Impact Report

SOCIAL IMPACT PR AGENCY

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IMPACT REPORT 2019

Hover and click for a look at some of the things we’ve done?this year.

Questions about these campaigns? Get in touch

Social impact PR agency

[/vc_column_text][vc_separator el_width=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner css=”.vc_custom_1479242069591{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″ css=”.vc_custom_1479241854985{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu supported the communication around Aldo Group?s elimination of single-use shopping bags, keeping 10 million bags per year out of the ecosystem; as well as the launch of their brand Call It Spring?s first fully vegan collection.” banner_image=”id^10008|url^https://yulupr.com/wp-content/uploads/2020/01/Call-it-Spring-Sustainability.jpg|caption^null|alt^null|title^Call it Spring Sustainability|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fcall-it-spring-brand-purpose-strategy%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

With wildfires blazing in the Amazon, Australia, California, and throughout our planet?s forests, Yulu’s proud to be working with Pachama to amplify the urgency & spotlight the opportunity to fund trusted reforestation projects through the purchase of carbon credits.” banner_image=”id^10024|url^https://yulupr.com/wp-content/uploads/2020/01/Pachama-PR.jpg|caption^null|alt^null|title^Pachama PR|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fwww.pachama.com%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Red Bull Amaphiko Connect brings together artists using their talents to spark social change. This year, Yulu helped connect activist-artists from Oakland in a two-day workshop to help build community momentum and encourage effective social change in the face of gentrification.” banner_image=”id^10029|url^https://yulupr.com/wp-content/uploads/2020/01/Red-Bull-Connect-PR.jpg|caption^null|alt^null|title^Red Bull Connect PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fred-bull-amaphiko-connect%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

B Lab’s Inclusive Economy challenge asks participants to identify and implement concrete, incremental changes to add up to a transformative shift. For the fourth year running, Yulu completed the challenge, joining more than 250 companies collectively achieving 887 measurable inclusion goals.” banner_image=”id^10005|url^https://yulupr.com/wp-content/uploads/2020/01/B-Corp-Inclusive-Economy.jpg|caption^null|alt^null|title^B Corp Inclusive Economy|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fbcorporation.net%2Ffor-b-corps%2Finclusive-economy-challenge||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu is working with the Gastown BIA to develop a community engagement and promotional strategy, bringing a diverse set of stakeholders together to uplift the community and showcase its eclectic melting pot of entrepreneurship and entertainment.” banner_image=”id^10016|url^https://yulupr.com/wp-content/uploads/2020/01/Gastown-BIA-PR.jpg|caption^null|alt^null|title^Gastown BIA PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fgastown.org%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

PR Daily?s CSR Awards spotlight communicators telling powerful messages to make the world a better place. This year, Yulu took home Best Global CSR Initiative for launching and scaling Impact Relations: a communications discipline that drives positive social and environmental impact through communications.” banner_image=”id^10012|url^https://yulupr.com/wp-content/uploads/2020/01/CSR-PR-Agency.jpg|caption^null|alt^null|title^CSR PR Agency|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fcorporate-social-responsibility-initiative%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Henriquez Partners Architects, a studio that excels at mixed-use projects that aspire to create beautiful buildings that foster inclusive and engaged communities, hired Yulu to engage in strategic planning to better communicate the firm’s impact.” banner_image=”id^10020|url^https://yulupr.com/wp-content/uploads/2020/01/Henriquez-Partners-PR.jpg|caption^null|alt^null|title^Henriquez Partners PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fhenriquezpartners.com%2Fintent%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

In collaboration with hospitality financier and fellow B Corp, SilverChef, Yulu developed an Impact Relations strategy that led to the launch of The SilverChef Hospitality Awards, which recognizes hospitality entrepreneurs in the areas of community impact, sustainability and technology.” banner_image=”id^10032|url^https://yulupr.com/wp-content/uploads/2020/01/SilverChef-PR.jpg|caption^null|alt^null|title^SilverChef PR|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fsilver-chef%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Through equitable partnerships with over 1,000 women farmers, Farafena supports women and their families across Africa to bring sustainably grown products to North America. In 2019, Yulu amplified the company’s introduction of blockchain to increase traceability and transparency for consumers.” banner_image=”id^10014|url^https://yulupr.com/wp-content/uploads/2020/01/Farafena-PR.jpg|caption^null|alt^null|title^Farafena PR|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Ffarafena%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Yulu’s senior consultant Ashley Letts braved the cold on Valentine’s Day, asking passers by to write their Valentines to the Earth.” banner_image=”id^10013|url^https://yulupr.com/wp-content/uploads/2020/01/Extinction-Rebellion.jpg|caption^null|alt^null|title^Extinction Rebellion|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241863389{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Carbon Engineering’s technology captures CO2 from the atmosphere and turns it into fuel. Raising CE’s profile in 900+ feature stories has led to the company raising $68M, allowing them to announce the design of their first Direct Air Capture plant in Texas.” banner_image=”id^10038|url^https://yulupr.com/wp-content/uploads/2020/01/Carbon-Engineering-PR.jpg|caption^null|alt^null|title^Carbon Engineering PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fcarbon-engineering-pr%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

