The Canadian Real Estate Association (CREA) champions REALTORS® who believe everyone deserves a safe place to call home. Through REALTORS Care® Days – a nationwide real estate volunteering program – CREA partners with local real estate boards and associations to lead hands-on efforts supporting housing and shelter-related causes across Canada.
The Challenge
Following the shift from REALTORS Care® Week to REALTORS Care® Days, CREA needed to restore a shared sense of national unity and amplify the year-round contributions of REALTORS® across Canada. The aim was to bring visibility to these localized volunteer efforts while inspiring broader participation and enhancing CREA’s leadership in community impact communications.
The Strategy
Yulu developed a compelling strategy to unify storytelling across provinces through Canada’s first-ever REALTORS Care® Days Report – a national, interactive report hosted on HeyZine. The asset was designed as a highly visual, emotional, and action-oriented publication optimized for shareability, digital discoverability, and storytelling impact.
Key components included:
- A province-by-province impact narrative structure with testimonials, photos, and stats
- A national infographic summary to showcase breadth and scale
- SEO-optimized landing page copy and visual content
- A shareable toolkit to enable boards and associations to amplify the report
- Content strategy for newsletters, social media, and blogs to sustain attention and drive engagement
The Results & Impact:
The final REALTORS Care® Days 2024 Report showcased the stories of 500+ REALTORS® making measurable change, helping CREA build its leadership in community impact reporting for real estate professionals. It restored the spirit of collective action and introduced a signature format for CREA’s national impact reporting. The strategy also laid the foundation for a new REALTORS Care® Impact Award, launching in 2025 to recognize excellence among boards and associations. View the 2024 REALTORS Care® Days Report here.
Services Provided
- Interactive impact report strategy and design
- SEO recommendations and landing page content
- Creation of a social media and amplification toolkit
- Copywriting for newsletters, blogs, and award messaging
- Content design for Instagram, LinkedIn, and email campaigns
- Toolkit development for boards and REALTORS® to drive earned media and owned content sharing
Let’s Work Together
Looking to build an impact report? Whether you’re a grassroots coalition, non-profit or large corporation – reach out to us at hello@yulupr.com or call +1 604-558-1656 to learn how we can help you shape your story and bring it to life.
