Vancouver Public Relations Agency for Climate & Social Impact Leaders
Vancouver is a hub for climate innovation, conservation leadership, sustainable finance, and community-driven change. Yulu is a Vancouver-headquartered public relations agency and PR firm that helps organizations earn trust, strengthen reputation, and secure meaningful earned media across British Columbia, Canada and internationally.
We practice PR through an impact communications lens – evidence-based storytelling, stakeholder-aware strategy, and communications built to stand up in high-scrutiny environments.
Featured Vancouver and BC PR Work
BC Women’s Health Foundation
Vancity Community Investment Bank
Case Study
An innovative approach to retail bankingCarbon Engineering
Below is a selection of local examples of our work with purpose-driven organizations across Metro Vancouver and British Columbia. From climate innovation and healthcare to arts and community impact, these partnerships reflect the depth of our strategic communications expertise.
To explore more of our work across North America, visit our full portfolio.
BC Schizophrenia Society
Yulu partnered with BCSS to challenge stigma and shift public perceptions around schizophrenia. Through strategic storytelling and media engagement, we elevated lived-experience voices and sparked province-wide dialogue about mental health equity and inclusion.
BC Women’s Health Foundation
To advance women’s health research and close critical funding gaps, we supported BC Women’s Health Foundation with integrated PR campaigns that increased awareness, inspired donor engagement, and positioned the Foundation as a leading voice in women’s health advocacy.
Carbon Engineering
We helped position Carbon Engineering as a global climate innovation leader, translating complex direct air capture technology into compelling mainstream stories that resonated with business, policy, and environmental audiences.
Impact: Yulu secured global earned media including The Wall Street Journal, The New York Times, Bloomberg, The Washington Post, VICE, and Red Bull TV. This wave of publicity elevated Carbon Engineering’s profile and preceded subsequent invitations and opportunities including participation at the UN General Assembly (UNGA) and testimony before the U.S. Senate Environment and Public Works Committee.
Community Action Initiative
In response to the toxic drug crisis, we supported Community Action Initiative with a strategic communications rollout for its evidence-based toolkit. The campaign mobilized community leaders, policymakers, and frontline organizations around life-saving solutions.
Nexii
Yulu partnered with sustainable construction innovator Nexii to build brand authority and attract global attention. Through high-impact media relations and executive profiling, we helped position Nexii at the forefront of low-carbon building transformation.
Ocean Wise
Working with Ocean Wise, we amplified marine conservation initiatives and consumer education campaigns that empower individuals and businesses to protect our oceans. Our work strengthened national visibility and deepened public engagement.
Providence Health Care
Yulu supported Providence Health Care in sharing breakthrough research, frontline innovation, and patient-centered impact stories. Our strategic media outreach helped elevate PHC’s leadership in healthcare transformation across BC and beyond.
Vancouver Aquarium
We partnered with the Vancouver Aquarium to drive awareness for conservation initiatives, exhibits, and community programs. Through integrated storytelling and media engagement, we reinforced the Aquarium’s role as a leading ocean conservation authority.
Vancity Community Investment Bank
Yulu supported VCIB’s mission to finance social and environmental impact. Our PR strategy spotlighted innovative lending models and sustainable finance leadership, positioning the bank as a values-driven alternative within Canada’s financial sector.
Vancouver Division of Family Practice
We worked with VDOFP to elevate its advocacy and community engagement efforts, delivering strategic communications that increased public awareness and strengthened stakeholder alignment around equitable access and systemic change.
VIFF
For the Vancouver International Film Festival, we delivered strategic media outreach that drove attendance, amplified filmmaker voices, and positioned VIFF as a cultural cornerstone in Vancouver’s arts ecosystem.
Who we work with in Vancouver
Who we work with in Vancouver
Yulu partners with:
- Climate and sustainability leaders
- Conservation and restoration organizations
- Purpose-driven brands
- Social impact and health organizations
- Finance and innovation teams building responsible growth
What makes Vancouver PR different
Vancouver PR is not generic city marketing. It requires:
- Fluency in BC’s climate economy (forestry, ocean health, clean tech, sustainable finance)
- Understanding federal and provincial policy context
- Stakeholder-aware messaging in high-accountability sectors
- Earned media strategy that scales from local credibility to national visibility
Vancouver PR Services
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Strategic Communications & Narrative Development
We help organizations clarify what they stand for, why it matters now, and how to communicate with credibility. This includes positioning, messaging frameworks, and narrative strategy rooted in equity and accountability.
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Media Relations & Press Office Support
We secure thoughtful, values‑aligned coverage that builds trust rather than extractive visibility. Our media relations work prioritizes accuracy, context, and long‑term reputation – not one‑off hits.
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Thought Leadership & Executive Visibility
We position leaders as credible voices on complex social issues through op‑eds, commentary, speaking opportunities, and media training – always grounded in lived experience and subject‑matter expertise.
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Campaign Strategy & Issue Advocacy
From awareness campaigns to movement‑aligned initiatives, we design PR strategies that support behaviour change, public engagement, and policy‑adjacent conversations.
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Community & Rightsholder‑Informed Communications
We integrate rightsholder perspectives into communications planning, ensuring messaging reflects community realities, power dynamics, and cultural context.
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Vancouver PR FAQs
Do you only work with Vancouver organizations? No. Yulu is headquartered in Vancouver and supports clients across BC, Canada, and North America.
Can you support national mandates from Vancouver? Yes. Many Vancouver-based mandates require national earned media, multi-province coordination, and cross-border alignment.
Are you a PR agency or an impact communications firm? Yulu is a public relations agency and PR firm. “Impact communications” describes how we practice PR – with evidence, accountability, and long-term reputation strategy.
Let’s Work Together
Work with a Vancouver public relations agency built for climate and social impact leaders. Contact Yulu to discuss how we can help you.