The 2019 Stevie Award for ?Top Global Issues Communications Campaign? went to Yulu in recognition of our work with Carbon Engineering: ?the cleantech innovation that gave the world hope for the climate crisis, and the communications team that amplified it globally.?” banner_image=”id^10042|url^https://yulupr.com/wp-content/uploads/2020/01/Stevie-Awards-Yulu-PR.jpg|caption^null|alt^null|title^Stevie Awards Yulu PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fglobal-issues-pr-campaign%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Yulu was proud to stand among the 180 companies standing up for equality and against policies that hinder people?s health, independence and ability to fully succeed in the workplace in a statement published by the New York Times.” banner_image=”id^10035|url^https://yulupr.com/wp-content/uploads/2020/01/Workplace-Equality-Yulu-PR.jpg|caption^null|alt^null|title^Workplace Equality Yulu PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fworkplace-equality%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

The Rick Hansen Foundation (RHF) continues to advocate for greater accessibility in buildings across Canada through its accessibility certification program. In 2019, Yulu supported RHF to expand the program nationally ? improving access at Husky Energy?s office, Mosaic Stadium, Ottawa Airport and more. ” banner_image=”id^10030|url^https://yulupr.com/wp-content/uploads/2020/01/Rick-Hansen-Foundation-PR.jpg|caption^null|alt^null|title^Rick Hansen Foundation PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Frick-hansen-foundation%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu worked with Second Harvest, Canada’s largest food rescue organization, to expand its online platform, FoodRescue.ca to the Lower Mainland. Within a week of launch, FoodRescue.ca had over 20 food businesses signed up to donate excess food.” banner_image=”id^10031|url^https://yulupr.com/wp-content/uploads/2020/01/Second-Harvest-PR.jpg|caption^null|alt^null|title^Second Harvest PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fsecond-harvest%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

As part of Red Bull?s mission to ?give wings? to people and ideas, Yulu partnered with the global team to promote a #tech4good workshop, where 50 student innovators from 25 countries gathered in Toronto to pitch their ideas on how to improve student life. ” banner_image=”id^10028|url^https://yulupr.com/wp-content/uploads/2020/01/Red-Bull-Basement-PR.jpg|caption^null|alt^null|title^Red Bull Basement PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.redbull.com%2Fca-en%2Fprojects%2Fred-bull-basement-university||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Greyston Bakery employs those with barriers to employment. Yulu worked with the Bakers to decide if and how they wanted to share their inspiring stories for a NY Times feature that profiled Greyston?s stewardship in the Open Hiring movement ? inspiring several other companies to follow suit. ” banner_image=”id^10039|url^https://yulupr.com/wp-content/uploads/2020/01/Greyston-Bakery-PR.jpg|caption^null|alt^null|title^Greyston Bakery PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fgreyston-bakery%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

For the third year running, Yulu partook in the Sustainable Brands conference in Detroit ? contributing to conversations and ideas on how businesses can collaborate with each other to raise industry standards, creating a more regenerative economy and workforce. ” banner_image=”id^10033|url^https://yulupr.com/wp-content/uploads/2020/01/Sustainable-Brands-Detroit-2019.jpg|caption^null|alt^null|title^Sustainable Brands Detroit 2019|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Yulu is a proud member of the Purpose Collaborative, a global group of agencies and impact strategists, all passionate about social purpose. This year we collaborate with Bruxton Group to develop a cause-marketing partnership program for fashion house Badgley Mischka.” banner_image=”id^10027|url^https://yulupr.com/wp-content/uploads/2020/01/Purpose-Collaborative-Yulu-PR.jpg|caption^null|alt^null|title^Purpose Collaborative Yulu PR|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fpurpose-collaborative%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241871568{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Audible engaged Yulu to develop a Social Purpose strategy for its Activate Caring Program ? aimed at improving the lives of those without privilege in the cities and countries in which it operates, as it seeks to exemplify what a company can mean beyond what it does. Stay tuned to see it unfold in 2020.” banner_image=”id^10003|url^https://yulupr.com/wp-content/uploads/2020/01/Audible-PR.jpg|caption^null|alt^null|title^Audible PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.audible.ca%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Yulu worked with B Corporation to mobilize signatory CEOs in support of climate action ahead of the Global Climate Strike. 130 CEOs signed the statement and in September the Yulu team joined six million people across 150 countries in the Global Climate Strikes. ” banner_image=”id^10011|url^https://yulupr.com/wp-content/uploads/2020/01/Climate-Strike-Yulu-PR.jpg|caption^null|alt^null|title^Climate Strike Yulu PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fclimate-action%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

