Annalise is a communications specialist with over 10 years’ collective experience in communication and branding across Australia, the UK and China.
Having worked in both in-house and in-agency roles, Annalise has experience building brand identity, purpose, communication strategy and planning.
Ahead of joining Yulu, Annalise was working in China running integrated communications campaigns that spanned digital, social media and PR for many international brands the APAC region. She is passionate about how brand communication can be used to craft purpose led stories for consumers and corporations.
Prior to this, Annalise also spent 5 years working in the UK supporting brand development for both small and international clients, helping to shape their brand purpose, vision and identity.
When not at work, she can be found anywhere in the outdoors; at the beach, slacklining in a park, hiking up a mountain, snowboarding down a mountain or diving under the sea.