Kore Infrastructure

The Challenge

Kore Infrastructure had been quietly creating carbon-negative energy at its facility in Los Angeles since 2021. It had accomplished something that has never been done before at scale: producing 100% renewable energy from organic waste using a closed loop process. This was happening against the backdrop of an increase in demand from the global hydrogen fuel cell vehicle market, which needs the ultra green hydrogen that Kore produces to scale. 

Kore was looking to raise awareness of its technology and engage an ecosystem of audiences that need this critical solution, namely the waste management, agriculture, hydrogen and energy sectors.

The Strategy 

Yulu undertook a strategic process that leveraged expert interviews and research to develop a new narrative for Kore, along with a strategic communications plan for amplifying these timely messages to key audiences. 

The strategic communications plan included owned content (creating new video assets), shared content (building and optimizing new social media profiles), earned media (landing coverage in top-tier publications), and paid media (a targeted campaign that cut through relevant search results and social feeds). This holistic communications strategy was designed to raise awareness, increase engagement and ultimately drive online traffic, leads, and interest to Kore. 

The Results & Impact

In 12 months, the communications strategy resulted in an increase in website traffic to Kore. The campaign also generated:

• 49 media hits, with highlights including Forbes and Dot LA
• 32k targeted social media impressions
• An above average 6.9% engagement rate on LinkedIn 
• 15k Google ad impressions after only one month of a paid campaign
• A bank of quality video assets for media and social media engagement