Public Affairs and Government Relations


As an Impact Relations agency, Yulu’s communications strategies and campaigns endeavour to drive the positive systemic change our clients seek. Our team of senior Public Affairs and Government Relations strategists regularly advise clients on the regulatory, political and public policy issues they face. We understand how to effectively engage opposition groups, identifying solutions for complex issues such as housing density, gender equality, and foreign affairs. Yulu has successfully helped our clients advance industry standards,  influence policy change, mobilize community advocacy for issues at a political level, and build valuable relationships with the key stakeholders and policy makers. Our work involves:

  • Researching and analyzing sentiment on policy issues
  • Tracking policy formation
  • Developing messaging and advising clients on their delivery
  • Ensuring greater awareness of our clients’ positions with stakeholders
  • Developing plans and implementing outreach initiatives with key decision makers