Public Relations Services
Strategic public relations for social impact, sustainability, and purpose-driven brands.
Yulu is an award-winning North American public relations agency and PR firm rooted in impact communications. We partner with mission-driven brands, nonprofits, and innovators to deliver strategic public relations that advance social justice, sustainability, and systems-level change. We believe public relations, when done responsibly, is one of the most powerful tools for shaping culture, influencing behavior, and accelerating impact.
What Are Public Relations Services?
Public relations is the strategic management of a brand’s narrative and reputation. For purpose-driven organizations, PR must go beyond traditional visibility to center equity, accountability, and measurable social and environmental outcomes. At Yulu, we use public relations to translate complex issues into evidence-based narratives that resonate with media, policymakers, investors, and the public.
What Yulu Delivers
Yulu provides full-service public relations and impact communications for organizations navigating complex social, environmental, and reputational landscapes. Our core offerings include:
- Strategic communications and narrative development.
- Media relations and press office management to secure earned credibility.
- Crisis communications and issues management for high-stakes public scrutiny.
- Thought leadership and executive positioning.
- Impact communications to align messaging with measurable goals and values.
Relevant Case Studies
The Body Shop
Case Study
Realizing a Bold New Approach to ActivismB Lab U.S. & Canada
UNICEF Canada
Our Approach
We start with evidence and pressure test claims before they go public to protect against greenwashing and reputational risk. We integrate public relations seamlessly with your digital strategy, impact programming, and overarching brand ecosystem. We focus on values-aligned media placements that build long-term stakeholder trust rather than extractive visibility or one-off hits.
Who This Service Is For
Our public relations services support organizations based in Vancouver, across Canada, and throughout North America that are navigating high-accountability environments. We serve clients needing targeted social impact public relations, expert sustainability and environmental PR, and transparent B Corp public relations.
Let’s Drive Meaningful Change
Looking for a PR agency that understands impact, equity, and sustainability? Partner with a team that knows how to turn your purpose into a story the world needs to hear. Email hello@yulupr.com or call +1 604-558-1656.
Public Relations FAQs
What makes Yulu’s public relations approach different?
We lead with an impact communications methodology. While traditional PR often focuses purely on visibility and reputation, we center equity, accountability, and measurable social and environmental outcomes. We help organizations build unshakeable credibility through evidence and action.
Does Yulu act as an Agency of Record for brands?
Yes. Yulu frequently serves as the North American or Canadian Agency of Record for global brands and nonprofits. We handle day-to-day media inquiries, proactive outreach, and cross-border narrative alignment.
Does Yulu support clients outside of Vancouver?
Yes. While we are headquartered in Vancouver, Canada, Yulu supports organizations across North America with a predominantly United States-based portfolio.
How do you measure public relations success?
Success is not defined solely by media impressions. We track narrative shifts, credibility gains, stakeholder response, and long-term influence to ensure our PR strategies drive meaningful business and societal outcomes.