Brands have traditionally used commercials and print ads to influence consumers’ decisions. As technology continues to evolve, a new form of media has emerged; the online influencer. Through social media, everyday people have become influential brand advocates. Today, 74 per cent of consumers rely on social media to inform their purchasing decisions.
Identify influencers for outreach and engagement
Facilitate influencer partnerships and endorsements with influential bloggers and tastemakers
Create influencer / blogger ambassador programs that will boost or complement the profile of your brand
Before a product launch, Yulu will identify and invite relevant influencers to become brand ambassadors in exchange for priority access to your product offering. We engage these influencers to attend and participate in events, show support on social media and serve as spokespeople for press opportunities.
Yulu has seen great success in Instagram takeover campaigns: Identify a relevant Instagram influencer to takeover your brand’s Instagram account to tease product announcements and give a changed perspective on your company’s brand story.
Yulu regularly coordinates Instagram takeovers (photos below by @localwanderer) for clients as part of our online engagement strategy. The takeovers result in beautifully curated photography to add to clients’ social feeds, while also increasing engagement among their social media communities.