In partnership with Community Foundations of Canada and the Toronto and Vancouver Foundations, Yulu curated a program for philanthropists from around the globe, to engage in meaningful conversations at Women Deliver, the world?s largest conference on gender equality and the health of women.” banner_image=”id^10044|url^https://yulupr.com/wp-content/uploads/2020/01/Women-Deliver-PR.jpg|caption^null|alt^null|title^Women Deliver PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fwomen-deliver-conference-planning%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu joined fellow B Corps at the Champions Retreat in LA for three days of connection ? meeting and learning from leaders using business as a force for good, and taking bold steps together toward an inclusive and regenerative future.” banner_image=”id^10004|url^https://yulupr.com/wp-content/uploads/2020/01/B-Corp-Champions-Retreat-2019.jpg|caption^null|alt^null|title^B Corp Champions Retreat 2019|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fbcorporation.net%2F2019-champions-retreat||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Charlotte Gilmour was appointed Yulu’s Director of Environmental Communications.” banner_image=”id^10010|url^https://yulupr.com/wp-content/uploads/2020/01/Charlotte-Gilmour-Director-of-Environmental-PR.jpg|caption^null|alt^null|title^Charlotte Gilmour Director of Environmental PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fcharlotte-gilmour%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Aldo Group brand Call It Spring went fully vegan, removing all animal materials and derivatives from products. Yulu worked closely with CIS to authentically share this news and educate consumers ? developing a full go-to-market strategy with long-term commitments to improving sustainability.” banner_image=”id^10037|url^https://yulupr.com/wp-content/uploads/2020/01/Call-it-Spring-vegan.jpg|caption^null|alt^null|title^Call it Spring vegan|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fcall-it-spring-brand-purpose-strategy%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

This year Yulu helped Genus communicate its impact on the ESG and responsible investment space, including the release of a ?Divesting from Tobacco Report? and a partnership with SVX to launch a first-of-its-kind Impact Investment Counsel in Canada to mobilize $100M in impact investing. ” banner_image=”id^10017|url^https://yulupr.com/wp-content/uploads/2020/01/Genus-Fossil-Free-PR.jpg|caption^null|alt^null|title^Genus Fossil Free PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fgenus-fossil-free%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

With over 320 films being screened and a diverse calendar of events, Yulu supported VIFF in hosting 400 industry professionals from around the globe. One highlight: publicizing the 30th Anniversary Screening of Michael Moore’s Roger & Me, which portrays the regional economic impact of a GM plant’s closing in Flint, MI.” banner_image=”id^10158|url^https://yulupr.com/wp-content/uploads/2020/01/VIFF-Film-festival-PR.jpg|caption^null|alt^null|title^VIFF Film festival PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fviff%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu worked with affordable housing society Brightside, to demonstrate the importance of inclusion and equity in community development. Our Engagement Strategy and Impact Report supported Brightside in making affordable housing more accessible at four new locations in 2019.” banner_image=”id^10007|url^https://yulupr.com/wp-content/uploads/2020/01/Brightside-PR.jpg|caption^null|alt^null|title^Brightside PR|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fbrightside-homes%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241879622{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”IMPACT RELATIONS

Leaders from Sustainable Brands, Ben & Jerry?s and Porter Novelli joined Yulu for the public launch of the Global Impact Relations Network (GIRN) in NYC, where 150 leaders shared ideas on how to use communications and brand influence as a force for good. ” banner_image=”id^10018|url^https://yulupr.com/wp-content/uploads/2020/01/Global-Impact-Relations-Network.jpg|caption^null|alt^null|title^Global Impact Relations Network|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fimpactrelations.org%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Yulu was among 40 Canadian businesses that launched the Pembina Institute?s Catalyst Business Coalition. Proud to stand alongside companies such as Arcteryx, Vancity, MEC, Lush, and many more in this mission to champion stronger climate and energy policies.” banner_image=”id^10009|url^https://yulupr.com/wp-content/uploads/2020/01/Catalyst-Business-Coalition-Yulu-PR.jpg|caption^null|alt^null|title^Catalyst Business Coalition Yulu PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fbusiness-coalition-for-a-clean-economy%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

