What It’s Like to Work With a Public Relations Agency like Yulu
The Yulu experience is grounded in trust, intention, and long-term partnership. Yulu approaches public relations as a strategic discipline – one that blends clear thinking, ethical storytelling, and accountability to both audiences and impact. The work is rigorous, thoughtful, and human, informed by evidence and guided by the belief that communications should strengthen credibility and stand up to scrutiny.
When you’re a Yulu client, you’re part of a select group of organizations actively shaping what comes next. When you engage Yulu, you’re engaging more than a communications team – you’re gaining a strategic partner that will challenge you, push your thinking, and help amplify the impact you’re already making, so your work can inspire others to do the same.
What Clients Experience When Working With Yulu
From a client perspective, the Yulu experience looks like this:
- High standards and encouragement to think bigger, with a team that consistently pushes you to shoot for the moon
- Senior-level strategic counsel from day one – not a “yes” team, but thoughtful advisors who strengthen decisions through candour and challenge
- A true extension of your internal team, deeply invested in your goals and accountable to shared outcomes
- Regular all-team brainstorms that generate a steady flow of fresh, relevant ideas
- Collaboration at every stage, from discovery sessions and stakeholder interviews to ongoing strategic planning
- Proactive guidance and ideas brought forward before you have to ask
- A shared sense of ownership over your mission, because advancing your impact is part of ours
- Ongoing amplification of earned coverage to extend reach, relevance, and longevity
- Clear, evolving strategies referenced daily through a living PR playbook
- Thoughtful design and delivery, grounded in the belief that memorable brand experiences drive real return
Frequently Asked Questions
What makes Yulu different from other public relations agencies?
Yulu is an impact-first public relations agency that prioritizes strategy, integrity, and long-term partnerships over short-term wins. The team is senior-led, highly collaborative, and known for combining strong media outcomes with meaningful social and environmental impact.
Is Yulu a Vancouver-based PR agency?
Yes. Yulu is headquartered in Vancouver and works with clients across Canada and the United States, bringing a strong understanding of both local and North American media landscapes.
What types of clients work with Yulu?
Yulu partners with purpose-driven organizations, including nonprofits, B Corps, climate and clean tech companies, and mission-led brands. All clients share a commitment to positive social or environmental impact.
What is it like to work with Yulu?
Clients often describe the Yulu experience as collaborative, strategic, and deeply engaged. Yulu operates as an extension of internal teams, offering proactive counsel, clear communication, and a high level of care throughout the partnership.
Does Yulu work on short-term projects or long-term retainers?
Yulu supports both project-based and long-term engagements, depending on client needs. Many partnerships are multi-year, reflecting a shared focus on sustained impact, trust, and collaboration.
“Bringing Yulu into the CE team was one of the best decisions I have made in my time as CEO. We needed to bring our story to the world’s attention as the public needs to see some hope that climate change can be fixed. The results have far exceeded my expectations, with global interest from investors, customers and the general public. The key to successful PR is to make the message understandable, and then to have the energy and commitment to get that message out there. Yulu delivered both.”