Our 2017 Benefit Report

CLIENT SPOTLIGHT

Red Bull Amaphiko launched in the US this year, bringing "wings" (i.e. education, tools and resources) to people and ideas through its platform designed to champion social entrepreneurs across the country.

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CLIENT SPOTLIGHT

Lucky Iron Fish continues to work to end iron deficiency, an issue that affects two billion people worldwde. To date, Lucky Iron Fish has reached and improved the health of more than half a million people.

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IMPACT MILESTONE

This fall Yulu became a member of the Purpose Collaborative, a coalition of agencies joining forces to share best practices and collaborating to have greater impact on global campaigns.

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IMPACT MILESTONE

We launched our Impact Council, where each Yuluite shares knowledge and solutions to one of the UN's Sustainable Development Goals. By developing this expertise within our team, we've been able to incorporate the SDGs as benchmarks to ensure our consulting offers global impact.

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IMPACT RELATIONS

Viral advocacy campaign #PassTheERA drew attention to the fact that despite widespread perception that women’s equality is legally guaranteed, it is not. We helped a team of creatives draw online awareness to this issue by reaching more than 19 million through social and traditional media.

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IMPACT MILESTONE

It takes many people to form a global movement. Yulu played a small role by partaking in the Women's March in Vancouver. Our support of female, minority & LGBTQ rights is reflective of the strong values our team upholds.

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EDUCATION & ENGAGEMENT

Two days at the Heart Series conference led to valuable learnings about underemployment, Gen Z & value alignment, and mindfulness in business.

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IMPACT RELATIONS

Through the Impact Relations movement, we continue to challenge communicators to rethink how they communicate, and provided them with a framework to do so.

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IN THE NEWS

The Let's Give a Damn podcast gave Yulu's founder the stage to speak candidly about her experience as a social entrepreneur.

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CLIENT SPOTLIGHT

Following a global bid for the first domain exclusively committed to environmental change, Big Room successfully landed and launched .eco, a domain that allows organizations to demonstrate their commitment to having a positive impact on the environment.

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IN THE NEWS

Yulu was named "CSR Agency of the Year" by PR Daily.

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IMPACT RELATIONS

Through Red Bull Amaphiko's academy for social entrepreneurs, Yulu provided coaching & guidance to 15 participants across the US to amplify their stories and impact.

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EDUCATION & ENGAGEMENT

Yulu participated in a "reverse Dragon's Den" session at B Corp's Leadership Development conference in Vancouver, bringing communications solutions and ideas to help our fellow B Corps grow.

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CLIENT SPOTLIGHT

Purpose-driven creative agency enso demonstrated the importance of brands and purpose through the release of its 2017 World Value Index, which creates a new benchmark for brands to aspire to by measuring consumer perceptions on leading brands and their perceived value.

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CLIENT SPOTLIGHT

The Commission for Environmental Cooperation gave a voice to the communities most affected by climate change.

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EDUCATION & ENGAGEMENT

We met with brand leaders tapping environmental and social purpose to drive innovation at the Sustainable Brands conference in Detroit.

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EDUCATION & ENGAGEMENT

At enso’s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy.

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EDUCATION & ENGAGEMENT

Yulu formed new partnerships, talked global communications strategy, and shared best practices with fellow B Corps at the annual B Corp Champion's Retreat.

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EDUCATION & ENGAGEMENT

Yulu explored the latest innovations with some of the world's most progressive brands at Fast Company's Innovation Festival in NYC, and shared recommendations on how the media outlet can further spotlight global social impact initiatives.

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CLIENT SPOTLIGHT

Using m-health and new technology, Claris Healthcare continues to innovate with it's latest device. Claris Reflex is improving health outcomes, quality of care and speed of recovery for patients.

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CLIENT SPOTLIGHT

Merchant Advance Capital is using their business as a force for good through the 'Good Cents Loan,' financing at low interests for businesses that positively impact the community or environment they work in.

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CLIENT SPOTLIGHT

Rick Hansen Foundation launched it's accessibility certification program. Full campaign roll out to come in 2018.

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IN THE NEWS

Our founder Melissa spoke with the National Post about using business as a force for good.

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EDUCATION & ENGAGEMENT

Yulu went to the Mashable Social Good summit, a dynamic exploration of the world we want to live in by 2030.

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Explore past Benefit Reports

Ten Years of Impact

2018

2019

2020

Curious to know more? Contact us.