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Healthcare, Public Health & Health Systems PR

Healthcare PR Agency for Public Health, Health Systems & Health Innovation

Strategic communications for healthcare, public health and health innovation organizations working to build trust, improve access and move people toward action.

Yulu Public Relations is a North American healthcare PR agency helping organizations communicate complex health issues with clarity, credibility and care. We work with healthcare organizations, public health agencies, nonprofits, foundations, research teams, health innovators and community-based programs across Canada and the United States.

Our strongest work sits where healthcare communications intersects with public interest, health equity, community trust, behavior change and systems change. Yulu translates evidence, research and innovation into accessible narratives while respecting clinical expertise, lived and living experience and the community context surrounding an issue.

Healthcare communications can influence whether people understand a health issue, trust an institution, use a service, seek support or act on new information. Yulu helps clients distinguish what is known from what is still emerging, communicate responsibly about sensitive issues and build communications strategies that connect awareness with real-world outcomes.

Why Healthcare Communications Matter

 

Healthcare sits at the intersection of science, public policy, access, behavior, trust and lived experience. That makes communications unusually high-stakes. Organizations may need to explain complex evidence, address misinformation, build confidence in programs or services, respond to scrutiny, communicate inequities or help people take action that affects their health and well-being.

 

From primary care and women’s health to immunization, cancer education and health innovation, Yulu helps organizations communicate without flattening complexity. We identify what audiences need to understand, what claims require context, which voices need to shape the story and how communications can support both credibility and access.

Where We Have Experience

Women’s Health & Health Equity

Yulu partnered with BC Women’s Health Foundation to launch the Unmasking Gender Inequity report series and bring evidence about the unequal health and economic impacts of COVID-19 into public conversation. The launch generated coverage across 32 media outlets with an estimated reach of approximately 65 million people, and the report was publicly referenced by BC’s Health Minister.

BC Women’s Health Foundation case study

Global Public Health & Immunization

For UNICEF Canada, Yulu created and led #ShareTheHealth, a national campaign designed to mobilize business and philanthropic leaders around global vaccine equity and the COVAX fund. UNICEF Canada saw a 118% increase in new donors after launch and reached $9.2 million of its $10 million fundraising goal while the campaign was still underway.

UNICEF Canada case study

Cancer Education & Early Detection

Yulu supported Fuck Cancer in taking its early-detection mission to a much wider audience through campaign building, media relations and founder visibility. In one year, the work generated coverage in outlets including CNN, VOGUE, Forbes, ELLE, Women’s Health and Fast Company, reaching more than 500 million people. Yulu

Fuck Cancer case study

Primary Care & Health Systems

Yulu has supported healthcare organizations working to improve access, understanding and public trust in primary care. For the Vancouver Division of Family Practice, Yulu developed communications around physician recruitment and retention, family-doctor access and the organization’s role in strengthening local primary care. Yulu has also supported Providence Health Care’s Department of Family Medicine in communicating the role and impact of family medicine.

Vancouver Division of Family Practice case study

Mental Health & Stigma Reduction

For the BC Schizophrenia Society, Yulu designed and executed an integrated awareness campaign to challenge stigma and misinformation surrounding schizophrenia and psychosis. The campaign generated 75 earned media hits reaching more than 4.2 million people, while influencer and partner activity added more than 1.5 million in social reach. Across seven months of partnership, Yulu secured 100 pieces of coverage with a cumulative reach of more than 138.6 million.

BC Schizophrenia Society case study

Health Innovation & Public Understanding

Yulu helped Lucky Iron Fish explain a simple health innovation designed to address iron deficiency while building awareness of the global health issue behind the product. Over 12 months, Yulu secured 50+ media hits and reached an audience of more than 173 million people.

Lucky Iron Fish case study

Who Yulu Supports

Our Specialty Areas

Yulu partners with healthcare, public health and wellness organizations working across complex health issues, systems and communities, helping leaders build trust, improve access and communicate evidence with clarity and care.

Public Health, Prevention & Equity

Communications that surface inequities, translate evidence and advance more equitable access, outcomes and public understanding.

Public education and communications strategies that build trust, mobilize participation and help people act on credible health information.

Campaigns that make prevention, screening and early-detection information accessible, relevant and actionable.

Care, Innovation & Systems Change

Communications for healthcare organizations working to improve access, strengthen systems and connect patients, practitioners and communities.

Storytelling that translates healthcare innovation, research and technical solutions into clear value for patients, media, partners and decision-makers.

Evidence-informed communications designed to increase program participation, service uptake, healthier choices and other measurable health outcomes.

Our Healthcare Communications Process

 

  1. Evidence, Policy & Audience Context: We begin by understanding the evidence, operating environment, policy context and audience landscape. We identify the claims that are well-supported, the questions people are likely to ask, potential trust barriers and where clinical, scientific, legal or community context is needed.
  2. Narrative & Messaging Development: We build messaging that translates technical or sensitive information without losing accuracy. That often means connecting evidence with the human consequences of an issue, distinguishing demonstrated results from future goals and creating language that works across public, professional and decision-maker audiences.
  3. Community, Stakeholder & Rightsholder Insight: Healthcare communications are stronger when the people affected by an issue are not treated as an afterthought. Yulu supports stakeholder and rightsholder engagement, lived-experience input and community-informed communications processes that help surface priorities, risks and language considerations early.
  4. Media, Thought Leadership & Campaign Execution: We develop media strategy, executive visibility, public education, creative and campaign plans around research, reports, funding, program launches, health innovations, service access, policy developments and other moments that matter.
  5. Measurement, Learning & Adaptation: We track quality of coverage, message pull-through, engagement, service or program participation, fundraising, stakeholder response and other relevant outcome signals, then use those insights to improve communications over time.

