30 Million in 30 Days
Yulu’s media relations efforts for Claris Companion resulted in an audience reach of 30 million in 30 days. Within two months of beginning outreach, we secured coverage in WIRED, The New York Times, Fast Company, CNET, The Huffington Post, New York Daily News, Reader’s Digest, and the majority of all major Canadian outlets.
Claris Healthcare was launching a digital tablet in an attempt to bring senior citizens into everyday online conversations between family members and loved ones. The tablet also aimed to keep family members and caregivers apprised of the senior’s health. The challenge was two-fold: How would we garner the attention of seniors, a non-tech audience; and how would media respond to another tech product in a very saturated consumer technology market?
Yulu worked with Claris’ stakeholders to identify the key differentiators of its product. We then positioned the product as a tablet designed specifically for seniors who were skeptical of technology – highlighting the senior-friendly functionality that was not offered in other products on the market. Yulu organized a New York and Toronto media tour, where we met with top media outlets, providing reporters with a first-hand demo of the product and an opportunity to speak with Claris Companion’s creators.
Yulu’s media relations efforts resulted in an audience reach of 30 million in 30 days. Within two months of beginning outreach, we secured coverage in WIRED, The New York Times, Fast Company, CNET, The Huffington Post, New York Daily News, Reader’s Digest, and the majority of all major Canadian outlets. Yulu later worked with Claris Healthcare to launch Claris Reflex, a medical device and coaching system that improves the health outcomes of patient’s recovering from total knee replacement surgery. Yulu’s media relations for the launch of Claris Reflex resulted in coverage in key medical trade outlets such as MedGadget and MobiHealth News.
“Yulu PR developed a strong public relations strategy to support the launch of Claris Reflex. I was impressed with the Yulu team’s strategic approach, knowledge of our industry, and dedication. Most importantly, they achieved results by understanding our business objectives, personalizing story ideas and media angles that helped build our profile with our target audiences. The regular communication and updates were critical. We found great value in the team’s responsiveness, customized service, and commitment to helping spread the word about Claris Reflex. I would highly recommend Yulu to any business thinking about engaging a PR partner.”