The Challenge

The Vancouver Foundation, Toronto Foundation and Community Foundations of Canada sought a strategic communications and event planning partner to assist in preparing a pre-conference session and daily activations hosted in their lounge during the Women Deliver Conference. The conference, which is the world’s largest conference on gender equality and the health of women, attracted attendees from around the world. Managing the programming for the three organizations as well as a complex governance structure and an audience of high profile donors presented a particular challenge that required excellent project management skills.

The Strategy

Yulu appealed to the demographic of philanthropists by developing programming that was both linked to the overall Women Deliver conference theme of  ‘Power. Progress. Change’ and that challenged the guests to evaluate and think critically about their own giving habits by setting it under the thematic lens of ‘Shifting the Power’. Yulu aided in planning a panel discussion that included former international world leaders, globally recognized media, and leading philanthropists. In addition, Yulu planned 18 engaging roundtable discussions and hosted six activations that examined topics ranging from ‘How Women Will Help Save the Planet’ to ‘Grass-roots Community Building’ to ‘What it Means to Be An Ally’.

“From creative thinking, time management, budget management, leadership, tact, and design, we were very satisfied with every element of [the Yulu team’s] work and will certainly use them again if we can.”

Alison Sidney, Strategic Initiatives Manager, Community Foundations of Canada

Results & Impact

The pre-conference session and in-lounge activations were well received by the over 200 Foundation members and donors alike, with some commenting that it was the most compelling content of the entire conference. In addition to planning the content, the Yulu team was on hand to act as lounge hosts, ensuring that all guests felt comfortable and well cared for throughout the three day conference.