Doing great by doing good. It’s that simple. We share stories that matter.

Meet Yulu

Yulu is an award-winning public relations agency founded on the principle of telling stories that matter. Through media relations, influencer marketing and strategic partnerships, we’re servicing clients who are socially innovative, redefining entire industries with the fundamental idea that environmental and social responsibility aren’t just buzzwords, but the cornerstones of a truly holistic kind of success. Whether it’s servicing tech, lifestyle, real estate or social enterprise clients, a revolution is happening at the junction of creativity, commerce and social consciousness. Yulu PR isn’t watching it happen from the sidelines — together with our client partners, we’re leading it. Vancouver public relations


Some of our work

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Areas of Focus

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Our Services

Whether it’s securing media interviews, forming strategic partnerships, booking public speaking events, or creating social responsibility plans, Yulu’s talented team tells the BIG Story. Our campaigns get noticed.

Our services include:

From direct-to-public events to award submissions, community initiatives and speaking opportunities, Yulu encourages its client partners to take an integrated approach to public relations. We help you understand which services will best resonate with your target audience.

Yulu’s public relations services:

+ Awards and Speaking Submission
+ Corporate Giving, Charity & Community Initiatives
+ Events and News Conferences
+ Crisis Management Planning

+ Digital Communications Strategies
+ Strategic Partnerships & Alliances
+ Focus Groups & Public Consultation

Media influencers lend third-party credibility to your brand. They tell your story to captive audiences and create evangelists for your product, service or company initiative. Yulu takes a simple approach to media relations.

Yulu’s PR Approach:

+ Discover the BIG Story
+ Find the media it matters to
+ Craft the message
+ Connect the dots
+ Measure the impact

Our Media Relations Services:

+ Creative Campaign Strategy
+ Compelling Media Materials
+ Custom Media Database Devlopment
+ Media training
+ Media Outreach & Follow-up
+ Deskside Bookings
+ News Conferences
+ Interview Coordination/Media Liasing

Social networks such as facebook, Twitter, Linkedin, Instagram, and Pinterest are powerful direct-to-public platforms, which can be utilized to build community, listen and engage with global audiences. Brand continuity is vital in developing an effective social media strategy that accurately represents your voice across all channels. Yulu’s formula for social media success is simple:

Formula for Social:

+ Humanize your brand
+ Find your community
+ Listen
+ Engage
+ Measure the impact

Social Media Services:

+ Social Media Strategy
+ Community Building/Content Curation
+ Influencer/Blogger Outreach
+ Ad Campaigns, Contesting, Events
+ Online Reputation Management/Online Monitoring
+ Campaign Measurement
+ Social Media Training

Brands have traditionally used commercials and print ads to influence consumers’ decisions. As technology continues to evolve, a new form of media has emerged; the online influencer. Through social media, everyday people have become influential brand advocates. Today, 74 per cent of consumers rely on social media to inform their purchasing decisions.

INFLUENCER MARKETING SERVICES:

  • Identify influencers for outreach and engagement
  • Facilitate influencer partnerships and endorsements with influential bloggers and tastemakers
  • Create influencer / blogger ambassador programs that will boost or complement the profile of your brand

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Our Thoughts

11
Jul

Why Yulu became a certified B Corporation

Last week, Yulu was officially certified as a B Corp, and we are the only dedicated PR agency in Vancouver so far in the...

27
May

Yulu PR // Ashley Letts talking issues management strategy

Yulu’s managing director Ashley Letts provides PR commentary on Translink’s evolving issues management strategy with the CBC.   2011citibank

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