“The workflow was incredibly well-managed, especially given the tight turnarounds. Yulu was remarkably responsive and quickly felt like an extension of our internal team. We were consistently impressed by the caliber of their work and their ability to craft messaging that truly cut through the clutter.”

— Catherine Hodgson, Communications Manager, BC Women’s Health Foundation

Our Healthcare PR & Communications Services

Yulu’s healthcare PR and communications practice combines strategy, storytelling, creative and measurement. We work as an extension of your team, helping you communicate with integrity, earn trust and drive measurable impact.

  • Strategic Communications & Messaging

    Narrative development, message architecture, audience strategy and communications planning for complex health issues, research, programs and organizational priorities. Learn more about our strategic communications services.

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  • Media Relations & Press Office

    Proactive media strategy for research, reports, public-health issues, program launches, health innovations, funding, policy developments and executive commentary. Explore our media relations services.

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  • Stakeholder, Community & Rightsholder Engagement

    Engagement planning and communications support that brings patients, caregivers, practitioners, communities, partners and rightsholders into the process where their perspectives are relevant. Learn more about stakeholder and rightsholder engagement.

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  • Thought Leadership & Executive Visibility

    Executive positioning, contributed articles, speaking strategy, media preparation and issue-led thought leadership for healthcare leaders navigating public trust, policy, access and systems change. Explore our thought leadership services.

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  • Public Education & Behavior Change Campaigns

    Research-informed campaigns designed to build understanding, reduce barriers, increase participation and move audiences toward healthier or more informed action. Explore Yulu's behavior change communications expertise.

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  • Media Training & Spokesperson Preparation

    Interview preparation for executives, practitioners, experts, advocates and lived-experience spokespeople, including message discipline, difficult questions, boundaries and sensitive-topic preparation. Learn more about our media training services.

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  • Issues Preparedness & Reputation Support

    Claims review, message testing, scenario planning and response support for sensitive health issues, public scrutiny, misinformation, stakeholder concerns and fast-moving communications environments. Learn more about our crisis communications and issues management work.

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  • Measurement & Learning

    Measurement frameworks that connect communications activity with awareness, engagement, trust, participation, fundraising, service uptake and other relevant outcome signals. Learn more about our impact measurement and assessment services.

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Results & Qualitative Proof

BC Women’s Health Foundation

32 MEDIA OUTLETS / ~65M REACH
BC Women’s Health Foundation
Turning evidence on gender inequity into a national public conversation.

Fuck Cancer

500M+ PEOPLE REACHED
Fuck Cancer
Scaling early-detection education.

 

UNICEF Canada

 118% INCREASE IN NEW DONORS
UNICEF Canada
Mobilizing support for global vaccine equity.

Lucky Iron Fish

50+ MEDIA HITS / 173M+ REACH
Lucky Iron Fish
Making a health innovation understandable.

Featured Healthcare & Wellness Communications Case Studies

See more

What Is Healthcare PR?

 

Healthcare PR is public relations and strategic communications for organizations working across healthcare systems, public health, health innovation, community care, health equity and related health issues. The work can include communications strategy, media relations, public education, thought leadership, stakeholder engagement, behavior change campaigns, issues preparedness and measurement.

 

Healthcare PR differs from general corporate PR because health communications often involve scientific or clinical evidence, public policy, sensitive personal experience, access to care and high levels of public trust. Effective healthcare communications must make information understandable without overstating evidence, stigmatizing people or losing the context that audiences need to make informed decisions.

Explore Related Health & Behavior Change Expertise

  • Trauma-Informed Communications: Communications strategy and storytelling that prioritizes dignity, safety, choice, lived experience and responsible public engagement. Explore Trauma-Informed Communications

  • Behavior Change Communications: Evidence-informed communications designed to move audiences from awareness toward participation, service uptake and measurable action. Explore Behavior Change Communications

Healthcare PR FAQs

A healthcare PR agency helps healthcare, public health and health innovation organizations communicate complex issues, build trust and reach priority audiences. Support can include strategy, messaging, media relations, stakeholder engagement, thought leadership, public education, behavior change campaigns, media training and issues preparedness.

Yulu's experience includes healthcare organizations, public health initiatives, nonprofits, foundations, community-care programs, health innovators, research teams and organizations working on health equity, mental health, behavior change and access to care.

Yulu combines evidence-led messaging with trauma-informed and community-informed practices. We use person-centered language, avoid blame and sensationalism, consider the impact of public storytelling and involve lived and living experience where appropriate.

We distinguish demonstrated evidence from projections, goals and emerging findings, and build messaging around the evidence available. Scientific, clinical, regulatory and legal claims should be validated by the client's qualified experts and advisors rather than communications language alone.

Yes. Yulu develops research-informed communications designed to move audiences beyond awareness toward participation, service uptake, fundraising, healthier choices and other measurable actions. Explore Yulu's behavior change communications expertise.


Healthcare PR is the broad sector practice. Yulu's Mental Health, Addiction & Substance Use and Trauma-Informed Communications pages focus more deeply on sensitive issues, stigma reduction, lived experience, harm reduction, safeguarding and communications processes where risk of harm is especially high.

Yulu works across Canada and the United States and supports global initiatives that require North American communications leadership. Healthcare mandates can be local, national or international depending on the issue, health system, audience and policy context.

View our other areas of expertise.

Let’s Work Together

Looking for a healthcare PR agency that understands public health, health equity, community trust and behavior change? Let’s build a communications strategy that makes complex health issues understandable, strengthens credibility and helps move people toward meaningful action.

Email hello@yulupr.com or call +1 604-558-1656 to discuss your goals, audiences and next milestone.