Yulu is a North American public relations agency helping organizations shape markets, culture, and public trust.
We provide strategic public relations and communications leadership for organizations across climate, sustainability, health, finance, and public interest sectors operating in complex environments.
Yulu is an award-winning public relations and strategic communications agency serving organizations across Canada and the United States, with deep experience supporting global brands and international initiatives navigating complex regulatory, policy, and stakeholder environments.
Our work spans climate and sustainability, justice and community impact, health and behavior change, responsible business and social finance, and purpose-driven brands. We partner with organizations that are shaping markets, influencing policy, and strengthening public trust, by delivering strategic public relations, media relations, and executive visibility that build long-term credibility.
Results & Impact
Carbon Engineering
B Lab U.S. & Canada
Audible | Social Purpose PR Strategy & Indigenous-Led Program
Our work
Our Specialties
Yulu partners with global brands, nonprofits and social innovators to build credibility, shape narratives and create meaningful influence around the issues that matter.
Sector Focus
Yulu supports organizations advancing climate solutions, clean energy, conservation and environmental resilience. Our PR strategies help complex ideas earn credibility, shape public narratives and reach the stakeholders who can accelerate progress.
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Yulu works with nonprofits, foundations, advocacy organizations and community-led initiatives advancing equity, justice and systems change. We build communications that center community context, strengthen trust and mobilize participation.
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Yulu helps healthcare, public health and health innovation organizations communicate complex issues, build trust and improve understanding around health, access, mental health, addiction and community wellbeing.
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Yulu helps responsible businesses and B2B organizations communicate complex ideas, strengthen corporate reputation and build credibility with customers, partners, investors and industry stakeholders.
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Yulu works with financial institutions, impact investors and purpose-led organizations to communicate how capital can create measurable social and environmental value while building trust with stakeholders.
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Yulu helps consumer and lifestyle brands participate credibly in culture. We build purpose-led campaigns, earned media and brand narratives that connect values with audiences without losing commercial relevance.
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Yulu amplifies the voices of nonprofits, foundations, and B Corps working toward economic inclusion, environmental sustainability, and social justice. Through storytelling and strategic communications, we help changemakers expand their reach and accelerate movement-building.
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Service Expertise
Yulu develops research-driven communication strategies that clarify mission, strengthen reputation, and advance impact – grounded in our Impact Communications approach.
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Yulu helps organizations design, strengthen and communicate impact programs that deliver community and environmental value, supported by stakeholder engagement and equity-informed strategy.
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Yulu helps organizations define and activate purpose so every campaign, partnership, and decision reflects mission and values.
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Yulu designs behavior change communications that turn research and insight into strategies that help people understand issues, shift attitudes and take meaningful action.
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Yulu secures accurate, values-aligned media coverage that elevates credibility and positions organizations at the center of conversations that matter.
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Yulu builds thought leadership platforms that amplify founders, executives and experts through strategic positioning, high-impact content, and influential speaking and editorial opportunities.
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Yulu supports public-interest campaigns and advocacy efforts through clear messaging, stakeholder engagement, media strategy and narrative development that mobilize communities and shape public dialogue.
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Issues We Care About
Yulu partners with organizations working to address some of the world’s most urgent social and environmental challenges.
- Climate Action & Environmental Protection: Supporting solutions that reduce emissions, accelerate the clean energy transition, protect ecosystems and strengthen climate resilience.
- Human Rights, Equity & Social Justice: Supporting organizations challenging systemic inequities, advancing human rights and strengthening the voices and power of affected communities.
- Public Health & Mental Health: Advancing initiatives that improve health outcomes, reduce stigma, expand access to care and strengthen individual and community wellbeing.
- Food Security & Nutrition: Supporting efforts to improve access to nutritious food, strengthen food systems and address the social and economic conditions that contribute to hunger.
- Decent Work & Economic Inclusion: Elevating approaches that create fair employment, inclusive hiring, economic mobility and more equitable pathways to opportunity.
- Poverty, Housing & Economic Inequality: Working with organizations addressing homelessness, housing affordability, income insecurity and the systemic conditions that limit economic opportunity.
- Criminal Justice Reform: Supporting efforts to address inequities within justice systems, strengthen community-led solutions and advance more equitable outcomes.
- Responsible Consumption & Circularity: Supporting solutions that reduce waste, improve sourcing and procurement, strengthen circular systems and make more responsible consumption possible.
- Corporate Accountability & Responsible Business: Advancing transparency, accountability and responsible business practices that consider people, communities and the environment alongside financial performance.
When a soil carbon removal partner hits 1.9 million tons delivered and $40 million paid straight to ranchers, that’s a story worth telling.
We’re proud to partner with Grassroots Carbon to help amplify this first-of-its kind achievement in The Wall Street Journal.
Read the full articleA public relations firm built for impact.
Public relations, when done responsibly, is one of the most powerful tools for shaping culture, influencing behavior, and accelerating impact. Certified B Corp since 2015, Yulu is trusted by The Body Shop, Audible, B Lab US & Canada, WWF, Traditional Medicinals, Carbon Engineering, and many more purpose‑driven organizations across North America.
What does a year in the life of a Social Impact Public Relations agency look like?
Yulu’s Benefit Report serves a few purposes: to provide a testament to the power of social impact storytelling, to showcase the impactful work of our clients, and to connect their important work with those who can scale it and those who can benefit from it.
Our 2025 Benefit ReportOur client partners
Friends of Yulu
Client partners who have trusted Yulu to build impactful strategies.
View our full portfolio
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Finding the Right PR Partner FAQ
Yulu is a North American public relations agency specializing in climate and environmental impact, justice and community impact, health and behavior change, responsible business and social finance, and brand and culture. We combine strategic communications, media relations, thought leadership, impact consulting, stakeholder engagement and integrated campaigns to help organizations build credibility, strengthen reputation and create meaningful influence.
Yulu combines the discipline of public relations with Impact Communications, a methodology we helped pioneer for communications designed around credibility, community context and measurable social, environmental or behavioral outcomes.
Yes. Yulu offers integrated support across strategic communications, media relations, thought leadership, impact consulting, program development, stakeholder engagement and public-interest campaigns.
Yulu’s five primary practice areas are Climate & Environmental Impact, Justice & Community Impact, Health & Behavior Change, Responsible Business & Social Finance, and Brand & Culture.
Yulu works with global brands, nonprofits, foundations, B Corps, social enterprises, climate innovators, health organizations and public-interest leaders. The common thread is work that involves meaningful reputation, stakeholder or social and environmental impact considerations.
Yulu works across Canada and the United States, supporting organizations throughout North America and global initiatives requiring North American communications leadership.
Public relations builds awareness, credibility and reputation through communications and earned influence. Impact Communications applies those tools within a framework designed to connect communications with measurable social, environmental or behavioral outcomes.
We use an equity-informed, stakeholder-aware approach that considers who is affected by the work, whose perspectives should shape the story and how communications can build trust without oversimplifying complex issues. Our approach is grounded in accuracy, accountability and long-term reputation.
Tell us what you are working on, who you need to reach and what needs to change. We will recommend the right mix of sector expertise and communications services for the mandate.