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The Standards of PR Industry Leaders

Award-Winning Impact Communications for a Better World

 

At Yulu, we believe recognition is only meaningful when it reflects responsibility. As an award-winning communications agency, we’ve been honoured for our leadership in social and environmental impact – but more importantly, these accolades demonstrate our ongoing commitment to storytelling that sparks systemic change.

 

Our Accolades

 

We are proud to be recognized for pioneering Impact Communications – a discipline we helped define. Our certifications and commitments include:

  • B Corp Certified (since 2015): Holding ourselves to the highest standards of social and environmental accountability.
  • Registered Benefit Corporation (since 2020): Embedding purpose into our legal DNA – ensuring we balance people, planet, and profit.
  • Founding Agency of the Impact Communications Institute: Shaping the future of impact-driven storytelling alongside global changemakers and bringing together 1000+ purpose-driven communicators.
  • Member of the Purpose Collaborative: Part of a global network of agencies advancing social purpose and ESG innovation.
  • Certified Women-Owned PR Agency (WeConnect International): Championing equity and representation in business.
  • Net Zero by 2030 Commitment: Proudly carbon neutral, and progressing toward our 2030 Net Zero goals.

 

Our Awards

 

Our commitments are what define us – awards simply reflect them. 

  • Top Employers (2023–2025): Recognized by Mediacorp as one of Canada’s Top Small & Medium Employers and BC’s Top Employers.
  • CSR & Impact Awards: CSR Agency of the Year (PR Daily, 2017–2018), Best CSR Initiative (PR Daily, 2019), Ragan’s CSR & Diversity Award (2022).
  • Best for the World (B Lab): Recognized multiple times for Workers & Changemaker categories (2016–2019).
  • Communications Excellence: Best Global Issues PR Campaign (Stevie Awards, 2019), Best Communications Campaign (Hashtag Awards, 2020), Best Global Media Relations Campaign (PR Daily, 2019).
  • Industry Leadership: Named one of the Top 150 Impact Companies by Real Leaders (2021).

Impact

Communications

Workplace

 

The Power of Our Commitments

Every recognition is a reminder of our responsibility: to innovate, to elevate the discipline of Impact Communications, and to inspire others to build a more inclusive, sustainable future.

Case Study: Carbon Engineering

 

Challenge

CE possessed a groundbreaking technology: removing CO₂ from the air via its Direct Air Capture (DAC) system, but in 2019 the company was largely unknown beyond its R&D roots. Yulu was engaged to elevate CE’s international profile, establish it as a leader in carbon-capture at scale, and support its aggressive funding goals. 

Strategy

Yulu’s approach included:

  • Identifying a timely hook: new research showing CE’s DAC cost < US $100 per tonne, crossing the threshold for cost-effective carbon capture
  • Developing visual and PR assets: drone footage, TV interviews, showcasing the BC plant and the team
  • Embargoing top-tier international media (Reuters, Bloomberg, Canadian Press, BBC, The Atlantic) to ensure high-impact launch day coverage
  • Broad global distribution post-embargo across academic, trade, business and environmental media in 25+ countries

 

Results

  • On launch day: story featured in 150 media outlets including The Economist, The Atlantic, Globe & Mail, National Geographic, BBC World, The New York Times, Boston Globe
  • Within first month: 400+ media features, reaching ~1.9 billion people across 25 countries
  • Within five hours: story became the most-read on BBC World and top-rank on Reddit (65,000 votes, 2,700 comments)
  • By Q1 2019: CE achieved its investment fundraising target of USD $68 million
  • Long-term: Yulu continues work; by end of 2022 CE had 6,000+ media mentions annually

 

Metrics

  • ~1.9 billion people reached globally
  • 400+ media features within first month
  • 25+ countries covered; 30+ markets
  • $68 M USD raised by Q1 2019
  • Reddit engagement: 65,000 votes, 2,700 comments

 

Creative Assets

  • Drone footage (showing the DAC plant in BC)
  • TV interview segments featuring CE leadership and technology
  • Embargoed media release and high-profile placements (BBC, NYT, Reuters)
  • Social-media and digital visuals illustrating the “fuel from thin air” narrative

Frequently Asked Questions

What makes Yulu different from a traditional PR agency?

Yulu is a dedicated impact communications firm. This means every strategy is built to advance environmental or social progress, not just brand awareness.

What sectors does Yulu specialize in?

Our work spans climate, sustainability, social innovation, corporate ESG, social justice, and impact finance.

Do you work with startups or only established organizations?

Both. We support early-stage innovators, global brands, and everything in between.

How do you measure impact?

We evaluate not only media reach but behavior change, narrative shifts, stakeholder engagement, and alignment with our clients’ mission-driven KPIs.

Where is Yulu based?

We operate from Vancouver and New York, serving clients across North America, Europe, and beyond.

Let’s Work Together

 

Looking to partner with an award-winning communications agency that leads with purpose?

Email us at hello@yulupr.com or call +1 604-558-1656. Let’s build something impactful together.