Consumer Packaged Goods PR

CPG Public Relations for Purpose-Driven Brands

Yulu Impact Communications is the go-to public relations partner for purpose-driven CPG brands that want to launch, scale, and lead with impact. As a B Corp-certified PR agency, we combine the power of purpose-led brand strategy with deep CPG communications expertise to help brands win both market share and consumer trust.

We partner with consumer brands that see beyond the bottom line – those embedding social or environmental responsibility into every product, process, and partnership. Whether you’re a category disruptor or a heritage brand ready to reinvigorate your purpose, we’ll ensure your story inspires action and drives measurable results.

The Case for Purpose-Led CPG Communications

Today’s consumers are loyal to brands they believe in – 79% say they are more loyal to purpose brands, and 73% would defend them. For CPG brands, that means embedding values into communications is no longer optional – it’s a competitive advantage.

Yulu specializes in translating your mission into market influence. We help CMOs and brand leaders connect with conscious consumers through storytelling that delivers ROI and measurable impact.

Our Process

1. Purpose Alignment – Clarifying and elevating your brand’s social and environmental commitments.
2. Strategic Communications – Data-driven media and messaging strategies tailored to the CPG space.
3. Impactful Storytelling – Authentic narratives that resonate with press, partners, and consumers.
4. Integrated Campaign Execution – From product launches to thought leadership to influencer partnerships to experiential activations.
5. Measurement & Insights – Tracking earned reach, engagement, and real-world brand impact.