Hover and click for a look at some of the things we’ve done this year
Social impact PR agency
Impact Relations: Viral advocacy campaign #PassTheERA drew attention to the fact that despite widespread perception that women’s equality is legally guaranteed, it is not. We helped a team of creatives draw online awareness to this issue by reaching more than 19 million through social and traditional media.
COMMISSION FOR ENVIRONMENTAL COOPERATION
Client Spotlight: The Commission for Environmental Cooperation gave a voice to the communities most affected by climate change.
RED BULL AMAPHIKO
Client Spotlight: Red Bull Amaphiko launched in the US this year, bringing 'wings' (i.e. education, tools and resources) to people and ideas through its platform designed to champion social entrepreneurs across the country.
Impact Milestone: This fall Yulu became a member of the Purpose Collaborative, a coalition of agencies joining forces to share best practices and collaborating to have greater impact on global campaigns.
Impact Milestone: It takes many people to form a global movement. Yulu played a small role by partaking in the Women's March in Vancouver. Our support of female, minority & LGBTQ rights is reflective of the strong values our team upholds.
Client Spotlight: Purpose-driven creative agency enso demonstrated the importance of brands and purpose through the release of its 2017 World Value Index, which creates a new benchmark for brands to aspire to by measuring consumer perceptions on leading brands and their perceived value.
RICK HANSEN FOUNDATION
Client Spotlight: Rick Hansen Foundation launched it's accessibility certification program. Full campaign roll out to come in 2018.
Impact Milestone: We launched our Impact Council, where each Yuluite shares knowledge and solutions to one of the UN's Sustainable Development Goals. By developing this expertise within our team, we've been able to incorporate the SDGs as benchmarks to ensure our consulting offers global impact.
Impact Relations: Through the Impact Relations movement, we continue to challenge communicators to rethink how they communicate, and provided them with a framework to do so.
In the News: Our founder Melissa spoke with the National Post about using business as a force for good.
Client Spotlight: Genus proved that they don't just invest in progressive, forward-thinking companies — they are one! They passed their B Corp assessment on the first try, and with flying colors.
FAST COMPANY INNOVATION FEST
Education & Engagement: Yulu explored the latest innovations with some of the world's most progressive brands at Fast Company's Innovation Festival in NYC, and shared recommendations on how the media outlet can further spotlight global social impact initiatives.
Education & Engagement: At enso’s #RightToLiteracy summit, all participants had the privilege of learning and brainstorming solutions to push for the constitutional right to literacy.
Impact Milestone: For the third year running, we hosted BC B Corps on our rooftop for our summer social. It was an evening filled with meaningful and inspirational conversation around ways we can work together, and, of course, sangria.
LUCKY IRON FISH
Client Spotlight: Lucky Iron Fish continues to work to end iron deficiency, an issue that affects two billion people worldwde. To date, Lucky Iron Fish has reached and improved the health of more than half a million people.
RED BULL AMAPHIKO ACADEMY
Impact Relations: Through Red Bull Amaphiko's academy for social entrepreneurs, Yulu provided coaching & guidance to 15 participants across the US to amplify their stories and impact.
Client Spotlight: Following a global bid for the first domain exclusively committed to environmental change, Big Room successfully landed and launched .eco, a domain that allows organizations to demonstrate their commitment to having a positive impact on the environment.
Education & Engagement: Yulu formed new partnerships, talked global communications strategy, and shared best practices with fellow B Corps at the annual B Corp Champion's Retreat.
Client Spotlight: Merchant Advance Capital is using their business as a force for good through the 'Good Cents Loan,' financing at low interests for businesses that positively impact the community or environment they work in.
Client Spotlight: Using m-health and new technology, Claris Healthcare continues to innovate with it's latest device. Claris Reflex is improving health outcomes, quality of care and speed of recovery for patients.
Education & Engagement: Two days at the Heart Series conference led to valuable learnings about underemployment, Gen Z & value alignment, and mindfulness in business.
CSR AGENCY OF THE YEAR
In the News: Yulu was named 'CSR Agency of the Year' by PR Daily.
