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NYC PR Agency | Scaling Impact

New York Public Relations Agency for Climate & Social Impact Organizations

 

New York City is the global epicentre of public relations, media relations, finance, and cultural influence. It is where narratives scale, reputations are tested, and global visibility is forged.

Yulu is a North American public relations agency with deep roots in New York City and board leadership based in NYC. We collaborate closely within the city’s climate and media ecosystem, supporting organizations operating at the intersection of policy, capital, and culture.

From the United Nations General Assembly to New York Climate Week, we help climate innovators, sustainability leaders, and purpose-driven enterprises show up strategically when global attention converges. We drive earned media, executive positioning, and high-level press engagement built for investor scrutiny, regulatory visibility, and national headlines.

Featured U.S. Work

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Selected National Public Relations Results

Below is a selection of our work across the United States and internationally. From global brands and social enterprises to purpose-driven consumer campaigns, these engagements reflect our ability to drive visibility in competitive media markets and translate impact into measurable growth.

 

Carbon Engineering (Direct Air Capture)

Yulu partnered with Carbon Engineering, a BC-based climate technology company advancing direct air capture, to elevate its global profile and position the company at the forefront of climate innovation and policy dialogue. Through strategic media relations and disciplined narrative development, we introduced Carbon Engineering to top-tier U.S. and international outlets, building credibility across investor, policy, and industry audiences.

Impact & Results:

  • Elevated Carbon Engineering’s profile within U.S. policy and investor circles
  • Preceded testimony before the U.S. Senate Environment and Public Works Committee
  • Preceded participation at the United Nations General Assembly (UNGA)

Tier-One Media Coverage:

Greyston Bakery (Open Hiring)

We partnered with Greyston Bakery to amplify its pioneering Open Hiring model: a transformative employment approach offering jobs without background checks or resumes. Our launch strategy positioned Greyston as a global leader in inclusive employment and purpose-driven business innovation.

Results & Impact:

  • Inbound inquiries from major global brands and HR consultants
  • Secured philanthropic funding to advance Open Hiring
  • A New York Times feature one year later produced a 33% traffic spike and 10x Open Hiring inquiries within one week

Launch media:

  • Fast Company, Forbes, Reuters, Mic, Business Insider, Mashable, Al Jazeera, and The New York Post.
  • 300%+ spike in web traffic after launch announcement
  • Fast Company coverage trended all weekend on FastCo’s social platforms and was retweeted twice by Monica Lewinsky

Red Bull (Amaphiko Academy)

Yulu supported Red Bull Amaphiko in elevating social entrepreneurs scaling community-led solutions. Through strategic storytelling and targeted media engagement, we positioned Amaphiko as a platform at the intersection of entrepreneurship, culture, and social impact.

  • Earned Media Coverage: 100 + stories: Highlights: Fast Company, Forbes, VICE Impact, GOOD, Real Leaders, Girlboss, Nylon, Shondaland, Upworthy
  • Entrepreneur Applications: 500+: 16 selected for the inaugural cohort
  • Program Reach: 5 cities: Baltimore, New Orleans, Los Angeles, Oakland, Detroit, and Toronto
  • Community Partners: 20+: Impact Hub, Ashoka, M&C Saatchi, Red Bull Media House, and local leaders
  • Social Impressions: 500k+: Highlights: 60 + influencer and journalist posts including @BritniDWrites, @TrapYogaBae, @ChangeCadet, @TaylorCrumpton

World Housing (Social Enterprise PR)

Yulu partnered with World Housing to support its U.S. expansion and New York City visibility strategy, positioning the organization at the intersection of real estate, philanthropy, and social enterprise. Through strategic media relations and coordinated launch sequencing, we built national awareness and credibility among developers, investors, and impact leaders.

Tier-One Media Coverage: The New Yorker, NY Daily News, Fast Company, Forbes, National Post, and Huffington Post

  • Secured top-tier coverage in advance of launch, generating immediate national visibility
  • Nearly 70 unique publications within six weeks of launch
  • 123 total media features to date
  • 100+ attendees at a global livestream press conference

Results & Impact:

  • Generated developer partnership leads across multiple North American cities
  • Contributed to scaling a model that has funded 679 homes, housing 3,300 people across six countries

To explore more of our work, visit our full portfolio.

“Yulu surpassed all of our key metrics. Their biggest value is their exceptional expertise in PR, specifically in the social innovation space. They created strong strategies informed by social media, marketing, and audience insight. Across the board, we were all pleased with Yulu’s results.”

Mac Concordia, Culture Content Activation Communications, Red Bull US

New York Public Relations Agency Expertise

Built for national visibility, investor scrutiny, and media that shapes markets.

  • U.S. National Media Relations

    We secure earned media in the outlets that define national conversation — from business and policy to culture and climate. As a New York PR agency, we understand how stories move through tier-one media ecosystems and how to position organizations for visibility that builds credibility, not noise.

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  • Climate Tech & Energy Transition Public Relations

    New York sits at the intersection of finance, policy, and climate ambition. We help clean technology, sustainable finance, and decarbonization leaders translate complex solutions into narratives that resonate with regulators, investors, and national reporters.

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  • Executive Visibility & Thought Leadership

    We position founders and executives as credible voices in U.S. and global media. Through strategic profiling, commentary placement, and agenda-driven storytelling, we help leaders shape discourse in outlets that influence markets and policy.

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  • Investor & Stakeholder Communications

    We help organizations communicate milestones, growth strategy, and impact in ways that build confidence across capital markets and mission-aligned stakeholders. From investor-facing announcements to governance messaging, our public relations strategy supports long-term value creation.

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  • Cross-Border Narrative Alignment

    For organizations operating across the U.S. and Canada, consistency matters. We develop unified messaging frameworks that align media strategy, policy positioning, and stakeholder communications across jurisdictions — without diluting clarity or cultural nuance.

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Why Organizations Choose Yulu for New York PR

  • Proven experience securing tier-one U.S. media coverage
  • Deep familiarity with New York’s policy, climate, and capital ecosystems
  • Executive positioning aligned with major global convenings including UNGA
  • Cross-border fluency for U.S.–Canada mandates
  • Public relations strategy built for high-scrutiny sectors

 

NYC PR FAQs

How is Yulu structured across New York and Vancouver?

Yulu operates as a North American public relations agency headquartered in Vancouver with board leadership based in New York City. Our client work, media strategy, and executive positioning span both markets, supporting organizations operating across the U.S. and Canada.

Does Yulu have U.S. experience beyond New York?

Yes. Approximately 80% of Yulu’s portfolio is U.S.-based. We support organizations across California, Texas, New York, and nationally, securing tier-one earned media and executive visibility across the United States.

Can Yulu manage U.S. and Canada simultaneously?

Yes. Yulu is built for cross-border public relations. We align messaging, media strategy, and stakeholder communications across U.S. and Canadian markets while maintaining clarity and cultural nuance in each.

Does Yulu work with international organizations entering the U.S. market?

Yes. We support international climate and social impact organizations introducing their work to U.S. audiences, including strategic positioning in New York’s media and policy landscape.

What industries does Yulu specialize in within the U.S.?

We specialize in climate technology, energy transition, sustainable finance, conservation, social enterprise, and purpose-driven consumer brands operating within high-scrutiny regulatory and investor environments.

Let’s Work Together

Partner with a North American PR firm active in New York’s media landscape. Contact Yulu to discuss how we can help you.

View our areas of expertise.