Yulu is a Canadian Public Relations Agency with International Reach
Supporting multinational brands, nonprofits, and industry leaders with national earned media, Canadian AOR mandates, and cross-border public relations strategy.
Canada is not a single media market. It is a complex national ecosystem shaped by regional nuance, federal and provincial policy dynamics, bilingual considerations, and cross-border economic alignment.
Yulu is a Canadian public relations agency headquartered in Vancouver, delivering national press office leadership, earned media strategy, and long-term Canadian Agency of Record mandates. We help global brands, sustainability leaders, industry associations, and nonprofits build credibility within Canada’s distinct media and policy landscape.
Featured Canadian Work
Our national mandates span multi-province campaigns, federal policy visibility, and cross-border coordination between Canadian and global communications teams.
The Body Shop
Case Study
Realizing a Bold New Approach to ActivismUNICEF Canada
Canadian Mental Health Association | PACT
Selected Examples of Yulu’s National Public Relations Work
Below is a selection of national public relations mandates spanning climate, sustainability, health, and economic policy across Canada.
B Lab U.S. & Canada
Yulu partnered with B Lab to advance the B Corp movement across North America. Through strategic media relations and thought leadership, we elevated conversations around stakeholder capitalism and helped position B Lab as a leading authority in redefining business success.
Canadian Council of Forest Ministers
We supported the Canadian Council of Forest Ministers with strategic communications to highlight sustainable forest management and innovation across provinces and territories. Our work strengthened national awareness and reinforced Canada’s global leadership in responsible forestry.
Canadian Mental Health Association
Yulu worked with CMHA to amplify mental health advocacy, research, and community programming nationwide. Through coordinated PR efforts, we increased visibility for accessible mental health services and helped shift public dialogue toward prevention and recovery.
Related work:
CMHA Recovery College
Commission for Environmental Cooperation
Yulu supported the Commission for Environmental Cooperation, a trilateral organization created by Canada, Mexico and the United States to advance North American environmental cooperation, with strategic communications planning during a pivotal transition period as NAFTA evolved into the USMCA.
Community Foundations of Canada
We provided strategic communications support for the Women Deliver global conference, elevating conversations around gender equity and the health and rights of women and girls. Our work helped drive visibility, stakeholder engagement, and international media attention.
Grosvenor Social Purpose
We supported Grosvenor’s Social Purpose team in elevating impact investing and sustainable development initiatives. Our communications strategy positioned the organization as a forward-thinking leader in aligning capital with measurable social and environmental outcomes.
The Body Shop
Yulu worked with The Body Shop to amplify purpose-led campaigns rooted in ethical sourcing, human rights advocacy, and environmental sustainability. Our PR strategy strengthened brand credibility and deepened engagement with conscious consumers across Canada.
UNICEF Canada
We partnered with UNICEF Canada to create and lead a Canada-wide campaign targeting business and philanthropic leaders with a goal of maximizing donations to UNICEF Canada for the COVAX fund.
University of Guelph
Yulu supported the University of Guelph in amplifying research excellence and institutional leadership. Our media relations strategy spotlighted academic innovation and positioned the university as a trusted authority on food systems, sustainability, and public health.
World Housing
Yulu partnered with World Housing to launch a social enterprise model addressing global housing inequity. Through high-impact media relations and launch strategy, we positioned the organization as an innovative force at the intersection of real estate and social impact.
Impact: Yulu secured coverage in top-tier outlets including The New Yorker, NY Daily News, Fast Company, Forbes, National Post, and Huffington Post in advance of launch. Subsequent results included nearly 70 unique publications within six weeks and 123 media features to date, contributing to developer partnership leads across North America.
To explore more of our work, visit our full portfolio.
“Bringing Yulu into the CE team was one of the best decisions I have made in my time as CEO. We needed to bring our story to the world’s attention as the public needs to see some hope that climate change can be fixed. The results have far exceeded my expectations, with global interest from investors, customers and the general public. The key to successful PR is to make the message understandable, and then to have the energy and commitment to get that message out there. Yulu delivered both.”
