Overview
At Yulu Impact Communications, we help developers, housing innovators, and community-finance leaders tell stories that build trust and drive sustainable growth. With over a decade of experience shaping communications for North America’s leading social-purpose developers and urban planners, we bring a community-centered, impact-driven approach to real-estate PR.
From advancing zero-carbon construction to promoting inclusive housing models, we help our clients strengthen community relationships, attract investors, and demonstrate leadership in responsible development.
Why Sustainable Real Estate Matters
The built environment accounts for nearly 40% of global emissions—and it’s where social impact is most visible. Communities today expect transparency, sustainability, and purpose from the developers shaping their neighborhoods.
Our housing and sustainable real-estate practice helps brands meet those expectations by:
- Translating technical sustainability metrics into human stories that resonate.
- Building public trust through authentic community engagement.
- Positioning organizations as leaders in the just-transition to net-zero, inclusive housing.
Our Process
Every Yulu engagement begins with discovery—listening to rightsholders, municipalities, and community partners to understand local priorities. We then develop an integrated communications roadmap that aligns environmental, social, and economic outcomes.
Our approach combines:
- Insight & Strategy: Stakeholder mapping, narrative development, and ESG alignment.
- Community Partnership: Rightsholder engagement and participatory communications.
- Amplification: Media relations, storytelling, and digital campaigns that scale impact.
- Measurement: Data-driven reporting to track awareness, engagement, and impact metrics.
Our Services
- Strategic Communications & PR Planning
- Community Relations & Rightsholder Engagement
- Impact Reporting & Thought Leadership
- Media Training & Spokesperson Preparation
- Event Management: Groundbreakings, news conferences, realtor events
- Digital & Influencer Strategy
- Strategic Partnerships & Stakeholder Mapping
- Sustainability Storytelling & ESG Narratives
Relevant Work
Nexii Building Solutions: Positioned this Canadian green-construction innovator as a global leader in climate-resilient buildings, generating 600+ media features.
World Housing: Amplified a social-enterprise model that turns luxury-home sales into funding for affordable housing.
Grosvenor Americas: Communicated a multi-year social-purpose strategy redefining ESG leadership in property development.
Brightside Homes: Supported a non-profit housing provider’s storytelling and community-trust building.
Tapestry Community Capital: Showcased how community-bond financing unlocks affordable-housing growth.
Fairbnb Canada: Promoted a purpose-driven alternative to short-term rentals that funds community housing.
Urban Land Institute BC: Elevated dialogue around equitable urban planning through media and thought leadership.
Real Estate Impact Report: Developed a landmark report quantifying the social impact of real-estate investment.
Micro-Documentaries: Created cinematic storytelling tools to amplify the purpose and people behind sustainable development.
Nexii Building Solutions
Grosvenor Americas: Social Purpose PR
Brightside Community Homes Foundation
FAQ: Housing & Sustainable Real Estate Communications
Q: What kinds of real-estate organizations does Yulu work with?
We partner with purpose-driven developers, housing non-profits, construction innovators, and community-finance organizations.
Q: How does Yulu support community engagement for development projects?
Through rightsholder interviews, partnership-building, and strategic storytelling that fosters inclusion and trust.
Q: What makes Yulu different from other real-estate PR firms?
We lead with impact—not optics—integrating ESG storytelling, social purpose strategy, and media expertise under one roof.
Q: Can you help with affordable-housing communications?
Yes. We’ve helped clients like Brightside Homes and Fairbnb communicate community-centered housing impact.
Q: Does Yulu operate outside of Canada?
Yes. Our team supports clients across North America, from Vancouver to New York.
Let’s Work Together
Looking to position your real-estate or housing organization as a leader in sustainable, community-centered development? Call +1 604-558-1656 or email us at hello@yulupr.com. Let’s build something that lasts, on purpose.