#PasstheERA
Case Study
Reigniting awareness around women's rightsFuck Cancer’s Publicity Campaign:
Results reaching more than 500 million people in one year
Yulu was recruited to help F-Cancer share its mission of educating today’s youth on early cancer detection. As we do with all new clients, we requested a media wish list from the team at F-Cancer. We told them to dream big and they did – a list of 50 of the top media in North America, from online to broadcast.
Through the activation of several cancer detection campaigns, Yulu landed Fuck Cancer in media outlets including CNN, VOGUE, Forbes, ELLE, Women’s Health and Fast Company – reaching over 500,000,000 people in one year.
The Challenge
Yulu was recruited to help F-Cancer share its mission of educating today’s youth on early cancer detection. As we do with all new clients, we requested a media wish list from the team at F-Cancer. We told them to dream big and they did – a list of 50 of the top media in North America, from online to broadcast.
The Solution
We knew the best way to tell the story of F-Cancer was to hear the words from the founder herself so we began facilitating “media desksides” (an industry term meaning: not a formal interview with an assigned story, but more of a media meet-and-greet). Once we got Yael in the hot seat to share her story, the media loved her.
The Result and Impact
Fast forward one year from when we signed on to work with F-Cancer: Yulu has been successful in securing the organization coverage in leading international media outlets including CNN, Wall Street Journal, VOGUE, Forbes, ELLE, TeenVOGUE, Women’s Health, Fast Company, Glamour, Vanity Fair, Marie Claire and more. From campaign building to media relations, Yulu has played a pivotal role in building the F-Cancer brand.
Yulu was able to land Fuck Cancer’s story in the pages of ELLE, CNN, Vogue, Women’s Health and Vanity Fair amongst other media outlets.