LET'S GIVE A DAMN
In the News: The Let's Give a Damn podcast gave Yulu's founder the stage to speak candidly about her experience as a social entrepreneur. Click here to listen.
Education & Engagement: We met with brand leaders tapping environmental and social purpose to drive innovation at the Sustainable Brands conference in Detroit.
Education & Engagement: Yulu went to the Mashable Social Good summit, a dynamic exploration of the world we want to live in by 2030.
BLD WESTERN CANADA
Education & Engagement: Yulu participated in a 'reverse Dragon's Den' session at B Corp's Leadership Development conference in Vancouver, bringing communications solutions and ideas to help our fellow B Corps grow.
It was a big year for Impact Relations: it launched, it found its champions, and it's about to get a whole lot bigger.
Following the Orlando Pulse nightclub shooting, we raised funds and spirits with GoFundMe's largest campaign since its inception. Equity Florida collected upwards of $9M – providing support to the families of the 49 lost, while building roads to ban anti-LGBTQ discrimination and increase Florida's gun policies.
This year we started a new tradition of closing our doors for the day, taking the team to the B Corp Leadership Development (BLD) conference for a wave of inspiration with our local B Corp family.
MERCHANT ADVANCE CAPITAL
You don't need to be a social enterprise to have impact. We helped Merchant Advance Capital use their business as a force for good through the 'Good Cents Loan,' an impact loan that offers low interest rates for initiatives that benefit society or the environment.
BEST FOR THE WORLD
B Lab (the parent organization of B Corp) ranked Yulu (Best in the World) of top businesses for workers.
SOCIAL GOOD SUMMIT
Our founder and managing director traveled to NYC for Mashable's Social Good Summit. Read about what Joe Biden said that brought them (and everyone else) to tears talking about the Obama Administration's $1 billion Cancer Moonshot initiative.
San Franciscans redefine their city by taking on the homelessness crisis with the trademarks of the SF culture: innovation and activism. We helped #LetsGetStreetSmart gain maximum leverage outside the film festival circuit.
VANCOUVER DIVISION OF FAMILY PRACTICE
Yulu worked with the Vancouver Division of Family Practice (an organization that brings agency, structure and tools to local doctors) to create a campaign that highlighted the clear value they have on family doctors and their patients.
The Rennie Collection at Wing Sang is home to one of Canada's largest contemporary artwork collections with a focus on social injustice. The team is always impacted by our quarterly visits, which leave us rethinking the true meaning of equality and identity.
Yulu hosted B Social for the second year running. Our fellow BC B Corps joined us for an evening under the stars to talk all things impact on our rooftop patio.
B Corps wouldn't settle for a partial repeal of the HB2 'bathroom bill.' We took it to the media and helped them win an even bigger battle.
SoundCloud sees the importance in assuring artists are paid the way they deserve, and so do we. Yulu collaborated with the largest audio and music streaming service in the world to publicize its Canadian launch.
B CORP CHAMPIONS RETREAT
We attended this year’s B Corp Champions Retreat in Philadelphia and chose our metrics for the Inclusion Challenge, which focuses on figuring out the means to achieve an inclusive economy.
Did you know Yulu played a hand in bringing socially responsible investing options to robo-advisors in Canada? We were in the know before most financial institutions could say, robo-what?
GENUS FOSSIL FREE
With our help and dedication, fossil-free investing became the breakthrough topic in Canadian media. Ask us about impact investing!
PROVIDENCE HEALTH CARE
The achievements and tireless work of family doctors can often fly under the radar. Yulu had the privilege of working with Providence Health Care's family doctors over the last year so we know how important and impactful their diverse roles are in our community.
LUCKY IRON FISH
We've always admired the work of fellow B Corp Lucky Iron Fish, and were honoured to help them put a fish in every pot -- both in the developed and developing worlds -- this holiday season.
BEST FOR NYC
'The City of New York and 1,200 businesses gamified social impact in a citywide challenge.' How cool is that for a headline? Stay tuned for a list of cities that plan to take the challenge in 2017, the list will impress you.
We're proud to have worked with Vancouver Street Soccer League -- a volunteer-run organization which reaches out to individuals who have been homeless, are currently homeless, or are at risk of homelessness.
