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B Corp & Social Enterprise PR

B Corp Public Relations Agency

Communications strategies designed to build trust, strengthen stakeholder credibility, and accelerate purpose-driven business impact.

 

Yulu is a B Corp and Social Enterprise Public Relations agency partnering with certified B Corporations and mission-led organizations advancing ethical business, sustainability, equity, and community impact across Canada, the United States, and globally.

At a time when stakeholder expectations, ESG scrutiny, and demand for corporate accountability are intensifying in parallel, credibility and visibility are mission-critical. We help B Corps and values-driven companies earn attention, communicate measurable impact, and lead cultural and economic change through strategic communications grounded in transparency, legitimacy, and trust.

Our work sits at the intersection of B Corp communications, purpose-driven PR, and impact strategy, ensuring your story reaches the audiences who matter without sacrificing integrity or oversimplifying complexity.

Featured B Corp & Social Enterprise PR Case Studies

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Who we work with

Our Specialty Areas

Yulu partners with organizations not just pursuing profit with purpose, but actively building a more equitable, regenerative, and accountable economy.

Purpose-Led Business & Stakeholder Credibility

From emerging certified B Corps to category-leading social enterprises, we support communications strategies that translate certification into credibility, helping organizations articulate what their impact means, why it matters, and how it is measured. This category focuses on aligning business growth with trust, governance, and accountability.
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Working with mission-driven brands navigating consumer expectations and stakeholder scrutiny, we develop narratives that are grounded in evidence, not marketing language. Our work spans sustainability reporting support, executive thought leadership, and earned media that reinforces legitimacy.
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From ethical consumer brands to community-first technology and social finance, we elevate new business models designed to shift systems, connecting innovation, equity, and measurable outcomes to public understanding and market momentum.
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Community Impact & Social Equity Leadership

Partnering with organizations centering equity, inclusion, and community leadership, we provide communications and engagement strategies that reflect lived experience, accountability, and long-term trust.
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B Corps are held accountable not only by customers, but by their teams. We support internal communications, employer brand storytelling, and culture-forward narratives that strengthen retention and alignment.
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In an era of skepticism toward corporate purpose claims, we help mission-led businesses communicate responsibly, building reputations that endure beyond trends.
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What Is B Corp & Social Enterprise Public Relations?

B Corp and Social Enterprise Public Relations is a strategic communications discipline that helps purpose-driven businesses articulate credible impact commitments with clarity, accountability, and stakeholder trust.

 

Our approach ensures communications reflect measurable progress, not just values-based promises.

At Yulu, B Corp communications sits at the intersection of:

  • Purpose-driven narrative development
  • Media relations and earned credibility
  • ESG and stakeholder positioning
  • Community and employee engagement
  • Impact measurement and transparent reporting

Our B Corp PR Services

Our B Corp PR practice combines strategic communications with impact consulting, storytelling, and measurement. We work as an extension of your team, aligning communications with real-world outcomes.

  • Impact Consulting

    We help organizations navigate complex stakeholder landscapes through benchmarking, stakeholder interviews, legitimacy assessment, and ecosystem strategy development.

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  • Impact Program Development

    We support the design and launch of impact programs grounded in equity and community leadership, ensuring initiatives are credible, collaborative, and built for measurable outcomes.

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  • Impact Communications & Storytelling

    We develop strategic communications plans and narratives that translate purpose commitments into trusted public storytelling. This includes media relations, spokesperson preparation, executive thought leadership, and visibility through op-eds and purpose-driven PR.

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  • Digital, Social & Visual Creative

    We bring impact stories to life through digital strategy, content planning, social and paid media, influencer engagement, and high-impact creative that builds momentum across channels.

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  • Stakeholder Engagement & Community Relations

    We help organizations build trust through internal communications, change management, and stakeholder engagement planning — centering accountability and long-term partnership.

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  • Impact Measurement & Assessment

    We support organizations in assessing purpose, governance, and legitimacy while building measurement frameworks aligned with B Corp standards and impact goals.

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“B Corps represent one of the most credible models we have for aligning business growth with accountability. But certification alone isn’t enough: organizations must translate values into trust, impact into evidence, and purpose into public leadership. That’s where strategic communications becomes essential.”

Melissa Orozco, Yulu's Founder & Chief Impact Officer

Our B Corp & Social Enterprise PR Experience

Yulu’s purpose-driven communications expertise has been sought out by leading organizations across the B Corp and impact economy ecosystem, including:

Certified B Corps & Ethical Consumer Brands

  • Supporting brands translating certification into mainstream credibility
  • Narrative development grounded in measurable outcomes

Social Enterprises & Impact Startups

  • Communications strategy supporting mission-led growth
  • Media relations elevating social innovation models

Employee, Community & Stakeholder Trust

  • Internal engagement and values-based culture storytelling
  • Community-informed reputation and partnership strategies

Impact Partnerships & Global Visibility

  • Audible: Purpose-driven storytelling and brand credibility
  • Red Bull: Impact partnership communications and cultural relevance

B Corp & Social Enterprise PR FAQs

What makes B Corp PR different from traditional PR?

B Corp PR centers accountability, stakeholder trust, and measurable impact – not just brand visibility.

How does Yulu help B Corps avoid purpose-washing?

We ground messaging in verified data, align with recognized frameworks like B Lab standards, and ensure transparency in disclosure and reporting.

Which organizations benefit most from B Corp PR?

Certified B Corporations, social enterprises, ethical consumer brands, and mission-driven teams scaling measurable impact while navigating increased scrutiny.

Let’s Work Together

 

If your organization is building a more ethical economy, scaling impact through business, or leading with accountability, we want to hear from you.

Email socialimpact@yulupr.com or call +1 604-558-1656 to discuss.

View our other areas of expertise.