We’re Yulu, a Public Relations Agency Driving Social and Environmental Change.
Yulu is an award‑winning Impact Communications agency helping organizations shape narratives, build trust, and drive measurable change across climate, justice, and purpose‑driven sectors. Not your average PR firm, Yulu partners exclusively with mission‑driven brands, nonprofits, and innovators to deliver strategic public relations, media relations, and storytelling that advances social justice, sustainability, and systems‑level change.
Results & Impact
Carbon Engineering
B Lab U.S. & Canada
Audible | Social Purpose PR Strategy & Indigenous-Led Program
Our work
Our Specialties
Yulu partners with global brands, nonprofits, and social innovators to amplify impact, influence systems, and inspire lasting change.
Sector Focus
Yulu supports climate innovators, conservation leaders, and clean energy disruptors in bringing environmental solutions to the global stage. Our PR & impact communications strategies help organizations shape narratives around climate action, decarbonization, biodiversity, and sustainability.
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Yulu tells the stories of ESG leaders and impact investors using capital to drive measurable social and environmental progress. We help organizations articulate purpose, build trust, and demonstrate responsible investment practices.
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Yulu collaborates with healthcare innovators and humanitarian organizations advancing access, equity, and community wellbeing. We translate complex issues into clear, trustworthy narratives that mobilize action.
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Yulu helps purpose-led brands stand out – and stand for something. Whether launching sustainable products, driving CPG brand storytelling, or leading cultural conversations, we connect values-driven companies with audiences who expect authenticity and measurable impact.
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Yulu partners with government bodies, housing leaders, and policy-focused organizations to advance equitable standards and shape public discourse. Our strategies deepen community trust and mobilize public support.
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Yulu amplifies the voices of nonprofits, foundations, and B Corps working toward economic inclusion, environmental sustainability, and social justice. Through storytelling and strategic communications, we help changemakers expand their reach and accelerate movement-building.
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Service Expertise
Yulu develops research-driven communication strategies that clarify mission, strengthen reputation, and advance impact – grounded in our Impact Communications approach.
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Yulu helps organizations design, refine, and communicate impact programs that deliver community and environmental value, supported by stakeholder engagement and equity-informed strategy.
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Yulu helps organizations define and activate purpose so every campaign, partnership, and decision reflects mission and values.
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Yulu secures accurate, values-aligned media coverage that elevates credibility and positions organizations at the center of conversations that matter.
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Yulu builds thought leadership platforms that amplify founders, executives, and experts through strategic positioning, high-impact content, and influential speaking and editorial opportunities.
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Yulu supports advocacy and policy efforts through clear messaging, stakeholder engagement, and narrative strategy that mobilizes communities and shapes public dialogue.
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Issues We Care About
Yulu partners with organizations advancing solutions to the world’s most urgent social and environmental challenges.
- Climate Action & Clean / Renewable Energy: Advancing climate solutions, regenerative practices, and decarbonization technologies that protect people and planet.
- Corporate Responsibility: Supporting businesses strengthening transparency, accountability, and ethical operations.
- Criminal Justice Reform: Amplifying efforts to challenge inequitable systems and support community-led justice initiatives.
- Decent Work & Inclusive Hiring: Elevating models that create fair and equitable employment pathways.
- DEI, Human Rights & Social Justice: Supporting organizations addressing systemic inequities, uplifting marginalized voices, and advancing human rights.
- Impact Investing, SRI & ESG: Communicating how values-aligned capital drives environmental and social progress.
- Public Health & Food Security: Advancing initiatives that improve health outcomes, strengthen community resilience, and expand access to nutritious food.
- Poverty, Homelessness & Economic Inequalities: Working with partners building equitable housing, income, and social systems.
- Responsible Consumption & Ethical Procurement: Supporting organizations prioritizing circularity, sustainability, and community wellbeing.
What does a year in the life of a Social Impact Public Relations agency look like?
Yulu’s Benefit Report serves a few purposes: to provide a testament to the power of social impact storytelling, to showcase the impactful work of our clients, and to connect their important work with those who can scale it and those who can benefit from it.
Our 2025 Benefit Report
When a soil carbon removal partner hits 1.9 million tons delivered and $40 million paid straight to ranchers, that’s a story worth telling.
We’re proud to partner with Grassroots Carbon to help amplify this first-of-its kind achievement in The Wall Street Journal.
Read the full articleA public relations firm built for impact.
Public relations, when done responsibly, is one of the most powerful tools for shaping culture, influencing behavior, and accelerating impact. Certified B Corp since 2015, Yulu is trusted by The Body Shop, Audible, B Lab US & Canada, WWF, Traditional Medicinals, Carbon Engineering, and many more purpose‑driven organizations across North America.
Our clients and partners
Friends of Yulu
Client partners who have trusted Yulu to build impactful strategies.
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FAQ Finding the Right PR Partner
What does Yulu do as an Impact Communications and B Corp PR Agency?
Yulu supports organizations advancing social and environmental progress through strategic communications, PR, and impact storytelling.
Who does Yulu partner with?
Global brands, nonprofits, foundations, B Corps, social enterprises, and climate innovators across North America.
Where does Yulu work?
Yulu operates across North America with team members located throughout Canada and the United States and headquarters in Vancouver, BC.
What makes Yulu different from traditional PR agencies?
Yulu pioneered Impact Communications – an approach that centers purpose, equity, community insight, and measurable impact.
Does Yulu offer both PR and social impact consulting?
Yes. Yulu offers integrated services spanning strategic communications, media relations, impact program design, thought leadership, and public affairs.
What sectors does Yulu specialize in?
Climate and sustainability PR, social finance comms, healthcare PR, impact programming, consumer goods and CPG PR, housing and government communications, and impact and communications strategies for nonprofits and B Corps.
How does Yulu ensure ethical, community-centered public relations and communications?
Through an equity lens, culturally responsible storytelling, and rights-holder-led and community-centred strategies.
What is the difference between traditional PR and Impact Communications?
Traditional PR prioritizes visibility. Impact Communications integrates public relations with impact strategy and narrative development to build trust, credibility, and long-term influence around social and environmental issues.
How can my organization get started?
Looking for a PR agency that understands impact, equity, and sustainability? Share your goals through our contact form, and we’ll recommend a tailored PR or impact communications approach.