Yulu provides strategic public relations and communications leadership for organizations across climate, sustainability, health, finance, and public interest sectors operating in complex environments.
Headquartered in Vancouver, with roots in New York, Yulu brings cross-border experience supporting global brands and international initiatives navigating complex regulatory, policy and stakeholder environments.
Our work spans climate and sustainability, justice and community impact, health and behavior change, responsible business and social finance, and purpose-driven brands. We partner with organizations that are shaping markets, influencing policy, and strengthening public trust, by delivering strategic public relations, media relations, and executive visibility that build long-term credibility.
Yulu helped introduce Red Bull Amaphiko to the United States, building trusted community partnerships, shaping an inclusive recruitment and storytelling strategy, and amplifying grassroots social entrepreneurs. The campaign generated more than 100 earned media stories and over 500 applications to the inaugural Academy.
Red Bull Amaphiko case study →
Yulu translated Carbon Engineering’s direct air capture research into a story for global business, climate and mainstream media. Its launch generated coverage in more than 400 outlets within the first month, with reported potential media reach exceeding 1.9 billion, and helped bring the technology to international attention.
Carbon Engineering case study →
Yulu supports B Lab U.S. & Canada in building awareness of credible responsible-business standards amid growing scrutiny of ESG. The work combines executive communications, earned media and thought leadership, with coverage including The New York Times and Forbes and speaking opportunities at major sustainability forums.
B Lab U.S. & Canada case study →
Yulu co-created and continues to manage the Audible Indigenous Writers’ Circle, working with Indigenous mentors, advisors and literary leaders to create practical pathways for emerging First Nations, Inuit and Métis writers. Across six years, the program has supported more than 120 writers and helped participants pursue publishing, representation and other career opportunities.
Audible case study →Yulu partners with global brands, nonprofits and social innovators to build credibility, shape narratives and create meaningful influence around the issues that matter.
Yulu supports organizations advancing climate solutions, clean energy, conservation and environmental resilience. Our PR strategies help complex ideas earn credibility, shape public narratives and reach the stakeholders who can accelerate progress.
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Yulu works with nonprofits, foundations, advocacy organizations and community-led initiatives advancing equity, justice and systems change. We build communications that center community context, strengthen trust and mobilize participation.
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Yulu helps healthcare, public health and health innovation organizations communicate complex issues, build trust and improve understanding around health, access, mental health, addiction and community wellbeing.
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Yulu helps responsible businesses and B2B organizations communicate complex ideas, strengthen corporate reputation and build credibility with customers, partners, investors and industry stakeholders.
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Yulu works with financial institutions, impact investors and purpose-led organizations to communicate how capital can create measurable social and environmental value while building trust with stakeholders.
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Yulu helps consumer and lifestyle brands participate credibly in culture. We build purpose-led campaigns, earned media and brand narratives that connect values with audiences without losing commercial relevance.
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Yulu amplifies the voices of nonprofits, foundations, and B Corps working toward economic inclusion, environmental sustainability, and social justice. Through storytelling and strategic communications, we help changemakers expand their reach and accelerate movement-building.
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Yulu develops research-driven communication strategies that clarify mission, strengthen reputation, and advance impact – grounded in our Impact Communications approach.
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Yulu helps organizations design, strengthen and communicate impact programs that deliver community and environmental value, supported by stakeholder engagement and equity-informed strategy.
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Yulu helps organizations define and activate purpose so every campaign, partnership, and decision reflects mission and values.
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Yulu designs behavior change communications that turn research and insight into strategies that help people understand issues, shift attitudes and take meaningful action.
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Yulu secures accurate, values-aligned media coverage that elevates credibility and positions organizations at the center of conversations that matter.
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Yulu builds thought leadership platforms that amplify founders, executives and experts through strategic positioning, high-impact content, and influential speaking and editorial opportunities.
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Yulu supports public-interest campaigns and advocacy efforts through clear messaging, stakeholder engagement, media strategy and narrative development that mobilize communities and shape public dialogue.
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Yulu partners with organizations working to address some of the world’s most urgent social and environmental challenges.
We’re proud to partner with Grassroots Carbon to help amplify this first-of-its kind achievement in The Wall Street Journal.
Read the case studyPublic relations, when done responsibly, is one of the most powerful tools for shaping culture, influencing behavior, and accelerating impact. Certified B Corp since 2015, Yulu is trusted by The Body Shop, Audible, B Lab US & Canada, WWF, Traditional Medicinals, Carbon Engineering, and many more purpose‑driven organizations across North America.
Yulu’s Benefit Report serves a few purposes: to provide a testament to the power of social impact storytelling, to showcase the impactful work of our clients, and to connect their important work with those who can scale it and those who can benefit from it.
Our 2025 Benefit ReportClient partners who have trusted Yulu to build impactful strategies.
Yulu is a North American public relations agency specializing in climate and environmental impact, justice and community impact, health and behavior change, responsible business and social finance, and brand and culture. We combine strategic communications, media relations, thought leadership, impact consulting, stakeholder engagement and integrated campaigns to help organizations build credibility, strengthen reputation and create meaningful influence.
Yulu combines the discipline of public relations with Impact Communications, a methodology we helped pioneer for communications designed around credibility, community context and measurable social, environmental or behavioral outcomes.
Yes. Yulu offers integrated support across strategic communications, media relations, thought leadership, impact consulting, program development, stakeholder engagement and public-interest campaigns.
Yulu’s five primary practice areas are Climate & Environmental Impact, Justice & Community Impact, Health & Behavior Change, Responsible Business & Social Finance, and Brand & Culture.
Yulu works with global brands, nonprofits, foundations, B Corps, social enterprises, climate innovators, health organizations and public-interest leaders. The common thread is work that involves meaningful reputation, stakeholder or social and environmental impact considerations.
Yulu works across Canada and the United States, supporting organizations throughout North America and global initiatives requiring North American communications leadership.
Public relations builds awareness, credibility and reputation through communications and earned influence. Impact Communications applies those tools within a framework designed to connect communications with measurable social, environmental or behavioral outcomes.
We use an equity-informed, stakeholder-aware approach that considers who is affected by the work, whose perspectives should shape the story and how communications can build trust without oversimplifying complex issues. Our approach is grounded in accuracy, accountability and long-term reputation.
Tell us what you are working on, who you need to reach and what needs to change. We will recommend the right mix of sector expertise and communications services for the mandate.