B Lab?s ?Best For The World: Changemaker? award honors B Corps setting a gold standard for advancing industry standards. Yulu was awarded this accolade for being among those with the most verified improvements across all impact areas in the B Impact Assessment over time.” banner_image=”id^10036|url^https://yulupr.com/wp-content/uploads/2020/01/B-Corp-PR-Agency.jpg|caption^null|alt^null|title^B Corp PR Agency|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fb-corp-pr-firm-2019%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu closed its office doors to invest in team development at this year’s B Corp Leadership Development (BLD) conference, where the entire team explored ways to activate positive change individually, and within our communities.” banner_image=”id^10006|url^https://yulupr.com/wp-content/uploads/2020/01/BLD-2019.jpg|caption^null|alt^null|title^BLD 2019|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.bldwesterncanada.eco%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu had the privilege to attend the UN Climate Action Summit, a gathering for world leaders to bring forth concrete plans to enhance their nationally determined contributions. Yulu’s pledge? To go carbon neutral by 2030 and to encourage our clients to do the same.” banner_image=”id^10043|url^https://yulupr.com/wp-content/uploads/2020/01/UN-Climate-Summit.jpg|caption^null|alt^null|title^UN Climate Summit|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.un.org%2Fen%2Fclimatechange%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu’s founder served as a judge for PR Week?s ?Purpose Awards.? It was rewarding to be involved in recognizing and honoring brands that are effectively addressing global pressing social issues.” banner_image=”id^10026|url^https://yulupr.com/wp-content/uploads/2020/01/Purpose-Awards.jpg|caption^null|alt^null|title^Purpose Awards|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.prweek.com%2Farticle%2F1662829%2F2019-purpose-awards||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

The PR Daily Awards advocated for climate action when it recognized Yulu?s Impact Relations work with Carbon Engineering ? a clean energy company that captures CO2 from the atmosphere ? as the Best Global Communications Campaign of 2019.” banner_image=”id^10019|url^https://yulupr.com/wp-content/uploads/2020/01/Global-Media-Relations-Agency.jpg|caption^null|alt^null|title^Global Media Relations Agency|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fglobal-media-relations-campaign%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

With heart disease being the second biggest cause of premature death in Canada, Pulse Fit Rx enlisted Yulu’s support to amplify its unique health program, resulting in a successful clinic launch with creative communications tactics to reach an often overlooked community of aging seniors. ” banner_image=”id^10159|url^https://yulupr.com/wp-content/uploads/2020/01/Pulse-aging-PR.jpg|caption^null|alt^null|title^Pulse aging PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fmontecristomagazine.com%2Fimpact%2Fpulse-cardiac-centre-vancouver||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu published a social impact glossary, an evolving guide to the appropriate words and phrases to use when addressing matters of diversity, social justice and environmental issues.” banner_image=”id^10041|url^https://yulupr.com/wp-content/uploads/2020/01/Social-Impact-Terms.jpg|caption^null|alt^null|title^Social Impact Terms|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fpolitically-correct-terms%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column el_class=”2015 Impact Report”][vc_tta_accordion active_section=”1″ collapsible_all=”true”][vc_tta_section title=”2018 Social Impact Report” tab_id=”1578440913978-261fe5fd-66cb”][vc_row_inner css=”.vc_custom_1479242069591{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″ css=”.vc_custom_1479241854985{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu supported Greyston in taking its inclusive and Open Hiring model mainstream. The launch of the Center for Open Hiring trended on Fast Co’s homepage and was retweeted by Monica Lewinsky. The piece generated eight inbound business leads to the Center.” banner_image=”id^9296|url^https://yulupr.com/wp-content/uploads/2019/02/Greyston-Bakery.jpg|caption^null|alt^null|title^Greyston Bakery|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fgreyston-bakery%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IN THE NEWS

