Government Relations & Public Affairs PR Agency
Strategic public relations and government affairs that shape policy, build alliances, and drive systemic change.
Yulu is a North American public relations agency and PR firm that helps purpose-driven organizations shape public policy, build alliances, and navigate complex regulatory landscapes.
Through strategic government relations and impact communications, we help clients engage decision-makers, advocate for impactful policies, and build unshakeable trust across Canada and the United States. We balance political nuance with evidence-based storytelling to translate complex advocacy goals into action.
Relevant Case Studies
Commission for Environmental Cooperation
B Lab
#PasstheERA
Case Study
Reigniting awareness around women's rightsWhat are Government Relations Services?
Government relations is the strategic management of an organization’s interactions with elected officials, public servants, and regulatory bodies to influence policy and advance systemic change.
As a social impact public relations agency, Yulu supports organizations by translating complex policy goals into resonant, accessible narratives that educate decision-makers, align with political realities, and mobilize stakeholder support.
What Yulu Delivers
Yulu provides end-to-end government relations and public affairs PR support, including:
- Strategic communications planning and advocacy strategy
- Media relations to support legislative awareness and issue education
- Policy narrative and messaging development
- Stakeholder and rightsholder engagement and coalition building
- Public awareness and issue advocacy campaigns
- Thought leadership and executive spokesperson preparation
Each engagement is tailored to the organization’s policy objectives, sector, and distinct stakeholder landscape.
Why Government Relations Matters
A well-executed PR and government relations strategy unlocks systemic change, secures critical funding, and advances progressive policy.
Yulu helps organizations:
- Translate complex policy into clear, compelling public narratives
- Build credible, trust-based relationships with decision-makers
- Mobilize public and stakeholder support for advocacy goals
- Navigate regulatory shifts and legislative changes effectively
- Demonstrate accountability and policy leadership
Yulu brings an equity, justice, and social impact lens to government relations, ensuring advocacy efforts are community-informed, representative, and aligned with broader societal goals.
Our Approach
Yulu’s PR approach to government relations is strategic, integrated, and evidence-first:
- Insight-led strategy: Yulu analyzes the political landscape to align communications with open policy windows and legislative priorities.
- Credibility-first messaging: We ground advocacy in verified data and lived experience to build trust rather than performative storytelling.
- Integrated advocacy: We blend advocacy PR with earned media to create surround-sound support.
- Cross-border alignment: We navigate regional nuances and federal policies to support advocacy mandates for organizations operating across major markets in the U.S. and Canada.
Who This Service Is For
Yulu’s government relations services are designed for:
- Nonprofits, advocacy groups, and foundations
- Purpose-driven brands and B Corps advancing progressive regulations
- Environmental & sustainability organizations and clean tech developers
- Industry associations and international organizations
Let’s Drive Systemic Change
If your organization needs a public relations partner who understands power, context, and impact, we would love to connect. Email hello@yulupr.com or call +1 604-558-1656.
Government Relations & Public Affairs FAQs
What is the difference between government relations PR and lobbying?
While lobbying typically involves direct appeals to legislators regarding specific bills, our government relations and advocacy PR strategies support broader issue education, narrative change, and public engagement that influence policy conversations. We focus on building the public awareness and stakeholder trust needed to make policy change possible.
Does Yulu offer government relations support in both Canada and the United States?
Yes. Yulu’s North American team supports clients across both Canada and the United States. We are built for cross-border public relations and can align messaging, media strategy, and stakeholder communications to navigate regional nuances across both markets.
What kinds of organizations need government relations PR support?
Organizations of all sizes may need government relations support, especially those working in public-facing, regulated, or mission-driven sectors. This includes nonprofits, advocacy groups, foundations, climate tech developers, and purpose-driven brands looking to advance progressive regulations or systemic change.
How does Yulu avoid performative messaging in its advocacy campaigns?
Credibility starts with evidence. We ground our advocacy messaging in verified data and lived experience rather than performative storytelling. We also center rightsholders and validate claims with evidence to ensure communications align with real action and accountability.
How do these services integrate with broader PR efforts?
Government relations shouldn’t operate in a silo. We blend advocacy PR with earned media, social impact storytelling, and public awareness campaigns to create a surround-sound effect that reaches both the public and decision-makers.