Melissa Orozco
Founder, CEO & Chief Impact Strategist
“This is just the way we’ve always done things” is not a phrase in Melissa Orozco’s vernacular.
“Valued for pushing boundaries that challenge the status quo and deliver impactful outcomes, she relishes the opportunity to help her clients approach complex issues unconventionally and creatively. Though her big thinking ideas are occasionally met with client hesitation to step outside of the corporate comfort zone, clients are always delighted when they see them come to life. By the time her strategic ideas, and campaign results start rolling in, they’re full-blown converts to her strategic process.”
– written by the division directors at Yulu
Melissa Orozco is the Founder and Chief Impact Strategist of Yulu, the go-to comms firm for organizations looking to maximize their social impact and raise their international profile. Her efforts have reshaped industry norms, showing brands the business case for embracing social responsibility and prioritizing purpose alongside profit.
Though her creative media campaigns for clients such as World Housing, Fuck Cancer and Red Bull Amaphiko have landed features in Fast Company, Forbes, the New York Times, Wall Street Journal and many more, these days, corporate leaders seek out Melissa’s expertise to help them hone their purpose and develop exceptional social impact strategies. She’s had the pleasure of consulting for impact juggernauts like Greyston Bakery, Unicef and The Body Shop, but some of her favorite work to date has been for companies just beginning to break from the traditional, profit-first model, helping reshape their brand story from the inside.
Melissa was the driving force behind the launch of The Impact Communications Institute (ICI), a 1,200-member strong global network empowering communications professionals with the tools and connections to drive systemic change. ICI’s Executive Board includes representation from Ben & Jerry’s, Visa, Porter Novelli, Match Group, KIND Snacks and more. When she’s not championing impact initiatives or challenging business leaders to lean into privilege to make positive change, you can find Melissa sailing, skiing, or traveling with her family.