We understand media and how to help them tell your story.

Media relations is at the heart of everything we do. Over the last decade, we’ve built a reputation with journalists across the continent who rely on us for succinct, honest, and up-to-date information, story ideas and trend insights. We understand that media influencers lend third-party credibility to your brand. We help them tell your story to captive audiences and create evangelists for your product, service or company initiative. Our strategic approach to media relations is as follows.

Media relations services

  • Creative campaign strategy
  • Develop media materials
  • Custom media list development
  • Media training
  • Media outreach & follow-up
  • Deskside bookings
  • News conferences
  • Interview coordination & media liaising

Our approach

  • Campaign discovery session
  • Identify the media who will care
  • Craft the message
  • Connect the dots
  • Measure the impact

Media training services

  • Conducting a full-day or a half-day media training session
  • Improving your speaking and presentation skills
  • Introduction to how media/reporters think and work
  • An introduction to understanding what qualifies as “news” to the media
  • Develop key messages for each company spokesperson
  • Offer techniques for making strong quotes
  • Review how to identify a crisis/issue and handle it

View our other areas of expertise.