Behavior Change Communications & Public Relations Agency
Strategic communications designed to move people from awareness to measurable action.
Yulu is a North American public relations agency specializing in behavior change communications. We help organizations apply behavioral insights, strategic communications and community engagement to influence measurable action across public health, climate and sustainability, civic participation, social impact and public-interest issues.
Effective behavior change starts with understanding why people act the way they do, what barriers stand in the way, and what can realistically help them take action. Yulu combines behavioral science, audience research, communications strategy, storytelling and community insight to design campaigns that help people adopt new behaviors, engage with programs and services, reduce stigma, make more sustainable choices and participate in their communities.
Our approach goes beyond awareness. We build communications around the conditions that influence behavior, then measure signals of change, from engagement and intent to program participation, service uptake and other real-world outcomes. This work is grounded in equity, lived experience and trust, with communications designed to be accessible, culturally informed and evidence-based.
Featured Behavior Change Case Studies
BC Women’s Health Foundation
Fuck Cancer
Canadian Mental Health Association | PACT
Who Yulu Supports
Our Specialty Areas
Yulu partners with organizations that need to shift real-world behavior, not just awareness. We support campaigns that help people adopt healthier habits, make more sustainable choices, participate in civic and community life, and engage with services, programs and resources that improve outcomes.
Awareness to Action
Campaigns that build understanding and motivate action through clear messaging, behavioral insights, and accessible creative.
Communications that center dignity, reduce harm, and build trust, especially across health, mental health, and community care.
Messaging and outreach strategies that remove barriers and increase engagement with programs, supports, and resources.
Trust, Alignment, and Systems Change
We identify what’s driving current behavior and what needs to shift, then design communications that address capability, opportunity, and motivation.
We work with partners, communities, and rightsholders to build trust and co-create communications that reflect lived realities.
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We build measurement frameworks that track behavior signals, engagement, and outcomes so you can prove progress and improve over time.
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What Is Behavior Change Communications?
Behavior change communications is a strategic discipline that uses insights from behavioral science, storytelling, and systems thinking to help people move from awareness to sustained action.
At Yulu, behavior change communications sit at the intersection of:
- Behavioral science models and audience insight
- Clear, human-centered messaging and creative
- Media relations and earned visibility
- Community engagement and stakeholder trust
- Measurement frameworks that connect communications to outcomes
Our Behavior Change Services
Yulu combines strategy, research, storytelling, creative and measurement to help organizations drive measurable behavior change across public health, mental health, community services, equity-centered programs, climate and sustainability, civic participation and public-interest campaigns.
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Impact Consulting
Audience insights, COM-B analysis, industry benchmarking, key voice interviews, and strategic partnership planning to identify what drives behavior and what needs to shift.
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Impact Communications and Storytelling
Communications planning, strategic communications, media relations, media training, internal communications, community relations, influencer relations, and social media to turn insight into action.
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Impact Assessment and Measurement
Measurement frameworks, progress tracking, and performance optimization that connect communications to engagement, behavior signals, and real-world outcomes over time.
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Stigma Reduction and Trust Building
Trauma-informed, dignity-centered communications for sensitive topics and high-scrutiny environments.
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Rightsholder and Community Engagement
Collaborative approaches that build alignment with communities, partners, practitioners, and decision-makers.
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“The workflow was incredibly well-managed, especially given the tight turnarounds. Yulu was remarkably responsive and quickly felt like an extension of our internal team. We were consistently impressed by the caliber of their work and their ability to craft messaging that truly cut through the clutter.”
Behavior Change FAQs
What makes behavior change communications different from traditional PR?
Traditional PR often focuses on awareness and reputation. Behavior change communications is built to move people from awareness to action using behavioral insights, barrier removal, and measurable outcomes.
How does Yulu approach behavior change communications ethically?
We center equity, lived experience, and trust. We avoid fear-based or stigmatizing tactics and prioritize communications that are accessible, culturally informed, and grounded in evidence.
How do you measure behavior change?
We build measurement frameworks that track leading indicators and outcome signals, from engagement and intent to program participation, service uptake, and other behavior-linked metrics.
Let’s Work Together
If you’re looking for a partner to catalyze measurable behavior change, call or email us at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.