Melissa Orozco
Founder, CEO & Chief Impact Strategist
Melissa Orozco is not one to accept “this is just the way we’ve always done things.” As Founder and Chief Impact Strategist of Yulu Impact, she has spent two decades helping organizations shatter the status quo and harness communications as a catalyst for bold social and environmental change.
In 2011, Melissa founded Yulu with a clear mission – to lead with impact and only partner with brands and organizations committed to using business as a force for good. Under her leadership, Yulu became the first PR agency in Canada to earn B Corp certification and one of the first 30 Benefit Companies nationally. Today, Yulu is recognized as North America’s leading Impact Communications agency, with Melissa at the helm of purpose-driven campaigns for clients like UNICEF, The Body Shop, Greyston Bakery, Fuck Cancer, and Red Bull Amaphiko.
Melissa’s creative campaigns and fearless approach have earned features in Fast Company, the New York Times, Forbes, and the Wall Street Journal, as well as multiple international awards. But it’s the transformation she drives – helping legacy brands evolve into values-led leaders – that defines her legacy.
She’s also the co-founder of the Impact Communications Institute, a global network of 1,200+ professionals advancing impact storytelling, with executive board members from Ben & Jerry’s, Visa, Porter Novelli, and KIND Snacks.
Named one of Real Leaders’ 100 Women in Impact and honored with multiple Stevie® and PR Daily awards, Melissa continues to push the boundaries of what communications can achieve.
When she’s not leading strategy or mentoring the next generation of impact storytellers, you’ll find her sailing, skiing, or exploring the world with her family.
