Clean Tech & Decarbonization PR
Yulu is the go-to PR partner for companies pioneering decarbonization and the transition to sustainable industries. We combine impact-first storytelling with technical fluency to amplify the reach and credibility of clean tech brands.
We partner with innovators across energy, mobility, water, carbon, and green building sectors: those embedding climate solutions into every product, system, and narrative. Whether you’re an early-stage climate tech startup or a mature player scaling globally, we ensure your story influences markets, investors, and policy.
The Case for Clean Tech PR
The race to net zero demands more than breakthrough tech, it demands clarity, trust, and influence. In a crowded climate innovation landscape, companies must translate complex science into intuitive narratives that resonate with investors, media, and the public.
With climate goals accelerating globally and stakeholder scrutiny intensifying, clean tech brands that don’t lead with strategic communications risk being outpaced or misunderstood. Yulu specializes in bridging the gap between technical innovation and public understanding, helping clients gain legitimacy, secure funding, and shape policy conversations.
Our Process
- Climate & Mission Alignment
We begin by refining your decarbonization objectives into a strategic communications foundation. What’s your carbon impact story? What is your differentiation? - Technical Messaging & Positioning
We craft messaging that conveys both scientific rigor and accessible narrative. We position your brand in the broader climate and clean energy transition context. - Media, Stakeholder & Thought Leadership Strategy
We identify and map key outlets, influencers, policymakers, and partners. We build a campaign road map, from media relations and op-eds to speaking engagements and technical white papers. - Integrated Campaign Execution
From product launches to investor announcements to policy engagement, we activate narratives across channels (earned media, digital, events) to build momentum and trust. - Measurement, Optimization & Insights
We continuously track reach, sentiment, stakeholder engagement, and climate impact signals, adjusting over time to deepen influence and alignment.
Services for Clean Tech & Decarbonization Brands
Traditional PR & Strategic Communications
- Media Relations & Press Office
- Stakeholder Advocacy & Policy Engagement
- Crisis Communications & Reputation Management
- Messaging Frameworks & Positioning
- ESG / Climate Reporting Communications
Content, Thought Leadership & Digital
- Technical white papers, case studies & research reports
- Op-eds, bylines, and contributed articles
- Keynote/speaking engagements
- Digital content & social storytelling
- Webinars, webinars, podcast & media interviews
Campaigns & Integrated Activations
- Product or technology launches
- Investor, government, and partner announcements
- Events, panels, and roundtables
- Influencer / expert partnerships (e.g. climate, energy, policy voices)
Our Sector Specialties
- Energy Storage & Grid Innovation: Advanced batteries, grid-scale storage, smart grid systems
- Clean Transportation: EVs, charging networks, hydrogen fuel systems, mobility solutions
- Water Purification & Conservation: Filtration, desalination, water reuse / recycling technologies
- Carbon Capture, Utilization & Storage (CCUS): Direct air capture, point-source capture, carbon utilization
- Green Building & Sustainable Infrastructure — Low-carbon materials, energy-efficient systems, regenerative design
Each sector is interdependent in the pursuit of deep decarbonization. We bring cross-sector fluency so your narratives reflect the ecosystem-level change.
Relevant Work
We’ve partnered with some of the most ambitious clean tech innovators:
Carbon Engineering (CE): When CE’s breakthrough showed that CO₂ can be removed from the atmosphere for less than USD $100/ton, a watershed moment in climate tech, Yulu stepped in to amplify the story globally. The result: 400+ media placements and a reach of nearly 2 billion people in 25 countries in the first month alone.
Hydrostor: With the energy transition accelerating, Hydrostor’s long-duration storage technology needed a narrative platform. Yulu built one: conducting stakeholder research, benchmarking the market, and executing targeted media and social strategies. Within nine months, the firm achieved 166+ media hits and generated strong global coverage spanning energy, investment and climate outlets.
Nexii Building Solutions: Tackling one of the world’s most polluting sectors, construction, Nexii needed more than messages; it needed clarity and momentum. Yulu worked closely to refine its narrative, benchmark peer tech-enabled companies, and craft a story that resonated internally and externally. Over four years, Yulu secured top-tier placements (including in The New York Times, Bloomberg, Fast Company) and on average 100+ media hits per year.
BlueForce Energy: In the electrified-fleet and transport space, BlueForce needed to move from niche to noteworthy. Yulu designed a three-pronged approach: media relations + experiential storytelling + thought-leadership, deploying test drives, site tours and op-eds. In six months, the campaign generated 10 major stories and a potential reach of 89.7 million, translating into meaningful inbound interest from customers and industry stakeholders.
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Let’s Work Together
Looking to raise awareness for your clean tech innovation? Call or email us to set up a consultation at hello@yulupr.com or +1 604-558-1656. Let’s build something impactful together.