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B Corp & Social Enterprise PR

B Corp Public Relations Agency

Communications strategies designed to build trust, strengthen stakeholder credibility, and accelerate purpose-driven business impact.

 

Yulu is a B Corp and Social Enterprise Public Relations agency partnering with certified B Corporations and mission-led organizations advancing ethical business, sustainability, equity, and community impact across Canada, the United States, and globally.

As a Certified B Corporation since 2015, Yulu understands that certification is only one part of credibility. We help B Corps and social enterprises communicate the substance behind their model, from governance and impact performance to community commitments, employee culture and the evidence that supports public claims.

Our work sits at the intersection of B Corp communications, purpose-driven PR, impact strategy, and stakeholder engagement, helping organizations earn attention, explain complex impact models and build trust without oversimplifying the work or slipping into purpose-washing.

For broader CSR, ESG, corporate responsibility and reputation mandates that are not specifically tied to B Corp certification or a social-enterprise model, explore Yulu’s Responsible Business PR & CSR practice.

Featured B Corp & Social Enterprise PR Case Studies

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Who we work with

Our B Corp & Social Enterprise Specialty Areas

Yulu partners with organizations not just pursuing profit with purpose, but actively building a more equitable, regenerative and accountable economy.

Purpose-Led Business & Stakeholder Credibility

From newly certified B Corps to established movement leaders, we help organizations communicate what certification means in practice, how their impact is measured and what differentiates their business model. Our B Corp communications work is grounded in evidence, not badge-led marketing.
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For B Corps with environmental or responsible-business commitments, we connect certification to credible sustainability and corporate responsibility communications without collapsing this page into broader ESG positioning.
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We help social enterprises and inclusive-business innovators explain new models of hiring, ownership, access and economic participation, translating systems-level ideas into narratives that media, customers, partners and funders can understand.
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Community Impact & Social Equity Leadership

We support organizations centering equity, inclusion and community leadership, with communications approaches that account for who is affected, who has decision-making power and whose perspectives need to shape the story.
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B Corp credibility is also built internally. We help organizations connect public commitments to employee communications, culture, change management and stakeholder trust.
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We help purpose-led brands communicate responsibly under scrutiny, strengthen reputation and show how values are reflected in business decisions, partnerships and measurable action.
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What Is B Corp & Social Enterprise Public Relations?

B Corp and Social Enterprise Public Relations is strategic communications for certified B Corporations, social enterprises and impact-led businesses that need to explain how purpose, governance, impact and business performance connect.

 

The work can include certification and recertification communications, media relations, executive thought leadership, stakeholder engagement, impact reporting, B Corp Month campaigns, issues preparedness and storytelling around social or environmental performance.

 

The strongest B Corp communications do more than promote certification. They show what the organization is doing differently, what evidence supports its claims, what has changed because of its commitments and where there is still work to do.

 

Yulu brings both communications expertise and first-hand experience as a Certified B Corporation, helping clients communicate purpose with the specificity, transparency and accountability the B Corp community expects.

Our B Corp PR Services

Our B Corp PR practice combines strategic communications with impact consulting, storytelling, and measurement. We work as an extension of your team, aligning communications with real-world outcomes.

“B Corps represent one of the most credible models we have for aligning business growth with accountability. But certification alone isn’t enough: organizations must translate values into trust, impact into evidence, and purpose into public leadership. That’s where strategic communications becomes essential.”

Melissa Orozco, Founder & Chief Impact Officer, Yulu

Our B Corp & Social Enterprise PR Experience

Yulu’s purpose-driven communications expertise spans certified B Corps, social enterprises and organizations building business models around measurable social and environmental impact.

Certified B Corps & Values-Led Brands

  • Translating certification and impact commitments into mainstream credibility
  • Building narratives grounded in measurable outcomes and evidence

Employee, Community & Stakeholder Engagement

  • Internal engagement and values-based culture storytelling
  • Community-informed reputation, partnership and stakeholder strategies

Social Enterprises & Impact Innovators

  • Communications strategy supporting mission-led growth and market adoption
  • Media relations that make social innovation and inclusive business models easier to understand

B Corp Movement & Responsible Business Leadership

  • Supporting B Lab and B Corps with movement-building communications
  • Helping organizations connect certification, accountability and public leadership

Selected B Corp & Social Enterprise Results

300+ MEMBER RESPONSES INFORMED B LAB’S PUBLIC STANCE

 

B Lab U.S. & Canada

 

Helping B Lab turn member input into a national business and media story during the HB2 campaign.

 

50+ MEDIA HITS / 173M+ AUDIENCE REACH

 

Lucky Iron Fish

 

Expanding awareness for a B Corp-certified social enterprise tackling global iron deficiency through product innovation and impact.

300%+ WEB TRAFFIC SPIKE FOLLOWING CENTER LAUNCH

 

Greyston Bakery

 

Using media relations and thought leadership to accelerate interest in Open Hiring.

 

ACTIVISM FRAMEWORK FOR A GLOBAL PURPOSE-LED BRAND

 

The Body Shop

 

Connecting corporate values, stakeholder input and measurable action through a North American social-purpose framework.

 

View our other areas of expertise.

Let’s Work Together

 

If your organization is building a more ethical economy, scaling impact through business or leading with accountability, we want to hear from you.

Email socialimpact@yulupr.com or call +1 604-558-1656 to discuss.

 

B Corp & Social Enterprise PR FAQs

B Corp PR centers accountability, stakeholder trust and measurable impact alongside visibility. The communications need to explain not just what a company says it values, but what its governance, operations and evidence show in practice.

We start with evidence. Yulu helps organizations distinguish demonstrated performance from goals or aspirations, pressure-test claims and connect communications to credible proof, recognized standards and transparent reporting.

Yes. Yulu can help plan the narrative, timing, media strategy, stakeholder communications and supporting content around certification or recertification, while connecting the milestone to the operational changes behind it.

Yes. Certification is not required. Yulu works with social enterprises and impact-led businesses that need to explain how their business model creates social or environmental value and build visibility around that model.


This page is specifically for B Corps, companies pursuing certification, social enterprises and impact-economy organizations. Yulu’s Responsible Business PR & CSR practice is broader, supporting CSR, ESG, corporate responsibility, community investment and reputation mandates for companies regardless of certification status.

Yes. Yulu can develop campaign narratives, media strategies, executive visibility and content around B Corp Month, certification milestones and broader movement-building opportunities, provided the communications are grounded in the organization’s actual work and impact.
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