across Africa, while bringing sustainably grown superfoods to North America.

Yulu joined Power To Be and 30+ nonprofits in Newfoundland, where our founder facilitated a PR workshop for the 2018 Social Impact Summit, hosted at the Fogo Island Inn. This hotel is redefining social capitalism.

Genus Capital remained at the forefront of the fossil free and impact investing spaces in Canada through its in-house research program. Yulu's pitching efforts resulted in findings from the company's 2018 Divestment Report being covered in The Guardian, Toronto Star and more.

This year we saw the participants of the first-ever US Red Bull Amaphiko Academy in Baltimore through a year of growth and impact, landing features in Freethink, Forbes, Entrepreneur, The Washington Post and more.

Hospitality financier Silver Chef continued to inspire its cafe partners and their customers this year with the introduction of its ‘Brewing for Sustainability’ initiative, giving consumers an alternative to single use cups. More to come in 2019.

We supported The University of Guelph's College of Business and Economics in building its reputation for sustainability and developing responsible future business leaders through thought leadership, interviews and opinion pieces in national media by the Dean and various department experts.

Accerta invests in healthcare initiatives that benefit Canadian communities, providing reliable services that move them toward sustainable health. The fellow B Corp brought Yulu on for a comprehensive communications audit to help the company refine messaging around (and clearly convey) its social enterprise status.

Joining B Corp friends from around the world in the city known for its music, Mardi Gras and Creole cuisine (NOLA), Yulu discussed the latest trends in the impact space, from EDI (equity, diversity and inclusion) to unconscious bias and brave spaces, leaving inspired and ready to apply new ideas and language to its client's thought leadership and initiatives.

Yulu worked with the Commission for Environmental Cooperation to leverage academics and industry thought leaders, in a campaign that educated the public on how to divert and properly manage organic waste in North America.

Our weekly Impact Council is an opportunity for the team to share knowledge related to the UN SDGs we've each chosen to champion. Top themes this year included renewable energy sources, universal basic income, access to education, and socially innovative uses of blockchain technology.

It's always a pleasure to meet up with our friends at the Purpose Collaborative, and meeting up at #SB18Vancouver was no exception.

The Rick Hansen Foundation has, and continues to, improve the accessibility of thousands of buildings across Canada through its accessibility certification program. Yulu continues to amplify the foundation’s work through national media coverage and thought leadership placements. Highlights from the past year included planning and executing events announcing that YVR and SAP achieved top ratings through the program.

Sustainable Brands was held on our home turf in Vancouver this year. Yulu took this op to host a meeting of purpose-driven minds, and gathered our friends from the B Corp and Purpose Collaborative communities on our rooftop for an evening of meaningful discussions

Yulu is an active member of the local B Corp community so its annual BLD event is an annual highlight for us. Yulu's Managing Director took to the stage to facilitate a panel on effective ways to communicate impact, sharing best practices and case studies on how the B Corp community can continue to use communications as a force for good.

Yulu facilitated a communications workshop with 40 experts from the Commonwealth of Learning, the world’s only intergovernmental organization focused on distance education and open learning.

Yulu attended the Heart Series for the second year running. Our favorite session was Soul Pepper's group exercise based on empathy, “Let Empathy Fly”.

Yulu held a thought leadership workshop for Detroit Hives to help the non-profit build a communications strategy to support their mission to spread awareness of bee conservation and education.

Yulu's founder was invited to partake in the first B Corp Women CEO event at the EILEEN FISHER LifeWork Learning Lab this year. Lasting relationships were built and impactful leadership learnings were shared by all who attended.

Yulu's founder attended SXSW in Austin TX. Some key takeaways: people want options when making donations; don’t be afraid to make a higher value ask, people want to tell their stories; user generated content is key.

Each year Yulu takes part in the B Corp Inclusive Economy Challenge. This year's metrics for us included: implementing more inclusive hiring practices and holding regular diversity & inclusion trainings.

Yulu was delighted to attend the Good Pitch Vancouver, a programme that connects documentary filmmakers with local and international institutions, foundations, NGOs, campaigners, academics, philanthropists, policymakers, brands, media, and individuals that can widen the films' audience, support with funding, and fuel the films' social justice and impact campaigns.

We continued our traditional visit to the Rennie Collection. We toured the powerful Kerry James Marshall Collected Works, which speaks to identity, social commentary and injustice.

Yulu's Managing Director is a regular guest lecturer for UBC's Digital Marketing Diploma. She took the opportunity to work with students on ways to apply Impact Relations to current campaigns and discuss how to better engage Gen Z.