North American Public Relations Agency for Social Impact & Sustainability

Meet Yulu – an award-winning PR firm headquartered in Vancouver, serving organizations across Canada and North America.

Founded in 2011, Yulu has helped advance Impact Communications – an evolution of public relations grounded in equity, accountability, and measurable social and environmental outcomes. Yulu was the first PR agency in Canada to become B Corp Certified and played a role in advancing Benefit Corporation legislation nationally, helping set an early standard for responsible business in the communications industry.

Headquartered in Vancouver, with roots in New York City, Yulu partners with mission-driven companies, nonprofits, and impact-focused organizations across Canada and the United States. Our clients see social and environmental responsibility not as a trend, but as a foundation for long-term credibility, influence, and growth.

At the intersection of creativity, commerce, and social consciousness, Yulu works alongside its partners to lead change – not observe it.

Who We Are

Yulu is a women-owned public relations agency shaped by international lived experience. Our team brings perspectives informed by work and life in global cities including New York City, London, Paris, Queensland, and Shanghai. That experience informs how Yulu approaches communications – with cultural fluency, systems thinking, and a deep understanding of how narrative, power, and policy shape outcomes. Equity is embedded in how Yulu operates, who Yulu partners with, and the stories Yulu chooses to amplify.

What we do

Yulu delivers public relations and impact communications focused on environmental sustainability, social impact, and purpose-led brands. Our work spans earned media, thought leadership, spokesperson positioning, and long-term communications strategy designed to build trust and mobilize action.

Whether you’re in sustainability, social justice, consumer goods, or impact investing, we craft public relations and communications strategies that align business goals with meaningful social and environmental change.

Our Public Relations & Impact Communications Services

• Social Impact PR – Public relations strategies that advance equity, social innovation, and systemic change, grounded in credibility and accountability.
• Environmental & Sustainability PR – Public relations strategies for climate, conservation, ESG, and environmental innovation, rooted in science, evidence, and trust.
  
• Purpose-Led Brand PR – Public relations for values-aligned companies building trust, reputation, and long-term brand credibility.
  
• Media Relations & Thought Leadership – Earned media, spokesperson strategy, and expert positioning to influence public discourse.
  
• Integrated Communications & Strategy – Long-term public relations planning aligned to organizational goals, stakeholder expectations, and impact outcomes.

Impact Program Development and Impact Consulting are core offerings that strengthen PR outcomes by informing narrative strategy, increasing credibility, and ensuring communications are rooted in real-world action.

Social Impact Public Relations FAQ

What is a social impact public relations firm?

A social impact PR agency helps organizations build trust and influence by aligning communications with measurable social outcomes such as equity, inclusion, community benefit, and systems change – not just media visibility.

What is an environmental or sustainability public relations firm?

An Environmental PR Agency or Sustainability Public Relations Firm specializes in communications for climate, conservation, ESG, and environmental innovation, translating complex science, data, and sustainability commitments into credible narratives that earn public trust and support long-term environmental progress

What makes Yulu different from a traditional PR agency?

Yulu combines deep public relations expertise with impact strategy, accountability standards, and hands-on experience as a Certified B Corp and Benefit Company.

Where does Yulu work?

Yulu works with organizations across Canada and the United States, with headquarters in Vancouver and roots in New York City.

Why Work With Yulu?

• Mission-first PR approach – Impact sits at the center of every strategy. PR is a tool for positive change, not just visibility.
• Certified & Accountable: As a certified B Corporation and registered Benefit Company, we meet rigorous standards for social, environmental, and governance accountability.
• Deep Expertise in Impact & Environmental Communications: Our team includes leaders who have built global climate-action campaigns, worked across continents, and delivered award-winning results.
• Full-spectrum communications: From media relations and storytelling to strategic planning and impact measurement, we cover the full spectrum of communications to support sustainable growth.
• Community & Thought-Leadership Commitment: We founded the Impact Communications Institute (ICI), driving standards for purpose-driven communications worldwide and building a community of changemakers.