Carbon Engineering’s CEO, Steve Oldham, was interviewed on HBO’s emmy-winning documentary VICE series by Shane Smith. This segment reached three million viewers.” banner_image=”id^9285|url^https://yulupr.com/wp-content/uploads/2019/02/Carbon-Engineering-Vice-HBO.jpg|caption^null|alt^null|title^Carbon Engineering Vice HBO|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DMb_8DJF6Hp0||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Farafena is a food company with purpose. Through direct and equitable partnerships with over 850 women farmers, Farafena is supporting hundreds of women farmers and their families across Africa, while bringing sustainably grown superfoods to North America.” banner_image=”id^9292|url^https://yulupr.com/wp-content/uploads/2019/02/Farafena.jpg|caption^null|alt^null|title^Farafena|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Ffarafena%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Hospitality financier Silver Chef continued to inspire its cafe partners and their customers this year with the introduction of its ?Brewing for Sustainability? initiative, giving consumers an alternative to single use cups. More to come in 2019.” banner_image=”id^9327|url^https://yulupr.com/wp-content/uploads/2017/12/Silver-Chef.jpg|caption^null|alt^null|title^Silver Chef|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fsilver-chef%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu worked with the Commission for Environmental Cooperation to leverage academics and industry thought leaders, in a campaign that educated the public on how to divert and properly manage organic waste in North America.” banner_image=”id^9287|url^https://yulupr.com/wp-content/uploads/2019/02/Commission-for-Environmental-Cooperation-Organic-Waste.jpg|caption^null|alt^null|title^Commission for Environmental Cooperation Organic Waste|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fcec%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

The Rick Hansen Foundation improves the accessibility of thousands of buildings across Canada through its accessibility certification program. Highlights this year included planning events announcing that YVR and SAP achieved top ratings through the program. ” banner_image=”id^9305|url^https://yulupr.com/wp-content/uploads/2019/02/Rick-Hansen-Foundation.jpg|caption^null|alt^null|title^Rick Hansen Foundation|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Frick-hansen-foundation%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu attended the Heart Series for the second year running. Our favorite session was Soul Pepper’s group exercise based on empathy, ?Let Empathy Fly?.” banner_image=”id^9297|url^https://yulupr.com/wp-content/uploads/2019/02/Heart-Series-2018.jpg|caption^null|alt^null|title^Heart Series 2018|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

Each year Yulu takes part in the B Corp Inclusive Economy Challenge. This year’s metrics for us included: implementing more inclusive hiring practices and holding regular diversity & inclusion trainings.” banner_image=”id^9282|url^https://yulupr.com/wp-content/uploads/2019/02/B-Corp-Inclusive-Economy.jpg|caption^null|alt^null|title^B Corp Inclusive Economy|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241863389{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Carbon Engineering has developed a cost-effective solution to removing carbon from the air. Yulu led media efforts for the company’s launch, generating global headlines with 600+ media hits across 20 different markets. ” banner_image=”id^9286|url^https://yulupr.com/wp-content/uploads/2019/02/Carbon-Engineering.jpg|caption^null|alt^null|title^Carbon Engineering|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fcarbon-engineering-pr%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IN THE NEWS

Yulu’s work building Impact Relations landed us the title of PR Daily’s CSR PR Agency of the Year.” banner_image=”id^9289|url^https://yulupr.com/wp-content/uploads/2019/02/CSR-PR-Agency.jpg|caption^null|alt^null|title^CSR PR Agency|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fcsr-pr-agency%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu joined Power To Be and 30+ nonprofits in Newfoundland, where our founder facilitated a PR workshop for the 2018 Social Impact Summit, hosted at the Fogo Island Inn. This hotel is redefining social capitalism.” banner_image=”id^9337|url^https://yulupr.com/wp-content/uploads/2017/12/Fogo-Island.jpg|caption^null|alt^null|title^Fogo Island|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.instagram.com%2Fp%2FBqd-zzanFM_%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

