Melissa Orozco
Founder, CEO & Chief Impact Strategist – Yulu Impact Communications
A global pioneer in Impact Communications, helping organizations harness storytelling as a catalyst for social and environmental progress.
Melissa Orozco is a globally recognized Impact Communications expert, speaker, and founder of Yulu Impact Communications, a purpose-driven public relations and social impact agency that has helped scale the B Corp Certification movement across North America. Under her leadership, Yulu became one of the first communications agencies worldwide to earn B Corp certification and played a key role in bringing Benefit Corporation legislation to Canada, helping businesses balance profit and purpose.
For the past two decades, Melissa has dedicated her career towards pioneering the discipline of Impact Communications, guiding organizations to measure success by the positive change they create. She founded Yulu on the principle that communications can be a catalyst for climate action, social equity, and sustainable growth. Today Yulu is recognized as one of the world’s leading Impact Communications firms, transforming legacy brands and emerging innovators alike.
As an impact strategist, Melissa has led campaigns for UNICEF, The Body Shop, WWF, Red Bull Amaphiko, Greyston Bakery, B Lab U.S. & Canada, and Audible, earning coverage in top-tier media outlets including The New York Times, BBC, and The Wall Street Journal.
A frequent voice in Fast Company, Forbes, Marketing Magazine, PRWeek, and Inc., Melissa is known for translating complex issues into campaigns that move people, policy, and culture. Her creative strategies have earned dozens of international honors including multiple Gold Stevie Awards, PR Daily’s CSR Agency of the Year awards, and Real Leaders’ 100 Women in Impact.
In 2020, Melissa founded the Impact Communications Institute, a registered 501(c)(3) nonprofit organization dedicated to advancing ethical and equitable communications practices. The Institute’s mission is to equip communicators, brands, and leaders with frameworks for measurable and inclusive impact communications strategies. Serving as a global hub for ethical, equity-driven storytelling, the Institute has connected more than 2,400 professionals and industry leaders from organizations including Ben & Jerry’s, Visa, Porter Novelli, KIND Snacks, BlackRock, Sustainable Brands, and The Climate Group, uniting to establish global standards for responsible and impactful communications.
As Yulu celebrates its 15-year anniversary in 2026, Melissa continues to shape the future of purpose-led business communications, advising Fortune 500s, nonprofits, and impact investors on how to leverage the tools of communications to drive change with authenticity, accountability, and measurable influence.
When she’s not developing global campaigns or mentoring the next generation of impact communicators, Melissa can be found racing sailboats, skiing, or exploring new coastlines with her husband and two kids.
Fast Facts
Name: Melissa Orozco
Title: Founder, CEO & Chief Impact Strategist
Organization: Yulu Impact Communications
Expertise: Impact Communications, B Corp Leadership, ESG Strategy, Ethical Storytelling
Location: Vancouver, BC and New York, NY, serving clients across Canada and the U.S.
Awards: Gold Stevie Awards, PR Daily’s CSR Agency of the Year, Real Leaders’ 100 Women in Impact
Key Clients: UNICEF, The Body Shop, WWF, Red Bull Amaphiko, Audible, B Lab
Notable Feature: Founder of the discipline of Yulu Impact Communications and the Impact Communications Institute
Languages: English
FAQ
Who is Melissa Orozco?
Melissa Orozco is the Founder and Chief Impact Strategist of Yulu Impact Communications and a global leader in Impact Communications.
What is Impact Communications?
Impact Communications is the practice of using strategic storytelling to create measurable social and environmental change.
What is Yulu Impact Communications known for?
Yulu is a B Corp-certified PR agency known for purpose-driven campaigns and its leadership in advancing Benefit Corporation legislation and social impact storytelling across North America.
Where does Melissa Orozco work?
Melissa is based in Vancouver, British Columbia, and leads Yulu’s work across the United States and Canada.
How can organizations engage with Melissa Orozco?
Through Yulu Impact Communications or speaking engagements on ethical communications, social purpose brand strategy, ESG leadership, and the future of purpose-led storytelling.