May 6, 2019
We have exciting news to share. Yulu was honored and elated last week when we learned our work with Carbon Engineering (CE) was recognized as the best Global Issues PR campaign by the 2019 International Stevie Awards.
Yulu had the privilege of earning a Gold Stevie in years’ past for our work with Fuck Cancer, taking Gold for Best International Public Service campaign, which took Yulu to Seoul, South Korea in 2012 to accept the award. This year’s Awards ceremony will take place in Yulu’s familiar stomping ground, New York City.
Reading the positive commentary shared by the Stevie Awards panel of judges, was the icing on the cake for both Yulu and CE. More details are included in our official announcement release below.
A special thanks to CE’s CEO Steve Oldham for prioritizing communications and always making himself available for the key media opportunities, and to Geoff Holmes and Tara Bojdak on CE’s marketing team for playing a significant role in raising CE’s global awareness.
Yulu Takes Gold for Best Global Issues PR Campaign of the Year by the 2019 International Stevie Awards
Award for work with Carbon Engineering: the cleantech innovation that gave the world hope for the climate crisis
Vancouver, BC – (May 7, 2019) Yulu PR, an Impact Relations and strategic communications agency, is honored and humbled to announce it has been awarded the gold honor for leading “Global Issues PR Campaign of the Year”by the 2019 International Stevie Awards. The pioneering team behind the science and technology that led to this award is Carbon Engineering (CE), a cleantech company based in Squamish, BC, now known for the development of a scalable carbon capture solution to address climate change.
Recognizing global warming as the greatest threat to face humanity, Yulu took on the challenge of amplifying CE’s technology, understanding the immediate challenge would be to translate the complex and technological jargon behind “direct air capture” into something the world could understand. Yulu’s job was to raise global awareness of CE’s clean technology innovation that pulls carbon from the air and turns it into fuel – slowing, and ultimately reversing, climate change.
“The honor for Yulu truly began just over a year ago when our agency partnered with Carbon Engineering to build out its strategic communications plan,” said Melissa Orozco, founder and CEO of Yulu. “We knew from the start the significance of CE’s technology so having the opportunity to drive the communications strategy that would reach billions within the first year, spotlighting a climate change solution that gives the world hope for our climate crisis, was a privilege.”
After a comprehensive and strategic planning process, Yulu’s media relations strategy resulted in 600+ top-tier media features within the first year, including a VICE HBO feature story, media site visits which led to feature stories from the NY Times, NPR, BBC, and more, and by popular vote, CE made the front page of Reddit (65k votes to be exact), a notable placement for science and technology enthusiasts. Click here to see a full reel of secured earned media coverage for the global issues PR campaign.
“Bringing Yulu on to share CE’s news and technology with the world, was one of the best decisions I have made in my time as CEO,” said Steve Oldham, CEO of Carbon Engineering. “We needed to bring our story to the world’s attention as our technology offers a solution, and hope, for climate change. The media results exceeded my expectations, with global interest from investors, customers and the general public. The key to successful PR is to make the message understandable, and then to have the energy and commitment to get that message out there. Yulu delivered both.”
One of the judges for the 2019 Stevie Awards noted in their approval comments, “Almost two billion people reached in 25 countries, in 20 different languages, exceeding the target for investor funding – this is a true global success.”
Additional comments from the Stevie Awards judges below. The full case study of Yulu’s campaign for Carbon Engineering is here, with more media highlights found towards the bottom. You can learn more about CE in the preview below by VICE HBO.
About Yulu: Founded in 2011, Yulu is an award-winning PR & Impact Relations agency, and a proud B Corporation. Yulu partners with organizations in multiple sectors, including energy, finance, non-profit, retail, education, healthcare and lifestyle, to share stories that matter and drive systemic and meaningful change.
About Carbon Engineering: Founded in 2009, CE is a Canadian-based clean energy company leading the commercialization of groundbreaking technology that captures CO2 directly from the atmosphere, and a second technology that synthesizes it into clean, affordable transportation fuels. From a pilot plant in Squamish, B.C., CE has been removing CO2 from the atmosphere since 2015 and converting it into fuels since 2017. Learn more: www.carbonengineering.com