We supported The University of Guelph’s College of Business and Economics in building its reputation for sustainability and developing responsible future business leaders through thought leadership, interviews and opinion pieces in national media by the Dean and various department experts.” banner_image=”id^9311|url^https://yulupr.com/wp-content/uploads/2019/02/University-of-Guelph-College-of-Business-and-Economics.jpg|caption^null|alt^null|title^University of Guelph College of Business and Economics|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Funiversity-of-guelph%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Our weekly Impact Council is an opportunity for the team to share knowledge related to the UN SDGs we’ve each chosen to champion. Top themes this year included renewable energy sources, universal basic income, access to education, and socially innovative uses of blockchain technology.” banner_image=”id^9312|url^https://yulupr.com/wp-content/uploads/2019/02/Yulu-PR-Impact-Council.jpg|caption^null|alt^null|title^Yulu PR Impact Council|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Sustainable Brands was held on our home turf in Vancouver this year. Yulu took this op to host a meeting of purpose-driven minds, and gathered our friends from the B Corp and Purpose Collaborative communities on our rooftop for an evening of meaningful discussions.” banner_image=”id^9307|url^https://yulupr.com/wp-content/uploads/2019/02/Sustainable-Brands-Vancouver.jpg|caption^null|alt^null|title^Sustainable Brands Vancouver|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu held a thought leadership workshop for Detroit Hives to help the non-profit build a communications strategy to support their mission to spread awareness of bee conservation and education.” banner_image=”id^9290|url^https://yulupr.com/wp-content/uploads/2019/02/Detroit-Hives.jpg|caption^null|alt^null|title^Detroit Hives|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu was delighted to attend the Good Pitch Vancouver, a programme that connects documentary filmmakers with local and international organizations and individuals that can widen the films’ audience, support with funding, and fuel the films’ social justice and impact campaigns.” banner_image=”id^9295|url^https://yulupr.com/wp-content/uploads/2019/02/Good-Pitch-Vancouver.jpg|caption^null|alt^null|title^Good Pitch Vancouver|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241871568{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”IMPACT RELATIONS

Impact Relations launched its monthly newsletter, The Agenda, to showcase examples of how impactful storytelling is driving behavior. Voting influences, gun reform, youth-led movements and #MeToo were some of the powerful topics that fired up our community in 2018.” banner_image=”id^9309|url^https://yulupr.com/wp-content/uploads/2019/02/The-Agenda-by-Impact-Relations.jpg|caption^null|alt^null|title^The Agenda by Impact Relations|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fimpactrelations.org%2Ftheagenda-subscribe%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT RELATIONS

Impact Relations continued to scale, with our community doubling in size over the last 12 months. Impact Relations also underwent an impactful rebrand, and launched a new video and Guide for scaling Impact Relations for communicators globally – download it at www.ImpactRelations.org.” banner_image=”id^9338|url^https://yulupr.com/wp-content/uploads/2017/12/Impact-Relations.jpg|caption^null|alt^null|title^Impact Relations|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fwww.impactrelations.org||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Genus Capital remained at the forefront of the fossil free and impact investing spaces in Canada through its in-house research program. Yulu’s pitching efforts resulted in findings from the company’s 2018 Divestment Report being covered in The Guardian, Toronto Star and more.” banner_image=”id^9294|url^https://yulupr.com/wp-content/uploads/2019/02/Genus-Fossil-Free-Investing.jpg|caption^null|alt^null|title^Genus Fossil Free Investing|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Fgenus-fossil-free%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Accerta invests in healthcare initiatives that benefit Canadian communities. The fellow B Corp brought Yulu on for a comprehensive communications audit to help the company refine messaging around (and clearly convey) its social enterprise status.” banner_image=”id^9280|url^https://yulupr.com/wp-content/uploads/2019/02/Accerta-PR.jpg|caption^null|alt^null|title^Accerta PR|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.accerta.ca||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Portable Electric traveled 3,000km to North Carolina, bringing clean-energy power stations to disaster relief zones after Hurricane Florence. Yulu helped share the story, landing features in Forbes, City TV, News1130 and more.” banner_image=”id^9300|url^https://yulupr.com/wp-content/uploads/2019/02/Portable-Electric.jpg|caption^null|alt^null|title^Portable Electric|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fportable-electric%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu is an active member of the local B Corp community so its annual BLD event is an annual highlight for us. Yulu’s Managing Director took to the stage to facilitate a panel on effective ways to communicate impact.” banner_image=”id^9283|url^https://yulupr.com/wp-content/uploads/2019/02/BLD-2018.jpg|caption^null|alt^null|title^BLD 2018|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu’s founder was invited to partake in the first B Corp Women CEO event at the EILEEN FISHER LifeWork Learning Lab this year. Attendees developed meaningful, lasting relationships and took away key leadership learnings.” banner_image=”id^9291|url^https://yulupr.com/wp-content/uploads/2019/02/Eileen-Fisher-B-Corp-CEOs.jpg|caption^null|alt^null|title^Eileen Fisher B Corp CEOs|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

We continued our tradition of visiting the Rennie Collection. We toured the powerful Kerry James Marshall Collected Works, which speaks to identity, social commentary and injustice.” banner_image=”id^9304|url^https://yulupr.com/wp-content/uploads/2019/02/Rennie-Museum.jpg|caption^null|alt^null|title^Rennie Museum|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241879622{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”IN THE NEWS

