Justice & Equity Communications

Communications for Justice: Empowering People, Communities & Movements.

Yulu brings a justice and equity lens to all our work, with the understanding that the greatest challenges facing humanity are rooted in systemic oppression. We believe true progress can only be made if long-term, equitable relationship-building is centered, and the leadership of communities most impacted by these inequities is followed.

Yulu is creating a brighter and more fair future for all by partnering with businesses, the public sector and nonprofits to build transformative initiatives that harness power, networks and resources for good. We’re calling your organization in: together we can create impactful change within the communities you serve.

Our primary areas of expertise under this service umbrella are:

• Decolonization, Indigenous reconciliation & community relations
• Mental health & addiction support campaigns
• Environmental justice
• Social justice
• Gender equity

Relevant Work

• Audible – Designed and launched the Indigenous Writers’ Circle to foster creative equity, supporting over 30 First Nations, Inuit and Métis storytellers through mentorship and publishing opportunities.
• B Corp – Championing economic justice and corporate accountability by communicating the value of stakeholder-driven business models across B Corp networks.
• Big Bros Barbershop – Amplified trans and non-binary voices in healthcare policy by spotlighting inclusive barbershop spaces as catalysts for mental health advocacy and systemic change.
• BC Women’s Health Foundation – Tackled gender bias in medical research with a campaign that sparked national dialogue and policy conversations.
• Community Action Initiative – Developed stigma-breaking campaigns and a community engagement toolkit to advance harm reduction and mental health advocacy during BC’s toxic drug crisis.
• Equality Fund – Positioned feminist funding as a global solution to systemic inequity by supporting communications for the world’s largest self-sustained fund for gender equality.
• Greyston Bakery – Promoted inclusive hiring practices and second-chance employment through narrative strategy that showcased the power of Open Hiring®.
•  Rick Hansen Foundation – Elevated disability justice through barrier-free design storytelling and partnerships that promoted equity in the built environment.
• Pass The ERA – #PasstheERA (Equal Rights Amendment) publicized a viral social media campaign by the ERA Correlation with a mission to reignite awareness around the fact that women are not yet guaranteed equal rights under the U.S. Constitution.
• Women Deliver Global Conference – Shaped global discourse on gender equity through strategic communications and media relations for one of the world’s largest conferences on the rights of women and girls.
• World Housing – Bridged housing access and social justice with storytelling that highlighted community-led development and equity-driven philanthropy.