Overview

Director of Operations

Jenna Kuchinsky thrives in fast-paced, high-performance environments where organization, strategy, and people operations intersect. After graduating from the University of British Columbia with a Bachelor of Arts degree, she began her career supporting not-for-profit organizations in Vancouver, coordinating fundraising initiatives and managing large-scale events. These early experiences cemented her commitment to mission-driven work and revealed a talent for orchestrating complex, multi-stakeholder projects.

Leadership at Yulu

Since joining Yulu in 2012, Jenna has become a cornerstone of the agency’s operational excellence. As Director of Operations, she oversees all day-to-day business functions, ensuring the agency runs with clarity, efficiency, and strategic foresight. Her leadership spans:

• Financial management & budgeting
• Workflow and resource planning
• Performance tracking & operational analytics
• Systems development & continuous process improvements

Through this work, Jenna builds operational frameworks that support sustainable growth and empower the team to deliver world-class impact communications.

People Operations & Team Development

Jenna leads the agency’s full HR function, shaping an employee experience that reflects Yulu’s values and commitment to people, planet, and purpose. Her responsibilities include:

• Recruitment and hiring
• Onboarding and training
• Professional development pathways
• Talent retention and culture building

She is deeply committed to ensuring every team member is supported in growing their craft, confidence, and impact.

Purpose Leadership & Sector Involvement

Jenna champions Yulu’s leadership in the impact communications space by spearheading the agency’s B Corporation and Benefit Company certification efforts. She upholds the rigorous standards that guide Yulu’s social and environmental accountability, including governance practices, transparency, and employee wellbeing.

Beyond her role at Yulu, Jenna serves as Secretary of the Impact Communications Institute, where she contributes her operational expertise to strengthening and advancing the global impact communications profession.

FAQ

What does the Director of Operations do at Yulu Impact Communications?

As Director of Operations, Jenna oversees financial management, workflow planning, performance analytics, HR functions, and systems improvements. In doing so, she helps ensure the agency operates efficiently, scales sustainably, and maintains the high standards required for operational excellence.

What is Jenna’s background prior to joining Yulu?

Jenna began her career in Vancouver’s not-for-profit sector, coordinating fundraising campaigns and managing large-scale events. These early experiences, in turn, shaped her commitment to mission-driven work and strengthened her expertise in strategic project management.

How does Jenna support Yulu’s role as a B Corporation and Benefit Company?

Jenna leads the agency’s B Corp and Benefit Company certification efforts, ensuring Yulu meets rigorous standards for social and environmental accountability. As a result, she helps uphold the frameworks that guide Yulu’s commitment to people, planet, and purpose.

What is Jenna’s involvement in the impact communications field beyond Yulu?

Jenna serves as Secretary of the Impact Communications Institute, contributing operational leadership to the development of the global impact communications profession. Through this role, she helps advance best practices and strengthen the field’s collective impact.