Yulu hosted a Teen VOGUE contributor for a weekend of celebrating the spirit of social innovation at the Red Bull Amaphiko Festival in Baltimore.” banner_image=”id^9303|url^https://yulupr.com/wp-content/uploads/2019/02/Red-Bull-Teen-Vogue.jpg|caption^null|alt^null|title^Red Bull Teen Vogue|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fwww.teenvogue.com%2Fstory%2Fempowering-baltimore-teens-dirt-bikes-burgers-yoga||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu supported affordable housing society, Brightside Homes, in demonstrating the importance of collaboration and collective action to address Vancouver?s housing crisis at its ?YIMBYism? event, which brought together policy-makers, the public, and industry bodies.” banner_image=”id^9284|url^https://yulupr.com/wp-content/uploads/2019/02/Brightside-Community-Homes.jpg|caption^null|alt^null|title^Brightside Community Homes|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fbrightside-homes%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

This year we guided the participants of the first-ever US Red Bull Amaphiko Academy in Baltimore through a year of growth and impact, landing features in Freethink, Forbes, Entrepreneur, The Washington Post and more.” banner_image=”id^9302|url^https://yulupr.com/wp-content/uploads/2019/02/Red-Bull-Amaphiko.jpg|caption^null|alt^null|title^Red Bull Amaphiko|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fred-bull-amaphiko%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Joining B Corp friends from around the world in NOLA, Yulu discussed the latest trends in the impact space, from EDI (equity, diversity and inclusion) to unconscious bias and brave spaces, leaving inspired and ready to apply new ideas and language to its client’s thought leadership and initiatives.” banner_image=”id^9336|url^https://yulupr.com/wp-content/uploads/2017/12/B-Corp-Champions-Retreat.jpg|caption^null|alt^null|title^B Corp Champions Retreat|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT MILESTONE

It’s always a pleasure to meet up with our friends at the Purpose Collaborative, and meeting up at #SB18Vancouver was no exception.” banner_image=”id^9301|url^https://yulupr.com/wp-content/uploads/2019/02/Purpose-Collaborative.jpg|caption^null|alt^null|title^Purpose Collaborative|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fpurpose-collaborative%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”CLIENT SPOTLIGHT

Yulu facilitated a communications workshop with 40 experts from the Commonwealth of Learning, the world?s only intergovernmental organization focused on distance education and open learning.” banner_image=”id^9288|url^https://yulupr.com/wp-content/uploads/2019/02/Commonwealth-of-Learning.jpg|caption^null|alt^null|title^Commonwealth of Learning|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fcommonwealth-of-learning%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”EDUCATION & ENGAGEMENT

Yulu’s founder attended SXSW in Austin TX. Some key takeaways: people want options when making donations; don?t be afraid to make a higher value ask, people want to tell their stories; user generated content is key.” banner_image=”id^9308|url^https://yulupr.com/wp-content/uploads/2019/02/SXSW-2018.jpg|caption^null|alt^null|title^SXSW 2018|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT RELATIONS

Yulu’s Managing Director is a regular guest lecturer for UBC’s Digital Marketing Diploma. She took the opportunity to work with students on ways to apply Impact Relations to current campaigns and discuss how to better engage Gen Z.” banner_image=”id^9310|url^https://yulupr.com/wp-content/uploads/2019/02/UBC-Students.jpg|caption^null|alt^null|title^UBC Students|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”2017 Social Impact Report” tab_id=”1480705320283-aabe1492-d18d”][vc_row_inner css=”.vc_custom_1479242069591{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1/4″ css=”.vc_custom_1479241854985{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”#PASSTHEERA

Impact Relations: #PassTheERA drew attention to the fact that women?s equality is not legally guaranteed. We helped a team of creatives draw online awareness to the issue by reaching more than 19 million through social and traditional media.” banner_image=”id^8619|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1253.jpg|caption^null|alt^null|title^IMG_1253|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fenso-era%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”COMMISSION FOR ENVIRONMENTAL COOPERATION

Client Spotlight: The Commission for Environmental Cooperation gave a voice to the communities most affected by climate change.” banner_image=”id^8615|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1249.jpg|caption^null|alt^null|title^IMG_1249|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fcec%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”RED BULL AMAPHIKO

Client Spotlight: Red Bull Amaphiko launched in the US this year, bringing ‘wings’ (i.e. education, tools and resources) to people and ideas through its platform designed to champion social entrepreneurs across the country.” banner_image=”id^8633|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1267.jpg|caption^null|alt^null|title^IMG_1267|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fred-bull-amaphiko%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”PURPOSE COLLABORATIVE