Canadian Agency of Record (AOR) Mandates
For multinational organizations entering or scaling within Canada, consistent national representation matters.
Canadian AOR
Yulu supports long-term Canadian Agency of Record mandates for global brands and organizations requiring structured, ongoing public relations leadership across the country. We operate as an extension of global communications teams, ensuring Canadian messaging aligns with international strategy while resonating within Canada’s media and policy landscape.
Audible (U.S.-based) retained Yulu as its Canadian Impact Agency of Record for Canada-focused work.
What Our Canadian AOR Mandates Include:
- National press office leadership and ongoing earned media strategy
- Canadian messaging aligned with global brand standards
- Multi-province media coordination
- Executive visibility within top Canadian outlets
- Cross-border alignment between U.S. and Canadian communications teams
- Issues preparedness and stakeholder-informed communications
Global Brands Trust Yulu as Their Canadian PR Partner
Audible, a U.S.-based global brand, retained Yulu as its Canadian Impact Agency of Record to lead Canada-focused public relations strategy. Our mandate ensured Audible’s Canadian communications aligned with global positioning while reflecting local media dynamics and stakeholder expectations.
This model reflects how we support international organizations seeking consistent, high-level representation within the Canadian market. See the Audible case study.
Why Canadian Public Relations Requires National Expertise
Canada’s media landscape is decentralized, policy-aware, and regionally distinct. National visibility requires more than replicating U.S. narratives.
Effective Canadian public relations requires:
- National and regional media fluency across provinces
- Federal and provincial policy awareness
- Regional nuance between Western, Central, and Atlantic Canada
- Bilingual considerations where appropriate
- Cross-border coordination for multinational organizations
As a Canadian public relations firm operating nationally, Yulu delivers strategic oversight and continuity across these variables.
Canadian Public Relations Services
Our Canadian public relations services are designed for organizations operating at national scale, requiring coordinated media strategy across provinces and sectors.
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National Media Strategy & Press Office Leadership
We secure national earned media coverage that builds institutional trust, policy credibility, and long-term reputation. Our Canadian press office approach prioritizes sustained visibility over one-off announcements.
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Executive Visibility in Canadian Outlets
We position executives as credible voices in top Canadian media through strategic profiling, commentary placement, and thought leadership. From business and policy to climate and social impact, we secure meaningful visibility that builds influence and trust.
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Climate and Sustainability Public Relations
We translate complex environmental initiatives into compelling narratives that resonate with policymakers, investors, and communities. From clean technology and sustainable finance to conservation and climate policy, our PR strategies elevate Canadian leadership on the global stage.
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Social Impact, Health, and Public Interest Campaigns
We design national public relations strategies that support behaviour change, public engagement, and policy-adjacent dialogue in areas including mental health, gender equity, and youth advocacy.
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Stakeholder Engagement & Issues Preparedness
We integrate rightsholder and stakeholder perspectives into communications planning, ensuring messaging reflects community realities, regulatory sensitivity, and long-term reputation considerations.
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Canadian Public Relations FAQs
Does Yulu work beyond Vancouver?
Yes. Yulu supports national campaigns across Canada, coordinating earned media and communications strategy across multiple provinces.
Does Yulu work with U.S. and global brands entering Canada?
Yes. A significant portion of Yulu’s portfolio includes multinational organizations expanding into the Canadian market and requiring Canadian public relations expertise aligned with global strategy.
Can Yulu serve as Canadian Agency of Record?
Yes. Yulu supports long-term national PR mandates requiring consistent Canadian press office leadership and cross-border coordination.
What sectors does Yulu specialize in within Canada?
We specialize in climate technology, sustainability, sustainable finance, conservation, social enterprise, nonprofit advocacy, and purpose-driven brands operating within high-accountability environments.
Let’s Work Together
Need a Canadian public relations agency to support market entry or national visibility? Contact Yulu to discuss how we can help you.