World Housing launched their Legacy Community project and we helped spread the word about their initiative to help build homes that enable families to live safe, stable lives.
Yulu PR won best Corporate Social Responsibility agency.
It was inspiring to share the amazing influx of support from ballerina Lucila Munaretto's dance family and her local community after the ballet-prodigy woke from a coma.
Vesak hosted an event for World Peace to celebrate Buddha's birthday. We launched a campaign called 'Did you know you're a Buddhist?' and hit the streets of Gastown surveying Vancouverites to find out if they are Closet Buddhists.
Yulu garnered top-tier local and industry media coverage and awareness for Music Heals’ 2nd annual Strike a Chord: A Benefit for Music Heals.
Yulu joined David Suzuki and ecological economist Peter Victor for a night of intellectual discussion on how the economy and environment must and do work in tandem. We're pleased to have played a part in this great event.
Yulu became a certified B Corporation!
Yulu positioned Charitweet's founders as millennial thought leaders in philanthropy, landing media coverage from the most notable publications in business. Together we moved the needle in online charitable giving through something as simple as a retweet.
BIG BRO'S BARBER SHOP
It's important for transgender youth to have role models and reference points to answer questions that the Internet can’t. We’re happy to have lent a helping hand during Big Bro's Barbershop's fundraising campaign to secure a permanent space.
Our founder Melissa Orozco spoke to leaders and entrepreneurs about how Yulu has found success through being a cause-based agency and a B Corporation at the SociaLIGHT conference.
URBAN LAND INSTITUTE
Yulu founder Melissa Orozco sits as communications chair of ULI, an organization dedicated to providing leadership in the responsible use of urban land – creating and sustaining thriving communities worldwide.
Yulu launched ‘Cuts for a Cause’ in all of Donnelly Group’s Barber & Co barbershop locations. The initiative sought to boost the confidence of men and boys in Vancouver through complimentary barber services.
Yulu helped World Housing, the world's first one-for-one real estate gifting model, land a feature with The New Yorker. For every home sold in the developed world, a home is constructed and gifted to a deserving family living in a developing world landfill community.
Our founder Melissa gave a talk at VanIMPACT14 on 'Impact Storytelling' and what it means to share stories that matter. Click for Melissa's slides from the event.
CGEP was chosen for Inc. Magazine’s list 25 Most Audacious Companies for their game-changing enterprise model. They take an innovative approach to philanthropy by focusing on offering opportunities rather than charitable handouts to alleviate poverty.
Yulu helped Deepak Chopra and the Chopra Center set the Guinness World Record for for the world’s largest meditation session.
Yulu helped develop an online resource and community called Cancer Positive. We sourced inspiring stories of people whose lives have been touched with cancer, and curated a database of North Americans who have lived ‘cancer positively’.
institute B talked about social enterprise and social impact at Not Business As Usual with the likes of Mark Brand, Joel Bakan and W. Brett Wilson.
Yulu was eager to attract media not only to the grand opening and ribbon-cutting event for Joe's Table, but to this social enterprise’s inclusive employment practices.
Streetsmart engaged Yulu PR to build awareness around their concept of doing good while dining out. StreetSmart Canada restaurants invited their guests to donate a dollar (or more) to the project to eliminate hunger in communities across Canada.
Yulu took the creators of Claris Companion, a digital tablet designed specifically for seniors who aren’t comfortable with technology, on a successful East Coast media tour.
Yulu earned 'Best PR campaign of the year' for our media relations work with Fuck Cancer’s international campaign, The Cancer Talk.
Yulu chose CPAWS for the launch of #YuluCares, donating $15K in communications services to spread the word about protecting Canada's wilderness and oceans.
In the first month of launching, Yulu secured Global Mothers national media exposure and developed partnerships with celebrity ambassadors to help mothers in the Global South by providing them with fair trade for their artisan work.
VANCOUVER FARMERS MARKETS
Within the first year of recruiting Yulu for media relations services, Vancouver Farmers Markets reached its highest season turn-out since the market was founded, making waves in Vancouver's 'Eat Local' movement.
Yulu helped Fuck Cancer share its mission of educating today’s youth on early cancer detection, reaching more than 500 million people in one year.