Our 2017 Benefit Report
CLIENT SPOTLIGHT
Red Bull Amaphiko launched in the US this year, bringing "wings" (i.e. education, tools and resources) to people and ideas through its platform designed to champion social entrepreneurs across the country.
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Lucky Iron Fish continues to work to end iron deficiency, an issue that affects two billion people worldwde. To date, Lucky Iron Fish has reached and improved the health of more than half a million people.
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This fall Yulu became a member of the Purpose Collaborative, a coalition of agencies joining forces to share best practices and collaborating to have greater impact on global campaigns.
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We launched our Impact Council, where each Yuluite shares knowledge and solutions to one of the UN's Sustainable Development Goals. By developing this expertise within our team, we've been able to incorporate the SDGs as benchmarks to ensure our consulting offers global impact.
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Viral advocacy campaign #PassTheERA drew attention to the fact that despite widespread perception that women’s equality is legally guaranteed, it is not. We helped a team of creatives draw online awareness to this issue by reaching more than 19 million through social and traditional media.
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It takes many people to form a global movement. Yulu played a small role by partaking in the Women's March in Vancouver. Our support of female, minority & LGBTQ rights is reflective of the strong values our team upholds.
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Two days at the Heart Series conference led to valuable learnings about underemployment, Gen Z & value alignment, and mindfulness in business.
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Through the Impact Relations movement, we continue to challenge communicators to rethink how they communicate, and provided them with a framework to do so.
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The Let's Give a Damn podcast gave Yulu's founder the stage to speak candidly about her experience as a social entrepreneur.
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Following a global bid for the first domain exclusively committed to environmental change, Big Room successfully landed and launched .eco, a domain that allows organizations to demonstrate their commitment to having a positive impact on the environment.
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Yulu was named "CSR Agency of the Year" by PR Daily.
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Through Red Bull Amaphiko's academy for social entrepreneurs, Yulu provided coaching & guidance to 15 participants across the US to amplify their stories and impact.
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Yulu participated in a "reverse Dragon's Den" session at B Corp's Leadership Development conference in Vancouver, bringing communications solutions and ideas to help our fellow B Corps grow.
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Purpose-driven creative agency enso demonstrated the importance of brands and purpose through the release of its 2017 World Value Index, which creates a new benchmark for brands to aspire to by measuring consumer perceptions on leading brands and their perceived value.
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The Commission for Environmental Cooperation gave a voice to the communities most affected by climate change.
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We met with brand leaders tapping environmental and social purpose to drive innovation at the Sustainable Brands conference in Detroit.
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At enso’s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy.
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Yulu formed new partnerships, talked global communications strategy, and shared best practices with fellow B Corps at the annual B Corp Champion's Retreat.
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Yulu explored the latest innovations with some of the world's most progressive brands at Fast Company's Innovation Festival in NYC, and shared recommendations on how the media outlet can further spotlight global social impact initiatives.
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Using m-health and new technology, Claris Healthcare continues to innovate with it's latest device. Claris Reflex is improving health outcomes, quality of care and speed of recovery for patients.
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Merchant Advance Capital is using their business as a force for good through the 'Good Cents Loan,' financing at low interests for businesses that positively impact the community or environment they work in.
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Rick Hansen Foundation launched it's accessibility certification program. Full campaign roll out to come in 2018.
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Our founder Melissa spoke with the National Post about using business as a force for good.
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Yulu went to the Mashable Social Good summit, a dynamic exploration of the world we want to live in by 2030.
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