Behavior Change Communications
We are YuluCatalyst, Yulu Public Relations’ dedicated Behavior Change Division.
Behaviors are powerful. Not only can behaviors bring about positive change to lives, communities, and the environment, but ingrained or unconscious behaviors have just as much power to hinder it.
That’s where we come in. Our mission is to support positive and measurable behavior change by using communications to drive meaningful decisions that benefit society and the environment.
If you’ve heard of the butterfly effect, you’ll understand how small actions can shape a life’s trajectory. We apply the same theory to behavior change. A seemingly minor positive behavior change can set off a chain reaction, rippling out and inspiring actions beyond ourselves. That’s the spark that catalyzes meaningful and widespread movements.
Looking at the big picture of what needs to change can be daunting, especially in our current societal and environmental climate, but meaningful change doesn’t happen overnight.
If you’re looking for a partner to catalyze your impact, consider this your first step in the right direction.
Featured Behavior Change Case Studies
BC Women’s Health Foundation
Fuck Cancer
Canadian Mental Health Association | PACT
Who Yulu Supports
Our Specialty Areas
YuluCatalyst partners with organizations that need to shift real-world behavior, not just awareness. We support campaigns that help people adopt healthier habits, choose more sustainable actions, and engage with services, programs, and resources that improve outcomes.
Awareness to Action
Campaigns that build understanding and motivate action through clear messaging, behavioral insights, and accessible creative.
Communications that center dignity, reduce harm, and build trust, especially across health, mental health, and community care.
Messaging and outreach strategies that remove barriers and increase engagement with programs, supports, and resources.
Trust, Alignment, and Systems Change
We identify what’s driving current behavior and what needs to shift, then design communications that address capability, opportunity, and motivation.
We work with partners, communities, and rightsholders to build trust and co-create communications that reflect lived realities.
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We build measurement frameworks that track behavior signals, engagement, and outcomes so you can prove progress and improve over time.
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What Is Behavior Change Communications?
Behavior change communications is a strategic discipline that uses insights from behavioral science, storytelling, and systems thinking to help people move from awareness to sustained action.
At YuluCatalyst, behavior change sits at the intersection of:
- Behavioral science models and audience insight
- Clear, human-centered messaging and creative
- Media relations and earned visibility
- Community engagement and stakeholder trust
- Measurement frameworks that connect communications to outcomes
Our Behavior Change Services
YuluCatalyst combines strategy, research, storytelling, creative, and measurement to help organizations drive measurable behavior change across public health, mental health, community services, equity-centered programs, climate and sustainability, and public interest campaigns.
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Impact Consulting
Audience insights, COM-B analysis, industry benchmarking, key voice interviews, and strategic partnership planning to identify what drives behavior and what needs to shift.
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Impact Communications and Storytelling
Communications planning, strategic communications, media relations, media training, internal communications, community relations, influencer relations, and social media to turn insight into action.
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Impact Assessment and Measurement
Measurement frameworks, progress tracking, and performance optimization that connect communications to engagement, behavior signals, and real-world outcomes over time.
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Stigma Reduction and Trust Building
Trauma-informed, dignity-centered communications for sensitive topics and high-scrutiny environments.
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Rightsholder and Community Engagement
Collaborative approaches that build alignment with communities, partners, practitioners, and decision-makers.
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“The workflow was incredibly well-managed, especially given the tight turnarounds. Yulu was remarkably responsive and quickly felt like an extension of our internal team. We were consistently impressed by the caliber of their work and their ability to craft messaging that truly cut through the clutter.”
Behavior Change FAQs
What makes behavior change communications different from traditional PR?
Traditional PR often focuses on awareness and reputation. Behavior change communications is built to move people from awareness to action using behavioral insights, barrier removal, and measurable outcomes.
How does YuluCatalyst approach behavior change ethically?
We center equity, lived experience, and trust. We avoid fear-based or stigmatizing tactics and prioritize communications that are accessible, culturally informed, and grounded in evidence.
How do you measure behavior change?
We build measurement frameworks that track leading indicators and outcome signals, from engagement and intent to program participation, service uptake, and other behavior-linked metrics.
Let’s Work Together
If you’re looking for a partner to catalyze measurable behavior change, call or email us at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.