Lead With Impact – Inspire Action

Modern consumers trust people more than logos. Seventy‑four percent of North Americans now rely on social platforms to decide what to buy, wear, or experience. The right creator partnership puts your brand inside that daily scroll, not as an ad, but as an authentic story.

At Yulu, we specialise in values‑aligned influencer marketing that does more than boost impressions. We spark behavior change, foster community, and deliver measurable results – all through the lens of Impact Communications.

Our Full‑Service Approach

We handle the heavy lifting so you can focus on running your business.

• Creator Discovery & Vetting – data‑driven search across North America to surface creators whose values mirror yours.
• Contracting & Relationship Management – fair compensation, transparent deliverables, and long‑term partnership models.
• Campaign Narrative & Briefing – message development that weaves your purpose into creator content without sounding like an ad.
• Content QA & Real‑Time Optimization – quick feedback loops and legal checks to keep posts on‑brand and on‑mission.
• Paid Amplification & Whitelisting – strategic boosts that multiply organic reach where it matters most.
• Reporting & Impact Measurement – custom dashboards tracking CPM, engagement, referral traffic, sales lift, and social sentiment.

Bonus: As a certified B Corp, we ensure every campaign meets rigorous ethical standards – from diversity of talent to transparent disclosure.

Why Yulu?

1. Impact at the Core – We pioneered Impact Communications, blending behavioural science with storytelling to move audiences from awareness to action.
2. North American Reach – Dual hubs in Vancouver & New York mean deep talent pools and cultural insight across the continent.
3. Sector Expertise – From climate tech to conscious travel, we know how to translate complex impact stories into thumb‑stopping social content.
4. Creator Relationships – Years of collaboration give us a trusted network of micro‑ to macro‑influencers who care about purpose.
5. Transparency & Equity – Inclusive casting, fair pay, and clear disclosure are non‑negotiables.

Proof In Practice

Case Study Highlight

Intrepid Travel | #VacationDoneRight
Positioning sustainable travel for North America’s conscious explorer

Challenge

• Low brand recognition in a crowded adventure‑travel market
• Misconceptions around what sustainable, community‑centred tourism looks like
• Short North American PTO windows limiting perception of “immersive travel”

Strategy

Yulu engineered #VacationDoneRight, a creator‑led campaign reframing PTO as a chance to travel ethically and return rejuvenated.

• Curated 6 diverse content creators spanning travel, wellness, and BIPOC advocacy
• Crafted ethics‑first briefs highlighting non‑extractive tourism, cultural respect, and carbon‑light itineraries
• Managed contracts, pre‑trip orientation, live feedback, and post‑trip amplification
• Benchmarked success against custom KPIs: reach, engagement, referral traffic, and bookings

Impact

• 324 K+ total impressions
• 420 K+ video views
• 10 K+ engagements
• Confirmed trip bookings traced to creator links
• Earned media in Forbes spotlighting ethical tourism
• 100 % of creators pitched follow‑on collaborations