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Yulu is a North American public relations agency helping organizations shape markets, culture, and public trust.

We provide strategic public relations and communications leadership for organizations across climate, sustainability, health, finance, and public interest sectors operating in complex environments.

Yulu is an award-winning public relations and strategic communications agency serving organizations across Canada and the United States, with deep experience supporting global brands and international initiatives navigating complex regulatory, policy, and stakeholder environments.

Our work spans climate and sustainability, justice and community impact, health and behavior change, responsible business and social finance, and purpose-driven brands. We partner with organizations that are shaping markets, influencing policy, and strengthening public trust, by delivering strategic public relations, media relations, and executive visibility that build long-term credibility.

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Results & Impact

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Our work

Our Specialties

Yulu partners with global brands, nonprofits, and social innovators to amplify impact, influence systems, and inspire lasting change.

Sector Focus

Yulu supports climate innovators, conservation leaders, and clean energy disruptors in bringing environmental solutions to the global stage. Our PR & impact communications strategies help organizations shape narratives around climate action, decarbonization, biodiversity, and sustainability.
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Yulu tells the stories of ESG leaders and impact investors using capital to drive measurable social and environmental progress. We help organizations articulate purpose, build trust, and demonstrate responsible investment practices.
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Yulu collaborates with healthcare innovators and humanitarian organizations advancing access, equity, and community wellbeing. We translate complex issues into clear, trustworthy narratives that mobilize action.
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Yulu helps purpose-led brands stand out – and stand for something. Whether launching sustainable products, driving CPG brand storytelling, or leading cultural conversations, we connect values-driven companies with audiences who expect authenticity and measurable impact.
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Yulu partners with government bodies, housing leaders, and policy-focused organizations to advance equitable standards and shape public discourse. Our strategies deepen community trust and mobilize public support.
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Yulu amplifies the voices of nonprofits, foundations, and B Corps working toward economic inclusion, environmental sustainability, and social justice. Through storytelling and strategic communications, we help changemakers expand their reach and accelerate movement-building.
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Service Expertise

Yulu develops research-driven communication strategies that clarify mission, strengthen reputation, and advance impact – grounded in our Impact Communications approach.
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Yulu helps organizations design, refine, and communicate impact programs that deliver community and environmental value, supported by stakeholder engagement and equity-informed strategy.
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Yulu helps organizations define and activate purpose so every campaign, partnership, and decision reflects mission and values.
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Yulu secures accurate, values-aligned media coverage that elevates credibility and positions organizations at the center of conversations that matter.
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Yulu builds thought leadership platforms that amplify founders, executives, and experts through strategic positioning, high-impact content, and influential speaking and editorial opportunities.
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Yulu supports advocacy and policy efforts through clear messaging, stakeholder engagement, and narrative strategy that mobilizes communities and shapes public dialogue.
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Issues We Care About

Yulu partners with organizations advancing solutions to the world’s most urgent social and environmental challenges.

  • Climate Action & Clean / Renewable Energy: Advancing climate solutions, regenerative practices, and decarbonization technologies that protect people and planet.
  • Corporate Responsibility: Supporting businesses strengthening transparency, accountability, and ethical operations.
  • Criminal Justice Reform: Amplifying efforts to challenge inequitable systems and support community-led justice initiatives.
  • Decent Work & Inclusive Hiring: Elevating models that create fair and equitable employment pathways.
  • DEI, Human Rights & Social Justice: Supporting organizations addressing systemic inequities, uplifting marginalized voices, and advancing human rights.
  • Impact Investing, SRI & ESG: Communicating how values-aligned capital drives environmental and social progress.
  • Public Health & Food Security: Advancing initiatives that improve health outcomes, strengthen community resilience, and expand access to nutritious food.
  • Poverty, Homelessness & Economic Inequalities: Working with partners building equitable housing, income, and social systems.
  • Responsible Consumption & Ethical Procurement: Supporting organizations prioritizing circularity, sustainability, and community wellbeing.

 

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When a soil carbon removal partner hits 1.9 million tons delivered and $40 million paid straight to ranchers, that’s a story worth telling.

We’re proud to partner with Grassroots Carbon to help amplify this first-of-its kind achievement in The Wall Street Journal.

Read the full article

A public relations firm built for impact.

Public relations, when done responsibly, is one of the most powerful tools for shaping culture, influencing behavior, and accelerating impact. Certified B Corp since 2015, Yulu is trusted by The Body Shop, Audible, B Lab US & Canada, WWF, Traditional Medicinals, Carbon Engineering, and many more purpose‑driven organizations across North America.

What does a year in the life of a Social Impact Public Relations agency look like?

Yulu’s Benefit Report serves a few purposes: to provide a testament to the power of social impact storytelling, to showcase the impactful work of our clients, and to connect their important work with those who can scale it and those who can benefit from it.

Our 2025 Benefit Report

Our clients and partners

Friends of Yulu

Client partners who have trusted Yulu to build impactful strategies.


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Our Commitments

Yulu’s mandate as a B Corp and Benefit Company is to champion social innovation and responsible business. We partner only with organizations that look beyond the bottom line and challenge the status quo – advancing equity, climate solutions, and community wellbeing.

Benefit Report

Yulu’s Benefit Report is an annual reflection on the impact we help create alongside our clients. It highlights the stories, strategies, and community outcomes that shaped the year – providing transparency into our commitments and celebrating the work of organizations driving social and environmental progress.

Finding the Right PR Partner FAQ

Yulu combines the discipline of public relations with Impact Communications, a methodology we helped pioneer for communications designed around credibility, community context and measurable social, environmental or behavioral outcomes.

Yes. Yulu offers integrated support across strategic communications, media relations, thought leadership, impact consulting, program development, stakeholder engagement and public-interest campaigns.

Yulu’s five primary practice areas are Climate & Environmental Impact, Justice & Community Impact, Health & Behavior Change, Responsible Business & Social Finance, and Brand & Culture.

Yulu is a North American public relations agency specializing in climate and environmental impact, justice and community impact, health and behavior change, responsible business and social finance, and brand and culture. We combine strategic communications, media relations, thought leadership, impact consulting, stakeholder engagement and integrated campaigns to help organizations build credibility, strengthen reputation and create meaningful influence.

Yulu works with global brands, nonprofits, foundations, B Corps, social enterprises, climate innovators, health organizations and public-interest leaders. The common thread is work that involves meaningful reputation, stakeholder or social and environmental impact considerations.

Yulu works across Canada and the United States, supporting organizations throughout North America and global initiatives requiring North American communications leadership.

Public relations builds awareness, credibility and reputation through communications and earned influence. Impact Communications applies those tools within a framework designed to connect communications with measurable social, environmental or behavioral outcomes.


We use an equity-informed, stakeholder-aware approach that considers who is affected by the work, whose perspectives should shape the story and how communications can build trust without oversimplifying complex issues. Our approach is grounded in accuracy, accountability and long-term reputation.

Tell us what you are working on, who you need to reach and what needs to change. We will recommend the right mix of sector expertise and communications services for the mandate.

We’d love to work with you. Contact us