Impact Milestone: This fall Yulu became a member of the Purpose Collaborative, a coalition of agencies joining forces to share best practices and collaborating to have greater impact on global campaigns.” banner_image=”id^8632|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1266.jpg|caption^null|alt^null|title^IMG_1266|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fpurpose-collaborative%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”WOMEN’S MARCH

Impact Milestone: It takes many people to form a global movement. Yulu played a small role by partaking in the Women’s March in Vancouver. Our support of female, minority & LGBTQ rights is reflective of the strong values our team upholds.” banner_image=”id^8637|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1271.jpg|caption^null|alt^null|title^IMG_1271|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fwomens-march%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”ENSO

Client Spotlight: Purpose-driven creative agency enso demonstrated the importance of brands and purpose through the release of its 2017 World Value Index, which creates a new benchmark for brands to aspire to.” banner_image=”id^8612|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1246.jpg|caption^null|alt^null|title^IMG_1246|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fenso.co%2Fworldvalue%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][interactive_banner banner_desc=”RICK HANSEN FOUNDATION

Client Spotlight: Rick Hansen Foundation launched its accessibility certification program. Full campaign roll out to come in 2018.” banner_image=”id^8635|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1269.jpg|caption^null|alt^null|title^IMG_1269|description^null” link_opts=”box” banner_link=”url:https%3A%2F%2Fyulupr.com%2Fportfolio%2Frick-hansen-foundation%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241863389{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”IMPACT COUNCIL

Impact Milestone: We launched our Impact Council, where each Yuluite shares knowledge and solutions to one of the UN’s Sustainable Development Goals. As a result, we’ve been able to incorporate the SDGs as benchmarks to ensure our consulting offers global impact.” banner_image=”id^8623|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1257.jpg|caption^null|alt^null|title^IMG_1257|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fimpact-council%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”IMPACT RELATIONS

Impact Relations: Through the Impact Relations movement, we continue to challenge communicators to rethink how they communicate, and provided them with a framework to do so.” banner_image=”id^8624|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1258.jpg|caption^null|alt^null|title^IMG_1258|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fimpactrelations.org%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”NATIONAL POST

In the News: Our founder Melissa spoke with the National Post about using business as a force for good.” banner_image=”id^8639|url^https://yulupr.com/wp-content/uploads/2017/12/unnamed.jpg|caption^null|alt^null|title^unnamed|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fnational-post%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”GENUS CAPITAL

Client Spotlight: Genus proved that they don’t just invest in progressive, forward-thinking companies ? they are one! They passed their B Corp assessment on the first try, and with flying colors.” banner_image=”id^8621|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1255.jpg|caption^null|alt^null|title^IMG_1255|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fportfolio%2Fgenus-fossil-free%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”FAST COMPANY INNOVATION FEST

Education & Engagement: Yulu explored the latest innovations with some of the world’s most progressive brands at Fast Company’s Innovation Festival in NYC.” banner_image=”id^8620|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1254.jpg|caption^null|alt^null|title^IMG_1254|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Ffast-co-innovation-fest%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”#RIGHTTOLITERACY

Education & Engagement: At enso?s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy.” banner_image=”id^8627|url^https://yulupr.com/wp-content/uploads/2017/12/IMG_1261.jpg|caption^null|alt^null|title^IMG_1261|description^null” link_opts=”box” banner_link=”url:http%3A%2F%2Fyulupr.com%2Fliteracy-summit%2F||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin:0px;”][interactive_banner banner_desc=”B SOCIAL

Impact Milestone: For the third year running, we hosted BC B Corps on our rooftop for our summer social. It was an evening filled with meaningful and inspirational conversation around ways we can work together, and, of course, sangria.” banner_image=”id^8657|url^https://yulupr.com/wp-content/uploads/2017/12/B-Social.jpg|caption^null|alt^null|title^B Social|description^null” link_opts=”box” banner_link=”||target:%20_blank|” banner_style=”style11″ heading_title_color=”#3d3d3d” banner_bg_color=”” desc_color=”#3d3d3d” banner_overlay_bg_color=”rgba(255,255,255,0.85)” ib_wrapper_margin=”margin-bottom:0px;”][/vc_column_inner][vc_column_inner width=”1/4″ css=”.vc_custom_1479241871568{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][interactive_banner banner_desc=”LUCKY IRON FISH

Client Spotlight: Lucky Iron Fish continues to work to end iron deficiency, an issue that affects two billion people worldwde. To date, Lucky Iron Fish has reached and improved the health of more than half a million people.” banner_image=”id^8626|url^https://yu